DFX Intelligence
RIA Intelligence
Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.
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Former SEC-registered adviser
A•••• F••••••••
Legal name B••••• • C•••••• S•••
Latest filing Dec 9, 2025
First filing on the tape Jul 24, 2019 · 77 filings
SEC status approved since Aug 21, 2019
RAUM
$419M
reported, Item 5.F
Discretionary
99%
of RAUM
Private clients
97%
$406M individuals and HNW
Advisors
0
registered through the firm on IAPD
RAUM per advisor
n/a
derived; firm RAUM over IAPD count
Employees
13
6 advisory (5.B.1)
Offices
2
beyond the principal office
Private funds
0
reported on Schedule D
History
77 filings and snapshots on the tape
RAUM$419M as of Dec 9, 2025
Jan 23, 2020$179M then
HNW client RAUM$287M as of Dec 9, 2025
Jan 23, 2020$8.6M then
State-registered IARs (5.B.3)7 as of Dec 9, 2025
Jan 23, 20204 then
Employees (5.A)13 as of Dec 9, 2025
Jan 23, 20205 then
Private funds: no history
RAUM +17% over the last fiscal year+5.8% a year over threeIARs 6 to 7
Practice profile
derived from the filing of Dec 9, 2025; every figure names its basis
- RAUM per advisor
- $59.9MderivedRAUM over IAPD advisors; not a book size
- Clients per advisor
- 71derivedindividual and HNW clients (5.D) over advisors
- Average HNW client
- $2.6MderivedHNW RAUM over HNW clients
- Average account
- $235,236derivedRAUM over accounts (5.F.2.f)
- Discretionary
- 99%derivedof RAUM
- Institutional
- 1.5%derivedpensions, charities, corporations, government, insurance, banks, other advisers
- Employees per advisor
- 1.9derivedItem 5.A over advisors
- Advisors per office
- 2.3derived3 offices incl. principal (1.F.5)
- RAUM growth, one year
- +17%derivedbetween the last two annual amendments
- Advisor growth, one year
- +17%derivedItem 5.B.3 between annual amendments
- Client growth, one year
- -4.4%derived
- Compensation
- percentage of assets, hourly, fixed feesreportedItem 5.E
- Advisory activities
- financial planning, portfolio management for individuals, pension consultingreportedItem 5.G
- Custody
- $20.3M, 35 clientsreportedItem 9.A
- Ownership
- no PE, bank or public-company owner found on Schedule Aderived
- Advisor book size
- not public; not estimatedreported
Also answered yes on Form ADV
- buys or sells securities as principal to or from clients (8.A.2)
- has discretionary authority over which securities are bought or sold (8.C.1)
- has custody of client cash or bank accounts (9.A.1.a)
- has custody of client securities (9.A.1.b)
- marketing includes testimonials (5.L.1.c)
Where the RAUM sits
Form ADV Item 5.D, latest filing
- High-net-worth individuals$287M69%
- Individuals$119M28%
- Corporations and businesses$6.2M1.5%
- Pension and profit-sharing plans$3.4M0.8%
- Charitable organizations$3.0M0.7%
- Individual clients
- 388reported
- HNW clients
- 111reported
- Pension plan clients
- 3reported
- Charitable clients
- 5reported
- Accounts
- 1,781reported
- Financial planning clients
- 0reported
- Wrap fee programs
- noreported
- Custody of client assets
- $20.3M for 35 clientsreported
- Compensation
- % of AUM, fixed, hourlyreported
- Class basis
- absent from the latest SEC rosterderived
Advisors registered through the firm
0 on IAPD today, longest tenure first
No representative is registered through this CRD on IAPD.
