DFX Intelligence

RIA Intelligence

Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.

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SEC-registered adviser

M•••••• A••••• S••••••••• L••

Broker-dealer affiliated wealth managerSan Diego, CaliforniaCRD 23224SEC 801-69919websiteIAPD
Latest filing Sep 3, 2026
First filing on the tape Mar 2, 2012 · 68 filings
SEC status approved since Feb 24, 2009
RAUM
$2.0B
reported, Item 5.F
Discretionary
79%
of RAUM
Private clients
100%
$2.0B individuals and HNW
Advisors
97
registered through the firm on IAPD
RAUM per advisor
$20.8M
derived; firm RAUM over IAPD count
Employees
125
81 advisory (5.B.1)
Offices
56
beyond the principal office
Private funds
0
reported on Schedule D
History
68 filings and snapshots on the tape
RAUM$2.0B as of May 6, 2026
Mar 2, 2012$252M then
HNW client RAUM$273M as of May 6, 2026
Feb 9, 2024$180M then
State-registered IARs (5.B.3)85 as of May 6, 2026
Mar 2, 20120 then
Employees (5.A)125 as of May 6, 2026
Jan 17, 2013102 then
Private funds: no history
RAUM -1.0% over the last fiscal year+7.6% a year over threeIARs 85 to 85offices 58 to 56
Practice profile
derived from the filing of Sep 3, 2026; every figure names its basis
Archetypes, each a printed rule
  • Broker-dealer affiliated · Item 7.A.1 (broker-dealer affiliate) and at least 50 registered representatives (Item 5.B.2), or the adviser is itself a broker-dealer (6.A.1)
  • Mass-affluent RIA · private-client share at least 50 percent, non-HNW individuals at least 60 percent of private-client RAUM
  • Wrap program sponsor · sponsors a wrap fee program (5.I) with at least $100M of wrap assets
RAUM per advisor
$20.6MderivedRAUM over IAPD advisors; not a book size
Clients per advisor
144derivedindividual and HNW clients (5.D) over advisors
Average HNW client
$497,353derivedHNW RAUM over HNW clients
Average account
$143,232derivedRAUM over accounts (5.F.2.f)
Discretionary
79%derivedof RAUM
Institutional
0.3%derivedpensions, charities, corporations, government, insurance, banks, other advisers
Employees per advisor
1.3derivedItem 5.A over advisors
Advisors per office
1.7derived57 offices incl. principal (1.F.5)
RAUM growth, one year
-1.0%derivedbetween the last two annual amendments
Advisor growth, one year
+0.0%derivedItem 5.B.3 between annual amendments
Client growth, one year
-2.9%derived
Compensation
percentage of assets, hourly, fixed fees, commissionsreportedItem 5.E
Advisory activities
financial planning, portfolio management for individuals, portfolio management for businesses and institutions, pension consulting, selection of other advisersreportedItem 5.G
Wrap fee program
$1.6BreportedItem 5.I
Custody
$270M, 960 clientsreportedItem 9.A
Ownership
no PE, bank or public-company owner found on Schedule Aderived
Advisor book size
not public; not estimatedreported
Also answered yes on Form ADV
  • is a broker-dealer (6.A.1)
  • is an insurance broker or agent (6.A.6)
  • buys or sells securities as principal to or from clients (8.A.2)
  • has discretionary authority over which securities are bought or sold (8.C.1)
  • receives research or other products from a broker-dealer, soft dollars (8.E)
  • has custody of client cash or bank accounts (9.A.1.a)
  • has custody of client securities (9.A.1.b)
  • marketing includes testimonials (5.L.1.c)
Where the RAUM sits
Form ADV Item 5.D, latest filing
