DFX Intelligence

RIA Intelligence

Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.

SEC-registered adviser

First Affirmative Financial Network LLC

Independent wealth managerColorado Springs, ColoradoCRD 109036SEC 801-56587websiteIAPD
Latest filing May 22, 2026
First filing on the tape Mar 27, 2012 · 85 filings
SEC status approved since Jun 7, 1999
RAUM
$905M
reported, Item 5.F
Discretionary
79%
of RAUM
Private clients
98%
$887M individuals and HNW
Advisors
13
registered through the firm on IAPD
RAUM per advisor
$69.6M
derived; firm RAUM over IAPD count
Employees
23
12 advisory (5.B.1)
Offices
9
beyond the principal office
Private funds
0
reported on Schedule D
History
85 filings and snapshots on the tape
RAUM$905M as of May 22, 2026
Mar 27, 2012$685M then
HNW client RAUM$400M as of May 22, 2026
Mar 29, 2018$157M then
State-registered IARs (5.B.3)9 as of May 22, 2026
Mar 14, 201329 then
Employees (5.A)23 as of May 22, 2026
Mar 14, 201344 then
Private funds: no history
RAUM -5.3% over the last fiscal year+9.2% a year over threeIARs 7 to 9offices 6 to 9
Practice profile
derived from the filing of May 22, 2026; every figure names its basis
Archetypes, each a printed rule
RAUM per advisor
$69.6MderivedRAUM over IAPD advisors; not a book size
Clients per advisor
175derivedindividual and HNW clients (5.D) over advisors
Average HNW client
$312,846derivedHNW RAUM over HNW clients
Average account
$389,006derivedRAUM over accounts (5.F.2.f)
Discretionary
79%derivedof RAUM
Institutional
1.5%derivedpensions, charities, corporations, government, insurance, banks, other advisers
Employees per advisor
1.8derivedItem 5.A over advisors
Advisors per office
1.3derived10 offices incl. principal (1.F.5)
RAUM growth, one year
-5.3%derivedbetween the last two annual amendments
Advisor growth, one year
+29%derivedItem 5.B.3 between annual amendments
Client growth, one year
+3.1%derived
Compensation
percentage of assets, hourly, fixed feesreportedItem 5.E
Advisory activities
financial planning, portfolio management for individuals, portfolio management for businesses and institutions, selection of other advisers, publications, educational seminarsreportedItem 5.G
Wrap fee program
$539MreportedItem 5.I
Custody
$130M, 488 clientsreportedItem 9.A
Ownership
no PE, bank or public-company owner found on Schedule Aderived
Advisor book size
not public; not estimatedreported
Also answered yes on Form ADV
  • buys or sells securities as principal to or from clients (8.A.2)
  • has discretionary authority over which securities are bought or sold (8.C.1)
  • has custody of client cash or bank accounts (9.A.1.a)
  • has custody of client securities (9.A.1.b)
Where the RAUM sits
Form ADV Item 5.D, latest filing
  • Individuals$486M54%
  • High-net-worth individuals$400M44%
  • Charitable organizations$9.0M1.0%
  • Corporations and businesses$4.8M0.5%
  • Pension and profit-sharing plans$4.6M0.5%
Individual clients
995reported
HNW clients
1,280reported
Pension plan clients
14reported
Charitable clients
23reported
Accounts
2,327reported
Financial planning clients
11-25reported
Wrap fee programs
$269M sponsored, $126M managedreported
Custody of client assets
$130M for 488 clientsreported
Compensation
% of AUM, fixed, hourlyreported
Class basis
private_client_share=0.98 fund_share=0.0 institutional_share=0.02 related_bd=false related_bank=false bd_reps=0.0derived
Advisors registered through the firm
13 on IAPD today, longest tenure first
NameBranchHere sinceIn industryPrior firms
James Clay HorlacherLenexa, KsAug 11, 199933 y0
George Richard GayCertified Financial PlannerColorado Springs, CoAug 12, 199939 y0
Sigurd David BueWestport, CtAug 30, 199939 y0
Robert Francis PajakCertified Financial PlannerWest Newton, MaJul 27, 200725 y1
Brenda Lee LenzCertified Financial PlannerLawrence, KsJan 2, 201340 y5
Jovita Ruiz HonorCertified Financial PlannerSanta Barbara, Ca Nov 9, 202128 y3
