DFX Intelligence

RIA Intelligence

Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.

Former SEC-registered adviser

Wipfli Financial Advisors, LLC

Former SEC-registered adviserMilwaukee, WisconsinCRD 109983SEC 801-56865IAPD
Latest filing Aug 15, 2022
First filing on the tape Mar 28, 2012 · 73 filings
RAUM
$5.1B
reported, Item 5.F
Discretionary
92%
of RAUM
Private clients
68%
$3.5B individuals and HNW
Advisors
0
registered through the firm on IAPD
RAUM per advisor
n/a
derived; firm RAUM over IAPD count
Employees
118
76 advisory (5.B.1)
Offices
19
beyond the principal office
Private funds
0
reported on Schedule D
History
73 filings and snapshots on the tape
RAUM$5.1B as of Aug 15, 2022
Mar 28, 2012$2.5B then
HNW client RAUM$2.9B as of Aug 15, 2022
Aug 24, 2018$918M then
State-registered IARs (5.B.3)80 as of Aug 15, 2022
Mar 28, 20120 then
Employees (5.A)118 as of Aug 15, 2022
Mar 27, 201347 then
Private funds: no history
RAUM +1.7% over the last fiscal year+15% a year over threeIARs 70 to 80offices 18 to 19
Practice profile
derived from the filing of Aug 15, 2022; every figure names its basis
RAUM per advisor
$63.3MderivedRAUM over IAPD advisors; not a book size
Clients per advisor
32derivedindividual and HNW clients (5.D) over advisors
Average HNW client
$3.3MderivedHNW RAUM over HNW clients
Average account
$562,302derivedRAUM over accounts (5.F.2.f)
Discretionary
92%derivedof RAUM
Institutional
27%derivedpensions, charities, corporations, government, insurance, banks, other advisers
Employees per advisor
1.5derivedItem 5.A over advisors
Advisors per office
4.0derived20 offices incl. principal (1.F.5)
RAUM growth, one year
+1.7%derivedbetween the last two annual amendments
Advisor growth, one year
+14%derivedItem 5.B.3 between annual amendments
Client growth, one year
+29%derived
Compensation
percentage of assets, hourly, fixed feesreportedItem 5.E
Advisory activities
financial planning, portfolio management for individuals, portfolio management for businesses and institutions, selection of other advisersreportedItem 5.G
Financial planning clients
1,500reportedItem 5.H
Custody
$1.7B, 1,494 clientsreportedItem 9.A
Ownership
controlled by a public reporting companyderived
Advisor book size
not public; not estimatedreported
Also answered yes on Form ADV
  • buys or sells securities as principal to or from clients (8.A.2)
  • has discretionary authority over which securities are bought or sold (8.C.1)
  • receives research or other products from a broker-dealer, soft dollars (8.E)
  • compensates persons for client referrals (8.G.1)
  • has custody of client cash or bank accounts (9.A.1.a)
  • a related person has custody of client cash (9.B.1.a)
  • a related person has custody of client securities (9.B.1.b)
  • controlled by a public reporting company (10.A)
Where the RAUM sits
Form ADV Item 5.D, latest filing
  • High-net-worth individuals$2.9B56%
  • Pension and profit-sharing plans$1.3B26%
  • Individuals$614M12%
  • Corporations and businesses$216M4.3%
  • Charitable organizations$45.4M0.9%
Individual clients
1,723reported
HNW clients
853reported
Pension plan clients
204reported
Charitable clients
12reported
Accounts
9,010reported
Financial planning clients
1,500reported
Wrap fee programs
noreported
Custody of client assets
$1.7B for 1,494 clientsreported
Compensation
% of AUM, fixed, hourlyreported
Class basis
absent from the latest SEC rosterderived
Advisors registered through the firm
0 on IAPD today, longest tenure first
No representative is registered through this CRD on IAPD.