  • Individuals$1.7B86%
  • High-net-worth individuals$273M13%
  • Pension and profit-sharing plans$4.5M0.2%
  • Charitable organizations$2.1M0.1%
Individual clients
13,536reported
HNW clients
548reported
Pension plan clients
5reported
Charitable clients
10reported
Accounts
14,099reported
Financial planning clients
51-100reported
Wrap fee programs
$1.6B sponsored, $0 managedreported
Custody of client assets
$270M for 960 clientsreported
Compensation
% of AUM, fixed, hourly, commissionsreported
Class basis
private_client_share=1.0 fund_share=0.0 institutional_share=0.0 related_bd=true related_bank=false bd_reps=86.0derived
Advisors registered through the firm
96 on IAPD today, longest tenure first
NameBranchHere sinceIn industryPrior firms
D•••••• T•••••••San Diego, Ca Mar 25, 200922 y1
J•••• A••••• G••••Skokie,, Il Mar 25, 200931 y1
C••••••••• M•••••• L••••••••Kennewick, WaMar 25, 200920 y1
L••••• A••••• C•••••••Prairie Village, KsMar 25, 200930 y3
E••• H•••••Beachwood, Oh Mar 25, 200934 y2
R•••••• J•• G••••Certified Financial PlannerSan Diego, Ca Mar 25, 200936 y1
G••••• E••••• A•••••Certified Financial Planner, Chartered Financial ConsultantBourbonnais, Il Mar 25, 200940 y2
V••••••••• F•••••San Diego, CaMar 25, 200922 y2
M••• W•••••••• R•••••••Tijeras, Nm Mar 25, 200930 y2
M••••• W•••••• M•••••San Diego, CaMar 25, 200927 y1
J•••• A••••• S•••••Certified Financial PlannerO••••••, Fl Apr 9, 200938 y1
M••••• N••••• P•••••Certified Financial PlannerSan Diego, Ca Jul 21, 200926 y1
R••••• P••• S••••••••San Diego, CaApr 27, 201133 y0
D••••• A••• N••••••San Diego, Ca Jul 13, 201117 y0
M••• B•••••• H•••••••••San Diego, Ca Aug 22, 201153 y0
D••••• A••• C••••Chartered Financial ConsultantSan Diego, Ca Dec 16, 201146 y1
J••••• D•••• D•••••Ft. Mitchell, Ky Jan 3, 201230 y1
B•••• K•••• M••••Albuquerque, Nm Jan 4, 201237 y0
J••• M•••••• H•••Greencastle, Pa Feb 16, 201217 y0
P••• D••••• S•••••••San Diego, Ca Aug 7, 201224 y1
J••••• V••••• L••Lewiston, Id Aug 7, 201238 y1
K•••••• D•••• L•••••Fontana, Wi Oct 22, 201330 y3
A•••••• V••••••• S•••••••San Diego, CaApr 8, 201417 y0
M•••••• I•• O••••San Diego, CaMay 22, 201414 y0
M•••••• A••• M•••••San Diego, Ca Dec 8, 201516 y1
D••••• L• A•••••Winter Park, Fl Aug 1, 201613 y1
T••• J••••••• L••••••••Certified Financial PlannerSan Diego, Ca Aug 2, 201623 y1
C•••••••• J••• D•••••••San Diego, Ca Nov 18, 201618 y1
P•••••• W•••• A••••San Diego, Ca Feb 10, 201734 y1
M••• S••••• K•••••Washington Cr•••Ing, Pa Sep 25, 201740 y4
W••••• A••••• P•••••Greenville, Sc Nov 6, 201711 y0
C•••• L••• P•••••••••Certified Financial PlannerSan Diego, Ca Nov 28, 201724 y0
J••• P••• F••••••Certified Financial PlannerSan Diego, Ca Jan 11, 201812 y0
P•••••• C•••••• A••••San Diego, Ca Mar 27, 201841 y0
P•••••• C••••••••• R•••••San Diego, Ca Jul 16, 201811 y1
R••••• L••• A•••••Kingsburg, Ca Jul 30, 201834 y0
D••••• C• Z••••Certified Financial PlannerGreenville, Sc Aug 10, 201810 y0
J•• S•••• K•••••Delray Beach, Fl Dec 26, 201811 y2
R••• O•••••Olathe, Ks Jun 28, 201915 y2
C••••••• R••• P••••San Diego, Ca Jul 9, 201925 y0
All 96 advisors at M•••••• A••••• S••••••••• L••
Advisor movement
6 left, 9 joined in 12 months
net +3 in 12 months1 left in 90 days6 joined in 90 daysdeparture rate 6.2% of current headcount14 left over 36 months
Left, latest
Joined, latest
Private funds
No private fund reported.