Joseph Frank PelusiRydal, Pa Mar 28, 202312 y0
Kenneth Santos Silva-BallardLebanon, Ct Jan 17, 202412 y3
Meghan Heather LapeCertified Financial PlannerColorado Sprins, CoSep 3, 202412 y1
Sarah Soliman SolimanSanta Rosa, CaSep 23, 202518 y1
Kimberly Sue TerryCertified Financial PlannerColorado Springs, CoOct 9, 202512 y3
Renee Dubois MorganLayfette, CoJan 1, 202626 y7
Lev L MandelWalnut Creek, CaMay 26, 202610 y1
Advisor movement
0 left, 4 joined in 12 months
net +4 in 12 months0 left in 90 days0 joined in 90 daysdeparture rate 0.0% of current headcount1 left over 36 months
Left, latest
Joined, latest
Every departureEvery arrival
Private funds
No private fund reported.
Owners and control persons
Schedule A and B, latest filing
  • S Tonya Alonzo · Chief Operating Officercontrol
    since 10/2022 · owns less than 5%
  • Richard George Gay · Chief Executive Officercontrol
    since 09/2020 · owns 10% to 25%
  • Marie Theresa Gusman · Chief Investment Officercontrol
    since 09/2020 · owns 10% to 25%
  • Joy Kathleen Lewis · Chief Compliance Officercontrol
    since 09/2020 · owns 5% to 10%
  • Abbott Amy Thacker · Resignedcontrol
    since 09/2020 · owns 5% to 10%
  • Haskins Sarah Driller · Investment Specialist
    since 09/2020 · owns less than 5%
  • Bruce Josef Finkbeiner · Director, Managed Account Services
    since 09/2020 · owns less than 5%
  • Anthony Stephen Gonzales · Supervisor, Account Services
    since 09/2020 · owns less than 5%
  • David William Hairgrove · Sales Manager
    since 09/2020 · owns 5% to 10%
  • Devendran Jared Mannar · Account Services Specialist
    since 09/2020 · owns less than 5%
  • Kay Julie Mcnamara · Retired
    since 12/2020 · owns 5% to 10%
  • Eileen Caryn Mitchell · Account Services Specialist
    since 09/2020 · owns less than 5%
  • Morgan Kaitlyn Mitchell · Investment Analyst
    since 09/2020 · owns less than 5%
  • Azubuike Benedict Ogbogu · Sales Manager
    since 09/2020 · owns 5% to 10%
  • Tyler Matthew Thomas · Account Services Specialist
    since 09/2020 · owns less than 5%
  • Marie Gail Welle · Accounting Specialist
    since 09/2020 · owns less than 5%
  • Brandon Mark Zandarski · Salesforce Workflow Specialist
    since 09/2020 · owns less than 5%
Related persons
Schedule D 7.A
  • David Behnke-Seper
    real estaten
  • Robert F. Pajak
    real estaten
Office movement
IAPD branch city; joins and departures in 12 months
OfficeAdvisorsJoinedLeftTeams outForming
Colorado Springs, Co · principal210
Toledo, Oh000
Offices
Schedule D 1.F, the 25 largest
  • Colorado Springs, CO1 employees
  • Lawrence, KS1 employees
  • Newton, MA1 employees
  • Westport, CT1 employees
  • , 1 employees
What changed
consecutive filings, newest first
  • Other offices · 8 to 9
    Apr 17, 2026 to May 22, 2026
  • Assets in custody · $764M to $130M
    Mar 30, 2026 to Apr 17, 2026
  • Accounts · 2,298 to 2,327
    Nov 24, 2025 to Mar 30, 2026
  • Advisory employees · 14 to 12
    Nov 24, 2025 to Mar 30, 2026
  • Charity clients · 69 to 23
    Nov 24, 2025 to Mar 30, 2026
  • Corporate clients · 29 to 15
    Nov 24, 2025 to Mar 30, 2026
  • HNW clients · 1,310 to 1,280
    Nov 24, 2025 to Mar 30, 2026
  • Individual clients · 896 to 995
    Nov 24, 2025 to Mar 30, 2026
  • Pension plan clients · 12 to 14
    Nov 24, 2025 to Mar 30, 2026
  • Employees · 22 to 23
    Nov 24, 2025 to Mar 30, 2026
  • Insurance-licensed employees · 0 to 1
    Nov 24, 2025 to Mar 30, 2026
  • State-registered IARs · 7 to 9
    Nov 24, 2025 to Mar 30, 2026
  • Other offices · 7 to 8
    Nov 24, 2025 to Mar 30, 2026
  • Discretionary RAUM · $776M to $716M
    Nov 24, 2025 to Mar 30, 2026
  • HNW RAUM · $492M to $400M
    Nov 24, 2025 to Mar 30, 2026
  • Individual RAUM · $428M to $486M
    Nov 24, 2025 to Mar 30, 2026
  • Non-discretionary RAUM · $180M to $189M
