DFX Intelligence

RIA Intelligence

Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.

SEC-registered adviser

Mckinley Carter Wealth Services, Inc.

Independent wealth managerWheeling, West VirginiaCRD 135184SEC 801-64584websiteIAPD
Latest filing Mar 23, 2026
First filing on the tape Dec 6, 2011 · 35 filings
SEC status approved since Aug 4, 2005
RAUM
$2.3B
reported, Item 5.F
Discretionary
97%
of RAUM
Private clients
95%
$2.2B individuals and HNW
Advisors
25
registered through the firm on IAPD
RAUM per advisor
$92.3M
derived; firm RAUM over IAPD count
Employees
32
27 advisory (5.B.1)
Offices
4
beyond the principal office
Private funds
0
reported on Schedule D
History
35 filings and snapshots on the tape
RAUM$2.3B as of Mar 23, 2026
Mar 23, 2012$517M then
HNW client RAUM$2.0B as of Mar 23, 2026
Mar 30, 2018$588M then
State-registered IARs (5.B.3)27 as of Mar 23, 2026
Mar 28, 201320 then
Employees (5.A)32 as of Mar 23, 2026
Mar 28, 201330 then
Private funds: no history
RAUM -8.9% over the last fiscal year+6.6% a year over threeIARs 33 to 27offices 6 to 4
Practice profile
derived from the filing of Mar 23, 2026; every figure names its basis
Archetypes, each a printed rule
  • Planning-led practice · financial planning activity (5.G.1), at least 100 financial planning clients (5.H), and hourly, fixed or subscription compensation (5.E)
RAUM per advisor
$92.3MderivedRAUM over IAPD advisors; not a book size
Clients per advisor
49derivedindividual and HNW clients (5.D) over advisors
Average HNW client
$3.0MderivedHNW RAUM over HNW clients
Average account
$577,437derivedRAUM over accounts (5.F.2.f)
Discretionary
97%derivedof RAUM
Institutional
3.6%derivedpensions, charities, corporations, government, insurance, banks, other advisers
Employees per advisor
1.3derivedItem 5.A over advisors
Advisors per office
5.0derived5 offices incl. principal (1.F.5)
RAUM growth, one year
-8.9%derivedbetween the last two annual amendments
Advisor growth, one year
-18%derivedItem 5.B.3 between annual amendments
Client growth, one year
-29%derived
Compensation
percentage of assets, hourly, fixed feesreportedItem 5.E
Advisory activities
financial planning, portfolio management for individuals, portfolio management for businesses and institutions, selection of other advisers, otherreportedItem 5.G
Financial planning clients
2,000reportedItem 5.H
Custody
$736M, 474 clientsreportedItem 9.A
Ownership
no PE, bank or public-company owner found on Schedule Aderived
Advisor book size
not public; not estimatedreported
Also answered yes on Form ADV
  • buys or sells securities as principal to or from clients (8.A.2)
  • has discretionary authority over which securities are bought or sold (8.C.1)
  • receives research or other products from a broker-dealer, soft dollars (8.E)
  • has custody of client cash or bank accounts (9.A.1.a)
  • has custody of client securities (9.A.1.b)
  • a related person has custody of client cash (9.B.1.a)
  • a related person has custody of client securities (9.B.1.b)
  • marketing includes testimonials (5.L.1.c)
Where the RAUM sits
Form ADV Item 5.D, latest filing
  • High-net-worth individuals$2.0B86%
  • Individuals$208M9.0%
  • Charitable organizations$74.5M3.2%
  • Corporations and businesses$30.3M1.3%
  • Pension and profit-sharing plans$8.5M0.4%
  • State and municipal entities$1.0M0.0%
Individual clients
572reported
HNW clients
659reported
Pension plan clients
2reported
Charitable clients
38reported
Accounts
3,994reported
Financial planning clients
2,000reported
Wrap fee programs
noreported
Custody of client assets
$736M for 474 clientsreported
Compensation
% of AUM, fixed, hourlyreported
Class basis
private_client_share=0.95 fund_share=0.0 institutional_share=0.04 related_bd=false related_bank=false bd_reps=0.0derived
Advisors registered through the firm
25 on IAPD today, longest tenure first
NameBranchHere sinceIn industryPrior firms
Suzette Marlene SmithWheeling, WvSep 13, 200522 y1