Owners and control persons
Schedule A and B, latest filing
  • F•••••• V••••••••• · Chief Operating Officercontrol
    since 04/2025 · owns less than 5%
  • J•••••• G••• M•••• · Chief Compliance Officercontrol
    since 09/2018 · owns less than 5%
  • M•••••••• L•••• A•• · Finopcontrol
    since 05/2021 · owns less than 5%
  • M•••••• M••••• W•••••• · Presidentcontrol
    since 09/2017 · owns less than 5%
  • P••••••• M•••••• K•• · Chief Compliance Officercontrol
    since 04/2025 · owns less than 5%
  • W••••• S••••• A•• · Finopcontrol
    since 10/2025 · owns less than 5%
  • C•••••••• D•••• J•••• · Manager
    since 03/2015 · owns less than 5%
  • F•••••• C••• G•••• · Member
    since 12/2016 · owns less than 5%
  • S•••••••• J••••••• · Member
    since 11/2012 · owns less than 5%
  • T•••••••• D•••• J•••• · Member
    since 03/2015 · owns less than 5%
  • C•••••••• D•••• J•••• · LLC Member
    since 12/2016 · owns 25% to 50% of D•• H•••••••• L••
  • F•••••• C••• G•••• · LLC Member
    since 12/2016 · owns 25% to 50% of D•• H•••••••• L••
  • T•••••••• D•••• J•••• · Trustee And LLC Member
    since 01/2018 · owns 25% to 50% of T•• D•••• J• T••••••• T••••• U•• D•••• J•••••• 2•• 2•••
Entity owners
  • K• E••••• P••••••• I•• L•• · Direct Owner
    direct · owns 75% or more
  • M•••••••• I••• · Owner
    direct · owns less than 5%
  • D•• H•••••••• L•• · Indirect Owner
    indirect · owns 75% or more of K• E••••• P••••••• I•• L••
  • T•• D•••• J• T••••••• T••••• U•• D•••• J•••••• 2•• 2••• · Indirect Owner
    indirect · owns 25% to 50% of Kt Equity Partners, II
Related persons
Schedule D 7.A
Advisers that list M•••••• A••••• S••••••••• L•• as a related person
Office movement
IAPD branch city; joins and departures in 12 months
OfficeAdvisorsJoinedLeftTeams outForming
San Diego, Ca · principal95124
Greenville, Sc720
Atlanta, Ga500
Cantonment, Fl440
Los Angeles, Ca400
Ocean View, Nj400
Albuquerque, Nm301
Bloomfield Hills, Mi300
El Paso, Tx300
Evansville, In310
Las Cruces, Nm300
Macon, Ga300
Ruidoso, Nm300
Lansing, Mi210
Suwanee, Ga200
Winter P•••, Fl200
Coeur Dalene, Id200
Lewiston, Id200
Lenexa, Ks220
New York, Ny200
Offices
Schedule D 1.F, the 25 largest
  • Winter P•••, FL12 employees
  • Greenville, SC11 employees
  • Skokie, IL10 employees
  • Macon, GA4 employees
  • Dublin, GA4 employees
  • Atlanta, GA4 employees
  • Ocean View, NJ3 employees
  • Ruidoso, NM3 employees
  • Bloomfield Hills, MI3 employees
  • Albuquerque, NM3 employees
  • El Paso, TX3 employees
  • Santa Rosa Beach, FL2 employees
  • Evansville, IN2 employees
  • Mountaintop, PA2 employees
  • Brentwood, TN2 employees
  • Lewiston, ID2 employees
  • Suwanee, GA2 employees
  • Clover, SC2 employees
  • Coeur D'Alene, ID2 employees
  • Brielle, NJ1 employees
  • Boca Raton, FL1 employees
  • Los Angeles, CA1 employees
  • Burien, WA1 employees
  • , 1 employees
  • , 1 employees
ADV anomalies
6 against comparable advisers; where to look, not conclusions
  • control person changedChange between filings · filing Sep 3, 2026
    P••••••• M•••••• K•• (CHIEF COMPLIANCE OFFICER) appeared on Schedule A between the filings of 2022-03-14 and 2026-09-03