Advisor movement
Left, latest
Joined, latest
Every departureEvery arrival
Teams: two or more advisors moving together within fourteen days, from one state
Teams outTeams in
Private funds
No private fund reported.
Owners and control persons
Schedule A and B, latest filing
  • Khushbakht Rafia Hasan · Chief Investment Officercontrol
    since 11/2017 · owns less than 5%
  • Rae Julie Nichols · Chief Financial Officercontrol
    since 04/2014 · owns less than 5%
  • Lawrence Jeffrey Pierce · Chief Executive Officer/Presidentcontrol
    since 02/2019 · owns less than 5%
  • Marie Connie Redman · Chief Compliance Officercontrol
    since 07/2022 · owns less than 5%
Entity owners
  • Wipfli Financial, LLC · Member
    direct · owns 75% or more
  • Wipfli Llp · Member Of Wipfli Financial, LLC
    indirect · owns 75% or more of Wipfli Financial, LLC
Related persons
Schedule D 7.A
  • Wipfli Llp
    insurancey
Advisers that list Wipfli Financial Advisors, LLC as a related person
Offices
Schedule D 1.F, the 25 largest
  • Minneapolis, MN15 employees
  • Madison, WI8 employees
  • Green Bay, WI7 employees
  • Chicago, IL6 employees
  • Wausau, WI5 employees
  • Alpharetta, GA5 employees
  • Radnor, PA4 employees
  • Appleton, WI3 employees
  • Rockford, IL3 employees
  • Eau Claire, WI3 employees
  • Lakewood, CO2 employees
  • Bedford, NH2 employees
  • Englewood, CO2 employees
  • Bozeman, MT2 employees
  • Atlanta, GA1 employees
  • Philadelphia, PA1 employees
  • Aurora, IL1 employees
  • Clayton, MO1 employees
  • Lee'S Summit, MO
What changed
consecutive filings, newest first
  • Accounts · 7,507 to 9,010
    Jun 3, 2022 to Aug 15, 2022
  • Advisory employees · 66 to 76
    Jun 3, 2022 to Aug 15, 2022
  • BD registered reps · 1 to 0
    Jun 3, 2022 to Aug 15, 2022
  • Charity clients · 8 to 12
    Jun 3, 2022 to Aug 15, 2022
  • Corporate clients · 19 to 33
    Jun 3, 2022 to Aug 15, 2022
  • HNW clients · 788 to 853
    Jun 3, 2022 to Aug 15, 2022
  • Individual clients · 1,215 to 1,723
    Jun 3, 2022 to Aug 15, 2022
  • Pension plan clients · 176 to 204
    Jun 3, 2022 to Aug 15, 2022
  • Assets in custody · $1.5B to $1.7B
    Jun 3, 2022 to Aug 15, 2022
  • Employees · 89 to 118
    Jun 3, 2022 to Aug 15, 2022
  • State-registered IARs · 70 to 80
    Jun 3, 2022 to Aug 15, 2022
  • Other offices · 20 to 19
    Jun 3, 2022 to Aug 15, 2022
  • Discretionary RAUM · $4.0B to $4.7B
    Jun 3, 2022 to Aug 15, 2022
  • HNW RAUM · $3.1B to $2.9B
    Jun 3, 2022 to Aug 15, 2022
  • Individual RAUM · $446M to $614M
    Jun 3, 2022 to Aug 15, 2022
  • Non-discretionary RAUM · $998M to $414M
    Jun 3, 2022 to Aug 15, 2022
  • Pension RAUM · $1.4B to $1.3B
    Jun 3, 2022 to Aug 15, 2022
  • RAUM · $5.0B to $5.1B
    Jun 3, 2022 to Aug 15, 2022
  • Related broker-dealer · true to false
    Jun 3, 2022 to Aug 15, 2022
  • Other offices · 19 to 20
    Jan 7, 2022 to Mar 11, 2022
  • Other offices · 18 to 19
    Oct 27, 2021 to Jan 7, 2022
  • Accounts · 6,151 to 7,507
    Mar 17, 2021 to Aug 26, 2021
  • Advisory employees · 59 to 66
    Mar 17, 2021 to Aug 26, 2021
  • Charity clients · 4 to 8
    Mar 17, 2021 to Aug 26, 2021
  • Corporate clients · 48 to 19
    Mar 17, 2021 to Aug 26, 2021
  • HNW clients · 589 to 788
    Mar 17, 2021 to Aug 26, 2021
  • Individual clients · 1,294 to 1,215
    Mar 17, 2021 to Aug 26, 2021
  • Pension plan clients · 172 to 176
    Mar 17, 2021 to Aug 26, 2021
  • Assets in custody · $985M to $1.5B
    Mar 17, 2021 to Aug 26, 2021
  • Employees · 75 to 89