Advisor movement
7 left, 0 joined in 12 months
net -7 in 12 months0 left in 90 days0 joined in 90 days8 left over 36 months
Left, latest
- S••••• S•••• C••••••• to W••••• E••••••••• A••••••• S•••••••• L••Feb 9, 2026 · RIA to affiliated broker-dealer or bank
- A••••• M•••• D••• to W••••• E••••••••• A••••••• S•••••••• L••Feb 9, 2026 · RIA to affiliated broker-dealer or bank
- W•••••• L•• B••••• to W••••• E••••••••• A••••••• S•••••••• L••Feb 9, 2026 · RIA to affiliated broker-dealer or bank
- M•••••• A•••• V••••••••• to W••••• E••••••••• A••••••• S•••••••• L••Feb 9, 2026 · RIA to affiliated broker-dealer or bank
- W•••• M••••••• H••••• to W••••• E••••••••• A••••••• S•••••••• L••Feb 9, 2026 · RIA to affiliated broker-dealer or bank
- B•••• J•••• R••••• to W••••• E••••••••• A••••••• S•••••••• L••Feb 9, 2026 · RIA to affiliated broker-dealer or bank
- M•••••• P•••••• D••••• to M•••••• S•••••• W••••• M••••••••• I•••Dec 2, 2025 · RIA to RIA
- K•••• K•• C••••••• to C••••••• P•••••••May 6, 2024 · RIA to RIA
- A••••• M•••• R••• to A••••••• A••••••• S•••••••• L••Nov 16, 2022 · RIA to affiliated broker-dealer or bank
- M•••••• C•••••• S•••••• to M•••••• S•••••• W••••• M••••••••• I•••Jan 25, 2022 · RIA to RIA
- M••• M•••••• O••••• to B•••••••• L••Nov 16, 2021 · RIA to RIA
- K•••• C•••• W••••• to P•••• S••••••••• L••Jan 21, 2021 · RIA to affiliated broker-dealer or bank
- B•••• J••••• R••••••• to R•••••• J•••• F•••••••• S••••••• A•••••••• I••Nov 11, 2019 · Other
Joined, latest
- A••••• M•••• R••• from W••••••• F•••••••• S•••••••• I•••Nov 30, 2021 · Affiliated broker-dealer or bank to independent RIA
- M••• M•••••• O••••• from A•••• W••••• M••••••••• L••Mar 25, 2021 · RIA to RIA
- K•••• C•••• W••••• from R•••••• J•••• F•••••••• S••••••• A•••••••• I••Feb 4, 2020 · Affiliated broker-dealer or bank to independent RIA
- B•••• J••••• R••••••• from T••••••• I••••••••• M••••••••• I•••Sep 9, 2019 · Affiliated broker-dealer or bank to a newly registered adviser
- W•••••• L•• B••••• from R•••••• J•••• F•••••••• S••••••• A•••••••• I••Aug 23, 2019 · Affiliated broker-dealer or bank to a newly registered adviser
- M•••••• P•••••• D••••• from R•••••• J•••• F•••••••• S••••••• A•••••••• I••Aug 22, 2019 · Affiliated broker-dealer or bank to a newly registered adviser
- B•••• J•••• R••••• from R•••••• J•••• F•••••••• S••••••• A•••••••• I••Aug 22, 2019 · Affiliated broker-dealer or bank to a newly registered adviser
Teams: two or more advisors moving together within fourteen days, from one state
- 6 left for W••••• E••••••••• A••••••• S•••••••• L••Feb 9, 2026 · Oshkosh, Wi · Firm absorbed
- 3 joined from R•••••• J•••• F•••••••• S••••••• A•••••••• I••Oct 4, 2019 · Oshkosh, Wi
Private funds
No private fund reported.
Owners and control persons
Schedule A and B, latest filing
- B•••••• W••••••• L•• · President & Shareholdercontrolsince 01/1997 · owns 75% or more
- H•••••• K••••••• R•••• · Chief Compliance Officer/Chief Operations Officercontrolsince 11/2021 · owns less than 5%
Related persons
Schedule D 7.A
- B••••• I•••••••• S••••••• L••real estaten
Office movement
IAPD branch city; joins and departures in 12 months
| Office | Advisors | Joined | Left | Teams out | Forming |
|---|---|---|---|---|---|
| Oshkosh, Wi · principal | 0 | 0 | 7 |
Offices
Schedule D 1.F, the 25 largest
- Appleton, WI
- Milwaukee, WI
What changed
consecutive filings, newest first
- Advisory employees · 7 to 6Nov 27, 2025 to Dec 9, 2025
- Employees · 14 to 13Nov 27, 2025 to Dec 9, 2025
- State-registered IARs · 8 to 7Nov 27, 2025 to Dec 9, 2025
- Advisory employees · 6 to 7Aug 22, 2025 to Nov 27, 2025
- Employees · 13 to 14Aug 22, 2025 to Nov 27, 2025
- Financial planning clients · 0 to 0Aug 22, 2025 to Nov 27, 2025
- State-registered IARs · 7 to 8Aug 22, 2025 to Nov 27, 2025
- Advisory employees · 5 to 6Jul 18, 2025 to Aug 22, 2025
- Employees · 12 to 13Jul 18, 2025 to Aug 22, 2025
- State-registered IARs · 6 to 7Jul 18, 2025 to Aug 22, 2025
- Advisory employees · 6 to 5May 20, 2025 to Jul 18, 2025
- Employees · 13 to 12May 20, 2025 to Jul 18, 2025
- State-registered IARs · 7 to 6May 20, 2025 to Jul 18, 2025
- Employees · 15 to 13Apr 9, 2025 to May 20, 2025
- Employees · 14 to 15Jan 15, 2025 to Feb 17, 2025