    peers: affiliated wealth managers, $1B to $5B (56)
  • control person changedChange between filings · filing Sep 3, 2026
    F•••••• V••••••••• (CHIEF OPERATING OFFICER) appeared on Schedule A between the filings of 2022-03-14 and 2026-09-03
    peers: affiliated wealth managers, $1B to $5B (56)
  • control person changedChange between filings · filing Sep 3, 2026
    W••••• S••••• A•• (FINOP) appeared on Schedule A between the filings of 2022-03-14 and 2026-09-03
    peers: affiliated wealth managers, $1B to $5B (56)
  • control person changedChange between filings · filing Sep 3, 2026
    M•••••••• L•••• A•• (FINOP) left Schedule A between the filings of 2022-03-14 and 2026-09-03
    peers: affiliated wealth managers, $1B to $5B (56)
  • control person changedChange between filings · filing Sep 3, 2026
    J•••••• G••• M•••• (CHIEF COMPLIANCE OFFICER) left Schedule A between the filings of 2022-03-14 and 2026-09-03
    peers: affiliated wealth managers, $1B to $5B (56)
  • discretionary share shiftChange between filings · filing Mar 31, 2026
    discretionary share of RAUM moved from 58.0% to 79.0% between the annual amendments of 2025-04-15 and 2026-03-31
    peers: affiliated wealth managers, $1B to $5B (56)
What changed
consecutive filings, newest first
  • Financial planning clients · 51-100 to 51-100
    May 6, 2026 to Sep 3, 2026
  • Succession · false to unset
    May 6, 2026 to Sep 3, 2026
  • Accounts · 14,100 to 14,099
    Oct 17, 2025 to Mar 31, 2026
  • Advisory employees · 76 to 81
    Oct 17, 2025 to Mar 31, 2026
  • BD registered reps · 90 to 86
    Oct 17, 2025 to Mar 31, 2026
  • HNW clients · 412 to 548
    Oct 17, 2025 to Mar 31, 2026
  • Individual clients · 14,100 to 13,536
    Oct 17, 2025 to Mar 31, 2026
  • Pension plan clients · 6 to 5
    Oct 17, 2025 to Mar 31, 2026
  • Assets in custody · unset to 270142824.0
    Oct 17, 2025 to Mar 31, 2026
  • Custody of client assets · false to true
    Oct 17, 2025 to Mar 31, 2026
  • Employees · 93 to 125
    Oct 17, 2025 to Mar 31, 2026
  • Other offices · 58 to 56
    Oct 17, 2025 to Mar 31, 2026
  • Discretionary RAUM · $1.2B to $1.6B
    Oct 17, 2025 to Mar 31, 2026
  • HNW RAUM · $169M to $273M
    Oct 17, 2025 to Mar 31, 2026
  • Individual RAUM · $1.8B to $1.7B
    Oct 17, 2025 to Mar 31, 2026
  • Non-discretionary RAUM · $852M to $431M
    Oct 17, 2025 to Mar 31, 2026
  • Pension RAUM · $3.2M to $4.5M
    Oct 17, 2025 to Mar 31, 2026
  • RAUM · $2.0B to $2.0B
    Oct 17, 2025 to Mar 31, 2026
  • Wrap assets (sponsor) · $1.2B to $1.6B
    Oct 17, 2025 to Mar 31, 2026
  • Financial planning clients · 51-100 to 51-100
    Apr 15, 2025 to May 7, 2025
  • Accounts · 13,989 to 14,100
    Jan 30, 2025 to Apr 15, 2025
  • Advisory employees · 75 to 76
    Jan 30, 2025 to Apr 15, 2025
  • Charity clients · 3 to 10
    Jan 30, 2025 to Apr 15, 2025
  • HNW clients · 318 to 412
    Jan 30, 2025 to Apr 15, 2025
  • Individual clients · 13,667 to 14,100
    Jan 30, 2025 to Apr 15, 2025
  • Pension plan clients · 1 to 6
    Jan 30, 2025 to Apr 15, 2025
  • Employees · 102 to 93
    Jan 30, 2025 to Apr 15, 2025
  • Insurance-licensed employees · 2 to 1
