DFX Intelligence

RIA Intelligence

Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.

Former SEC-registered adviser

Directed Services LLC

Former SEC-registered adviserScottsdale, ArizonaCRD 21675SEC 801-32675IAPD
Latest filing Mar 30, 2017
First filing on the tape Mar 30, 2012 · 17 filings
RAUM
$38B
reported, Item 5.F
Discretionary
100%
of RAUM
Private clients
0.0%
$0 individuals and HNW
Advisors
0
registered through the firm on IAPD
RAUM per advisor
n/a
derived; firm RAUM over IAPD count
Employees
160
160 advisory (5.B.1)
Offices
n/a
beyond the principal office
Private funds
0
reported on Schedule D
History
17 filings and snapshots on the tape
RAUM$38B as of Mar 30, 2017
Mar 30, 2012$38B then
HNW client RAUM: no history
State-registered IARs (5.B.3)2 as of Mar 30, 2017
Mar 30, 20120 then
Employees (5.A)160 as of Mar 30, 2017
Mar 28, 201324 then
Private funds: no history
RAUM +4.8% over the last fiscal year-6.5% a year over threeIARs 3 to 2
Practice profile
derived from the filing of Mar 30, 2017; every figure names its basis
RAUM per advisor
$19BderivedRAUM over IAPD advisors; not a book size
Clients per advisor
unknownderivedindividual and HNW clients (5.D) over advisors
Average HNW client
unknownderivedHNW RAUM over HNW clients
Average account
$620MderivedRAUM over accounts (5.F.2.f)
Discretionary
100%derivedof RAUM
Institutional
0.0%derivedpensions, charities, corporations, government, insurance, banks, other advisers
Employees per advisor
80.0derivedItem 5.A over advisors
Advisors per office
2.0derived1 offices incl. principal (1.F.5)
RAUM growth, one year
+4.8%derivedbetween the last two annual amendments
Advisor growth, one year
-33%derivedItem 5.B.3 between annual amendments
Client growth, one year
unknownderived
Compensation
percentage of assetsreportedItem 5.E
Advisory activities
portfolio management for investment companies, selection of other advisers, otherreportedItem 5.G
Ownership
no PE, bank or public-company owner found on Schedule Aderived
Advisor book size
not public; not estimatedreported
Also answered yes on Form ADV
  • is a broker-dealer (6.A.1)
  • buys or sells securities as principal to or from clients (8.A.2)
  • has discretionary authority over which securities are bought or sold (8.C.1)
  • receives research or other products from a broker-dealer, soft dollars (8.E)
  • compensates persons for client referrals (8.G.1)
  • compensates non-employees for client referrals (8.G.2)
Where the RAUM sits
Form ADV Item 5.D, latest filing
This filing has no Item 5.D breakdown (filings before 2017 reported ranges, not amounts).
Individual clients
n/areported
HNW clients
n/areported
Pension plan clients
n/areported
Charitable clients
n/areported
Accounts
62reported
Financial planning clients
n/areported
Wrap fee programs
noreported
Custody of client assets
noreported
Compensation
% of AUMreported
Class basis
absent from the latest SEC rosterderived
Advisors registered through the firm
0 on IAPD today, longest tenure first
No representative is registered through this CRD on IAPD.
Advisor movement
Left, latest
Joined, latest
Every departureEvery arrival
Private funds
No private fund reported.
Owners and control persons
Schedule A and B, latest filing
  • Micheline Suzanne Faver · Vice President And Investment Advisor Chief Compliance Officercontrol
    since 06/2016 · owns less than 5%
  • Shaun Patrick Mathews · Executive Vice Presidentcontrol
    since 01/2006 · owns less than 5%
  • David Scott Pendergrass · Senior Vice President, Treasurercontrol
    since 01/2006 · owns less than 5%
  • Michael John Roland · Senior Vice Presidentcontrol
    since 04/2011 · owns less than 5%
  • Chad Joseph Tope · President And Directorcontrol
    since 01/2011 · owns less than 5%
  • Zachary James Dunkin · Vice President
    since 05/2016 · owns less than 5%