    Nov 24, 2025 to Mar 30, 2026
  • Pension RAUM · $3.2M to $4.6M
    Nov 24, 2025 to Mar 30, 2026
  • RAUM · $956M to $905M
    Nov 24, 2025 to Mar 30, 2026
  • Wrap assets (manager) · $152M to $126M
    Nov 24, 2025 to Mar 30, 2026
  • Wrap assets (sponsor) · $392M to $269M
    Nov 24, 2025 to Mar 30, 2026
  • Other offices · 6 to 7
    Jun 2, 2025 to Nov 24, 2025
  • Financial planning clients · 11-25 to 11-25
    Apr 15, 2025 to Jun 2, 2025
  • Accounts · 2,358 to 2,298
    Oct 25, 2024 to Apr 15, 2025
  • Charity clients · 80 to 69
    Oct 25, 2024 to Apr 15, 2025
  • Corporate clients · 16 to 29
    Oct 25, 2024 to Apr 15, 2025
  • HNW clients · 1,282 to 1,310
    Oct 25, 2024 to Apr 15, 2025
  • Individual clients · 959 to 896
    Oct 25, 2024 to Apr 15, 2025
  • Pension plan clients · 20 to 12
    Oct 25, 2024 to Apr 15, 2025
  • Assets in custody · $746M to $764M
    Oct 25, 2024 to Apr 15, 2025
  • State-registered IARs · 8 to 7
    Oct 25, 2024 to Apr 15, 2025
  • Other offices · 8 to 6
    Oct 25, 2024 to Apr 15, 2025
  • Discretionary RAUM · $552M to $776M
    Oct 25, 2024 to Apr 15, 2025
  • HNW RAUM · $307M to $492M
    Oct 25, 2024 to Apr 15, 2025
  • Individual RAUM · $229M to $428M
    Oct 25, 2024 to Apr 15, 2025
  • Non-discretionary RAUM · $11.3M to $180M
    Oct 25, 2024 to Apr 15, 2025
  • Pension RAUM · $4.9M to $3.2M
    Oct 25, 2024 to Apr 15, 2025
  • RAUM · $564M to $956M
    Oct 25, 2024 to Apr 15, 2025
  • Wrap assets (manager) · $120M to $152M
    Oct 25, 2024 to Apr 15, 2025
  • Wrap assets (sponsor) · $277M to $392M
    Oct 25, 2024 to Apr 15, 2025
Signals
7 dated events
  • First Affirmative Financial Network Llc reported RAUM $956.1M, up 70% from $563.8M (2024-10-25 to 2025-04-15)
    Apr 15, 2025 · RAUM change · derived
  • Laura Marie Nowinski left First Affirmative Financial Network Llc for Communitas Financial Planning Pbc (registered 2023-08-16)
    Jan 27, 2025 · Advisor changed firm · fact
  • S Tonya Alonzo (Chief Operating Officer) appeared on Schedule A of First Affirmative Financial Network Llc
    Mar 29, 2023 · Control person joined · fact
  • Kimberly Sue Terry left First Affirmative Financial Network Llc for Transformative Wealth Management Llc (registered 2022-07-19)
    Jun 8, 2022 · Advisor changed firm · fact
  • Mark Harte Steven Wallman (Shareholder & Ceo) no longer on Schedule A of First Affirmative Financial Network Llc (listed 2020-09-15, absent 2020-09-22)
    Sep 22, 2020 · Control person left · inference
  • Compeau James Fyffe (Chief Financial Officer) no longer on Schedule A of First Affirmative Financial Network Llc (listed 2020-09-15, absent 2020-09-22)
    Sep 22, 2020 · Control person left · inference
  • Richard Peter Geraghty (Chief Legal Officer) no longer on Schedule A of First Affirmative Financial Network Llc (listed 2020-09-15, absent 2020-09-22)
    Sep 22, 2020 · Control person left · inference
Across DFX
shared identifiers only, never a name match
No identifier-backed link to the venture, private equity, family office or sponsor graphs.
How to reach
public business contact points only, each with its source
Business phone
719-478-7036reportedpublished by the firm, firm site, Sep 16, 2026
Business phone
720-836-6401reportedpublished by the firm, firm site, Sep 16, 2026
Firm profile
LINKEDIN.COM/COMPANY/FIRST-AFFIRMATIVE-FINANCIAL-NETWORKreportedpublic record, Form ADV, Sep 17, 2026
Website
FIRSTAFFIRMATIVE.COMreportedpublic record, Form ADV, Sep 17, 2026
Principal office phone
719-478-7036reportedpublic record, Form ADV, May 22, 2026
Provenance
Form ADV
SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
Advisors
IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
Class
Independent wealth managerderiveda rule over Items 5.D and 7.A
RAUM per advisor
$69.6Mderivedfirm RAUM over the IAPD count; not a book size
Loaded
Sep 14, 2026