- Accounts · 1,735 to 1,781Nov 30, 2024 to Jan 15, 2025
- Corporate clients · 3 to 5Nov 30, 2024 to Jan 15, 2025
- HNW clients · 108 to 111Nov 30, 2024 to Jan 15, 2025
- Individual clients · 414 to 388Nov 30, 2024 to Jan 15, 2025
- Pension plan clients · 2 to 3Nov 30, 2024 to Jan 15, 2025
- Assets in custody · $15.9M to $20.3MNov 30, 2024 to Jan 15, 2025
- Financial planning clients · 1-10 to 0Nov 30, 2024 to Jan 15, 2025
- Discretionary RAUM · $350M to $416MNov 30, 2024 to Jan 15, 2025
- HNW RAUM · $243M to $287MNov 30, 2024 to Jan 15, 2025
- Individual RAUM · $106M to $119MNov 30, 2024 to Jan 15, 2025
- Non-discretionary RAUM · $7.1M to $3.4MNov 30, 2024 to Jan 15, 2025
- Pension RAUM · $3.6M to $3.4MNov 30, 2024 to Jan 15, 2025
- RAUM · $357M to $419MNov 30, 2024 to Jan 15, 2025
- Employees · 13 to 14Aug 16, 2024 to Sep 3, 2024
- Advisory employees · 5 to 6Jul 10, 2024 to Aug 16, 2024
- Employees · 12 to 13Jul 10, 2024 to Aug 16, 2024
- State-registered IARs · 6 to 7Jul 10, 2024 to Aug 16, 2024
- Advisory employees · 4 to 5Apr 12, 2024 to Jul 10, 2024
- State-registered IARs · 5 to 6Apr 12, 2024 to Jul 10, 2024
- Advisory employees · 5 to 4Mar 21, 2024 to Apr 12, 2024
- Employees · 13 to 12Mar 21, 2024 to Apr 12, 2024
- State-registered IARs · 6 to 5Mar 21, 2024 to Apr 12, 2024
- Accounts · 1,528 to 1,735Oct 9, 2023 to Mar 10, 2024
- Charity clients · 1 to 5Oct 9, 2023 to Mar 10, 2024
- HNW clients · 35 to 108Oct 9, 2023 to Mar 10, 2024
Signals
15 dated events
- A•••• F•••••••• no longer on the SEC adviser roster (last listed 2026-02-02, RAUM $419.0M)Mar 2, 2026 · Left the SEC roster · derived
- W•••• M••••••• H••••• left A•••• F•••••••• for W••••• E••••••••• A••••••• S•••••••• L•• (registered 2026-07-01)Feb 9, 2026 · Advisor changed firm · fact
- W•••••• L•• B••••• left A•••• F•••••••• for W••••• E••••••••• A••••••• S•••••••• L•• (registered 2026-01-02)Feb 9, 2026 · Advisor changed firm · fact
- B•••• J•••• R••••• left A•••• F•••••••• for W••••• E••••••••• A••••••• S•••••••• L•• (registered 2026-01-02)Feb 9, 2026 · Advisor changed firm · fact
- S••••• S•••• C••••••• left A•••• F•••••••• for W••••• E••••••••• A••••••• S•••••••• L•• (registered 2026-01-02)Feb 9, 2026 · Advisor changed firm · fact
- A••••• M•••• D••• left A•••• F•••••••• for W••••• E••••••••• A••••••• S•••••••• L•• (registered 2026-01-02)Feb 9, 2026 · Advisor changed firm · fact
- M•••••• A•••• V••••••••• left A•••• F•••••••• for W••••• E••••••••• A••••••• S•••••••• L•• (registered 2026-01-02)Feb 9, 2026 · Advisor changed firm · fact
- A•••• F••••••••'s advisors moved to W••••• E••••••••• A••••••• S•••••••• L•• (Oshkosh, WI): 6 of 6 registered, on the same dayFeb 9, 2026 · Firm absorbed (people side) · derived
- M•••••• P•••••• D••••• left A•••• F•••••••• for M•••••• S•••••• W••••• M••••••••• I••• (registered 2025-12-23)Dec 2, 2025 · Advisor changed firm · fact
- K•••• K•• C••••••• left A•••• F•••••••• for C••••••• P••••••• (registered 2024-05-17)May 6, 2024 · Advisor changed firm · fact
- A••••• M•••• R••• left A•••• F•••••••• for A••••••• A••••••• S•••••••• L•• (registered 2022-12-20)Nov 16, 2022 · Advisor changed firm · fact
- M•••••• C•••••• S•••••• left A•••• F•••••••• for M•••••• S•••••• W••••• M••••••••• I••• (registered 2022-02-15)Jan 25, 2022 · Advisor changed firm · fact
- M•••••• Mark Oswald (Chief Compliance Officer) no longer on Schedule A of A•••• F•••••••• (listed 2021-11-04, absent 2021-11-16)Nov 16, 2021 · Control person left · inference
- M•••••• Mark Oswald (Chief Compliance Officer) appeared on Schedule A of A•••• F••••••••Nov 4, 2021 · Control person joined · fact
- A•••• F•••••••• filed its initial SEC registration (Form ADV)Jul 24, 2019 · First SEC registration · fact
Across DFX
shared identifiers only, never a name match
No identifier-backed link to the venture, private equity, family office or sponsor graphs.
Provenance
- Form ADV
- SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
- Advisors
- IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
- Class
- Former SEC-registered adviserderiveda rule over Items 5.D and 7.A
- RAUM per advisor
- n/aderivedfirm RAUM over the IAPD count; not a book size
- Loaded
- Sep 14, 2026