  • Regina Avery Gordon · Broker Dealer Chief Compliance Officer
    since 03/2013 · owns less than 5%
  • Kristin Henderson Hultgren · Chief Financial Officer
    since 05/2016 · owns less than 5%
  • James Luther IV Nichols · Director
    since 11/2014 · owns less than 5%
Entity owners
  • Voya Retirement Insurance & Annuity Company · Sole Member
    direct · owns 75% or more
  • Voya Financial, Inc. · Owner
    indirect · owns 75% or more of Voya Holdings, Inc. · public reporting company
  • Voya Holdings, Inc. · Owner
    indirect · owns 75% or more of Voya Retirement Insurance & Annuity Company
Related persons
Schedule D 7.A
Advisers that list Directed Services LLC as a related person
Offices
Schedule D 1.F, the 25 largest
No branch office listed.
What changed
consecutive filings, newest first
  • Accounts · 64 to 62
    Jun 29, 2016 to Mar 30, 2017
  • Advisory employees · 150 to 160
    Jun 29, 2016 to Mar 30, 2017
  • BD registered reps · 20 to 24
    Jun 29, 2016 to Mar 30, 2017
  • Employees · 150 to 160
    Jun 29, 2016 to Mar 30, 2017
  • Insurance-licensed employees · 3 to 2
    Jun 29, 2016 to Mar 30, 2017
  • State-registered IARs · 3 to 2
    Jun 29, 2016 to Mar 30, 2017
  • Discretionary RAUM · $37B to $38B
    Jun 29, 2016 to Mar 30, 2017
  • RAUM · $37B to $38B
    Jun 29, 2016 to Mar 30, 2017
  • Accounts · 38 to 64
    Jun 15, 2015 to Mar 18, 2016
  • Advisory employees · 7 to 150
    Jun 15, 2015 to Mar 18, 2016
  • BD registered reps · 7 to 20
    Jun 15, 2015 to Mar 18, 2016
  • Employees · 22 to 150
    Jun 15, 2015 to Mar 18, 2016
  • Insurance-licensed employees · 0 to 3
    Jun 15, 2015 to Mar 18, 2016
  • State-registered IARs · 0 to 3
    Jun 15, 2015 to Mar 18, 2016
  • Discretionary RAUM · $42B to $37B
    Jun 15, 2015 to Mar 18, 2016
  • RAUM · $42B to $37B
    Jun 15, 2015 to Mar 18, 2016
  • HQ city · WEST CHESTER to SCOTTSDALE
    May 29, 2015 to Jun 15, 2015
  • HQ state · PA to AZ
    May 29, 2015 to Jun 15, 2015
  • Discretionary RAUM · $42B to $42B
    May 29, 2015 to Jun 15, 2015
  • RAUM · $42B to $42B
    May 29, 2015 to Jun 15, 2015
  • Accounts · 39 to 38
    Mar 27, 2015 to May 29, 2015
  • Discretionary RAUM · $43B to $42B
    Mar 27, 2015 to May 29, 2015
  • RAUM · $43B to $42B
    Mar 27, 2015 to May 29, 2015
  • Discretionary RAUM · $44B to $43B
    Dec 16, 2014 to Mar 27, 2015
  • RAUM · $44B to $43B
    Dec 16, 2014 to Mar 27, 2015
  • Accounts · 44 to 39
    Jun 25, 2014 to Dec 16, 2014
  • Discretionary RAUM · $45B to $44B
    Jun 25, 2014 to Dec 16, 2014
  • RAUM · $45B to $44B
    Jun 25, 2014 to Dec 16, 2014
  • Accounts · 46 to 44
    Mar 28, 2014 to Jun 25, 2014
  • Discretionary RAUM · $47B to $45B
    Mar 28, 2014 to Jun 25, 2014
  • RAUM · $47B to $45B
    Mar 28, 2014 to Jun 25, 2014
  • BD registered reps · 8 to 7
    Jan 29, 2014 to Mar 28, 2014
  • Employees · 24 to 22
    Jan 29, 2014 to Mar 28, 2014
  • Accounts · 50 to 46
    Jun 4, 2013 to Jan 29, 2014
  • Discretionary RAUM · $42B to $47B
    Jun 4, 2013 to Jan 29, 2014
  • RAUM · $42B to $47B
    Jun 4, 2013 to Jan 29, 2014
  • Employees · 23 to 24
    Jan 23, 2013 to Mar 28, 2013
  • Insurance-licensed employees · 1 to 0
    Jan 23, 2013 to Mar 28, 2013
  • State-registered IARs · 1 to 0
    Jan 23, 2013 to Mar 28, 2013
  • Accounts · 51 to 50
    Nov 19, 2012 to Jan 23, 2013
Signals
No event on the tape.
Across DFX
shared identifiers only, never a name match
No identifier-backed link to the venture, private equity, family office or sponsor graphs.
Provenance
Form ADV
SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
Advisors
IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
Class
Former SEC-registered adviserderiveda rule over Items 5.D and 7.A
RAUM per advisor
n/aderivedfirm RAUM over the IAPD count; not a book size
Loaded
Sep 14, 2026