    Mar 17, 2021 to Aug 26, 2021
  • State-registered IARs · 57 to 70
    Mar 17, 2021 to Aug 26, 2021
  • Discretionary RAUM · $2.7B to $4.0B
    Mar 17, 2021 to Aug 26, 2021
  • HNW RAUM · $2.0B to $3.1B
    Mar 17, 2021 to Aug 26, 2021
  • Individual RAUM · $412M to $446M
    Mar 17, 2021 to Aug 26, 2021
  • Non-discretionary RAUM · $680M to $998M
    Mar 17, 2021 to Aug 26, 2021
  • Pension RAUM · $914M to $1.4B
    Mar 17, 2021 to Aug 26, 2021
  • RAUM · $3.4B to $5.0B
    Mar 17, 2021 to Aug 26, 2021
  • Other offices · 17 to 18
    Mar 3, 2021 to Mar 17, 2021
  • Other offices · 18 to 17
    Jan 20, 2021 to Feb 1, 2021
  • Other offices · 15 to 18
    Nov 25, 2020 to Jan 20, 2021
Signals
15 dated events
  • Noah Benjamin Marell left Wipfli Financial Advisors, Llc for Wipfli Hewins Investment Advisors Llc (registered 2012-08-29)
    Oct 12, 2022 · Advisor changed firm · fact
  • Melissa Kemper Beach left Wipfli Financial Advisors, Llc for Wiser Wealth Management, Inc (registered 2022-10-20)
    Oct 4, 2022 · Advisor changed firm · fact
  • Rafia Khushbakht Hasan left Wipfli Financial Advisors, Llc for Perigon Wealth Management, Llc (registered 2023-07-18)
    Oct 4, 2022 · Advisor changed firm · fact
  • Blake Brian Faust left Wipfli Financial Advisors, Llc for Abbey Street (registered 2022-11-24)
    Sep 27, 2022 · Advisor changed firm · fact
  • James Phillip Quinlan left Wipfli Financial Advisors, Llc for Valmark Advisers, Inc. (registered 2017-05-26)
    Aug 30, 2022 · Advisor changed firm · fact
  • Marie Connie Redman (Chief Compliance Officer) appeared on Schedule A of Wipfli Financial Advisors, Llc
    Aug 15, 2022 · Control person joined · fact
  • Gennady Bekasov (Chief Compliance Officer) no longer on Schedule A of Wipfli Financial Advisors, Llc (listed 2022-06-03, absent 2022-08-15)
    Aug 15, 2022 · Control person left · inference
  • Katherine Jane Gillette left Wipfli Financial Advisors, Llc for Moneta Group Investment Advisors, Llc (registered 2023-03-31)
    Jun 29, 2022 · Advisor changed firm · fact
  • Kenneth Bradley Ericson left Wipfli Financial Advisors, Llc for Wealth Enhancement Advisory Services, Llc (registered 2022-04-13)
    Feb 18, 2022 · Advisor changed firm · fact
  • Armistead Burwell left Wipfli Financial Advisors, Llc for Wells Fargo Advisors (registered 2022-07-06)
    Feb 15, 2022 · Advisor changed firm · fact
  • Eric Egan Kirste left Wipfli Financial Advisors, Llc for Savvy (registered 2022-07-05)
    Jan 11, 2022 · Advisor changed firm · fact
  • Wipfli Financial Advisors, Llc reported RAUM $5.0B, up 47% from $3.4B (2021-03-17 to 2021-08-26)
    Aug 26, 2021 · RAUM change · derived
  • Wipfli Financial Advisors, Llc reported 70 state-registered advisory representatives, up from 57 (2021-03-17 to 2021-08-26)
    Aug 26, 2021 · Advisor headcount change · derived
  • Lawrence Jeffrey Pierce (Chief Executive Officer/President) appeared on Schedule A of Wipfli Financial Advisors, Llc
    Mar 15, 2019 · Control person joined · fact
  • Wipfli Financial Advisors, Llc reported RAUM $3.2B, down 27% from $4.4B (2018-03-15 to 2018-06-25)
    Jun 25, 2018 · RAUM change · derived
Across DFX
shared identifiers only, never a name match
Provenance
Form ADV
SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
Advisors
IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
Class
Former SEC-registered adviserderiveda rule over Items 5.D and 7.A
RAUM per advisor
n/aderivedfirm RAUM over the IAPD count; not a book size
Loaded
Sep 14, 2026