    Jan 30, 2025 to Apr 15, 2025
  • Financial planning clients · 101-250 to 51-100
    Jan 30, 2025 to Apr 15, 2025
  • Discretionary RAUM · $1.2B to $1.2B
    Jan 30, 2025 to Apr 15, 2025
  • HNW RAUM · $180M to $169M
    Jan 30, 2025 to Apr 15, 2025
  • Individual RAUM · $1.6B to $1.8B
    Jan 30, 2025 to Apr 15, 2025
  • Non-discretionary RAUM · $665M to $852M
    Jan 30, 2025 to Apr 15, 2025
  • Pension RAUM · $3.2M to $3.2M
    Jan 30, 2025 to Apr 15, 2025
  • RAUM · $1.8B to $2.0B
    Jan 30, 2025 to Apr 15, 2025
  • Wrap assets (sponsor) · $1.1B to $1.2B
    Jan 30, 2025 to Apr 15, 2025
  • Accounts · 13,595 to 13,989
    Aug 21, 2023 to Feb 9, 2024
  • Advisory employees · 77 to 75
    Aug 21, 2023 to Feb 9, 2024
  • Charity clients · unset to 3.0
    Aug 21, 2023 to Feb 9, 2024
  • HNW clients · unset to 318.0
    Aug 21, 2023 to Feb 9, 2024
Signals
38 dated events
  • Jeffery Wagner added a CA registration at M•••••• A••••• S••••••••• L••
    Sep 16, 2026 · New state registration · fact
  • Jeffery Wagner added a KS registration at M•••••• A••••• S••••••••• L••
    Sep 15, 2026 · New state registration · fact
  • M••• A•••••• S•••••• left M•••••• A••••• S••••••••• L•• for C••••• I••••••••• A••••••• L•• (registered 2026-08-11)
    Jul 8, 2026 · advisor f••• change · fact
  • 2 advisors left O••••••••• S••••••••• I••• (Indianapolis, IN) for M•••••• A••••• S••••••••• L•• on the same day
    Jun 26, 2026 · Team lift-out · derived
  • A••• R•••••• T•• left M•••••• A••••• S••••••••• L•• for A• W••••• M••••••••• L•• (registered 2025-09-10)
    Feb 27, 2026 · advisor f••• change · fact
  • S•••••• O•• left M•••••• A••••• S••••••••• L•• for F•••• C•••••• A••••••• S••••••• (registered 2026-01-20)
    Jan 12, 2026 · advisor f••• change · fact
  • B•••• E••••• C••••• left M•••••• A••••• S••••••••• L•• for W••••• W•••• A•••••••• I•• (registered 2026-01-05)
    Dec 31, 2025 · advisor f••• change · fact
  • J••••• A•••••• left M•••••• A••••• S••••••••• L•• for B•• F•••••••• A••••••• (registered 2026-01-12)
    Nov 20, 2025 · advisor f••• change · fact
  • K•••• L•• G•••••• left M•••••• A••••• S••••••••• L•• for W••••• W•••• A•••••••• I•• (registered 2026-02-17)
    Oct 10, 2025 · advisor f••• change · fact
  • A••••• C••• N•••••••• left M•••••• A••••• S••••••••• L•• for L•• F•••••••• L•• (registered 2025-09-16)
    Sep 15, 2025 · advisor f••• change · fact
  • T••••• R••• D•••• left M•••••• A••••• S••••••••• L•• for N••• F•••••• I••••••••• S•••••••• L•• (registered 2025-08-08)
    Jun 6, 2025 · advisor f••• change · fact
  • R••••• J•••• S••••• left M•••••• A••••• S••••••••• L•• for M••••• S•••••• (registered 2025-02-27)
    Feb 10, 2025 · advisor f••• change · fact
  • L•••• J• V•••••• left M•••••• A••••• S••••••••• L•• for M••••• S•••••• (registered 2026-02-13)
    Dec 23, 2024 · advisor f••• change · fact
  • H••••• E•••••••• S••••••• left M•••••• A••••• S••••••••• L•• for F••••••••• I••••••••• A••••••• L•• (registered 2024-07-01)
    Jul 1, 2024 · advisor f••• change · fact
  • R•••••• D•••• W••••••• left M•••••• A••••• S••••••••• L•• for F••••••••• I••••••••• A••••••• L•• (registered 2024-07-02)
    Jul 1, 2024 · advisor f••• change · fact
  • 2 advisors left M•••••• A••••• S••••••••• L•• (Indianapolis, IN) for F••••••••• I••••••••• A••••••• L•• on the same day
    Jul 1, 2024 · Team lift-out · derived
  • V•••••• A•••••• V•••• left M•••••• A••••• S••••••••• L•• for A• W••••• M••••••••• L•• (registered 2023-04-30)
    Dec 18, 2023 · advisor f••• change · fact
  • S••••• L••••• F••••• left M•••••• A••••• S••••••••• L•• for I• F•••••••• A••••••• S••••••• L•• (registered 2024-01-05)
    Dec 15, 2023 · advisor f••• change · fact
  • C•••• C•••••• S•••• left M•••••• A••••• S••••••••• L•• for I••••••••• F•••••••• P••••••• (registered 2023-09-06)
    Aug 30, 2023 · advisor f••• change · fact
  • S••••• M••••• H••••••• left M•••••• A••••• S••••••••• L•• for F••••••••• I••••••••• A••••••• L•• (registered 2023-05-02)
    May 1, 2023 · advisor f••• change · fact
  • C•••••• L• R••• left M•••••• A••••• S••••••••• L•• for O•••• I••••••••• I••• (registered 2023-03-16)
    Mar 9, 2023 · advisor f••• change · fact
  • R••••• J•••• K••••• left M•••••• A••••• S••••••••• L•• for L•• F•••••••• L•• (registered 2023-01-26)
    Jan 24, 2023 · advisor f••• change · fact
  • C••••• C•••• C••• left M•••••• A••••• S••••••••• L•• for A• W••••• M••••••••• L•• (registered 2022-12-20)
    Dec 31, 2022 · advisor f••• change · fact
  • W••••• D••• B••••••• left M•••••• A••••• S••••••••• L•• for A• W••••• M••••••••• L•• (registered 2023-01-04)
    Dec 31, 2022 · advisor f••• change · fact
  • 2 advisors left M•••••• A••••• S••••••••• L•• (Naples, FL) for A• W••••• M••••••••• L•• on the same day
    Dec 31, 2022 · Team lift-out · derived
  • K•••• F• R••••••• left M•••••• A••••• S••••••••• L•• for C•••••••• I••••••••• R••••••• A•••••••• I••• (registered 2023-06-07)
    Nov 30, 2022 · advisor f••• change · fact
  • P••• L••• D••••••••• left M•••••• A••••• S••••••••• L•• for K•••••• I••••••••• M••••••••• I••• (registered 2022-12-02)
    Nov 29, 2022 · advisor f••• change · fact
  • 2 advisors left C•••••••• I••••••••• R••••••• A•••••••• I••• (Bloomfield Hills, MI) for M•••••• A••••• S••••••••• L•• on the same day
    Jul 21, 2022 · Team lift-out · derived
  • J••••• J•••• G•••••• left M•••••• A••••• S••••••••• L•• for G•••••• F•••••••• L•• (registered 2022-06-03)
    Jul 6, 2022 · advisor f••• change · fact
  • M•••••• A••••• S••••••••• L•• reported RAUM $1.8B, up 30% from $1.4B (2021-03-30 to 2022-03-14)
    Mar 14, 2022 · RAUM change · derived
Across DFX
shared identifiers only, never a name match
How to reach
public business contact points only, each with its source
f••• profile url
linkedin.com/company/madison-avenue-securitiesreportedpublic record, Form ADV, Sep 18, 2026
f••• website
w••.m•••••.comreportedpublic record, Form ADV, Sep 18, 2026
Principal office phone
888-627-7323reportedpublic record, Form ADV, Sep 3, 2026
Provenance
Form ADV
SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
Advisors
IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
Class
Broker-dealer affiliated wealth managerderiveda rule over Items 5.D and 7.A
RAUM per advisor
$20.8Mderivedfirm RAUM over the IAPD count; not a book size
Loaded
Sep 14, 2026