David Holman MckinleyCertified Financial PlannerWheeling, WvSep 13, 200532 y3
William Walden CarterWheeling, Wv Oct 1, 200729 y1
Arthur Lawrence CrimminsWheeling, Wv Oct 1, 200720 y1
John Tompkins SlicerWheeling, Wv Nov 18, 200835 y1
Brian Tyrone GongawareCertified Financial PlannerWexford, Pa May 12, 200927 y1
David Payne NolanCharleston, Wv Feb 23, 201046 y1
John Howard WilliamsCertified Financial PlannerCharleston, Wv Apr 7, 201412 y0
Nicole Lynn GabrielCertified Financial PlannerWheeling, Wv Dec 7, 201511 y0
Chelsea Lynn CleggCertified Financial PlannerWheeling, WvApr 5, 201611 y0
Teresa E MichaelsCertified Financial PlannerWheeling, WvAug 30, 201616 y0
Steven Andrew TardyChartered Financial ConsultantCharleston, WvDec 22, 201716 y2
John James BinzWexford, Pa Jun 20, 201910 y0
David Paul WilcoxCharleston, Wv Sep 5, 201914 y0
Frank Ray NeiderhiserCertified Financial PlannerWexford, Pa Feb 4, 202026 y3
Christopher Jay BuckCertified Financial PlannerWheeling, Wv Sep 9, 202032 y2
Tyrone Conway PhillippiCertified Financial PlannerWheeling, Wv Sep 9, 202031 y2
Nicholas Michael StebnerCertified Financial PlannerMiamisburg, Oh Sep 9, 202021 y1
Julie A BrownCertified Financial PlannerWheeling, Wv Sep 9, 202012 y1
Joshua Mark JohnsonCertified Financial PlannerMiamisburg, Oh Sep 10, 202028 y2
Jeffrey StenhouseCharleston, Wv Jun 22, 202112 y0
James Michael O'BrienWheeling, WvJan 7, 202210 y0
Matthew Thomas EplingCharleston, Wv Feb 22, 202414 y0
Sandra Marie SteedleWexford, Pa Oct 25, 202432 y0
Jack FuentesWheeling, Wv Jun 4, 202610 y0
Advisor movement
7 left, 0 joined in 12 months
net -7 in 12 months0 left in 90 days0 joined in 90 daysdeparture rate 28% of current headcount8 left over 36 months
Left, latest
Joined, latest
Teams: two or more advisors moving together within fourteen days, from one state
Private funds
No private fund reported.
Owners and control persons
Schedule A and B, latest filing
  • James John Binz · Chief Compliance Officercontrol
    since 02/2023 · owns less than 5%
  • Tyrone Brian Gongaware · Director Of Growthcontrol
    since 04/2009 · owns 10% to 25%
  • Holman David Mckinley · President, Managing Director, Chief Executive Officercontrol
    since 09/2005 · owns 50% to 75%
  • Beth Lori Payne · Chief Administrative Officercontrol
    since 01/2015 · owns less than 5%
  • Conway Tyrone Phillippi · Director Of Wealth Managementcontrol
    since 09/2020 · owns 5% to 10%
  • Leigh Meredith Trischler · Controllercontrol
    since 01/2015 · owns less than 5%
  • Payne David Nolan · Chief Investment Officer
    since 12/2024 · owns less than 5%
Related persons
Schedule D 7.A
  • William W. Carter
    n
Office movement
IAPD branch city; joins and departures in 12 months
OfficeAdvisorsJoinedLeftTeams outForming
Wheeling, Wv · principal24151
Charleston, Wv1010
Miamisburg, Oh500
Wexford, Pa502
Offices
Schedule D 1.F, the 25 largest
  • Charleston, WV9 employees
  • Dayton, OH7 employees
  • Wexford, PA4 employees
  • Gaithersburg, MD2 employees
  • Johnstown, PA1 employees
  • , 1 employees
ADV anomalies
3 against comparable advisers; where to look, not conclusions
  • business activity changedChange between filings · filing Mar 23, 2026
    pension consulting (Item 5.G.6): yes on the filing of 2025-03-24, no on the filing of 2026-03-23
    peers: independent wealth managers, $1B to $5B (1,360)
  • employee count dropChange between filings · filing Mar 23, 2026
    employees (Item 5.A) moved from 51.0 to 32.0 (-37.0%) between the annual amendments of 2025-03-24 and 2026-03-23; the peer median change was +4.0% (1050 comparable advisers, 1.0th percentile of changes)
    peers: independent wealth managers, $1B to $5B (1,050) · 1.0% percentile
  • HNW share shiftChange between filings · filing Mar 23, 2026
    HNW share of RAUM moved from 65.0% to 86.0% between the annual amendments of 2025-03-24 and 2026-03-23
    peers: independent wealth managers, $1B to $5B (1,360)
What changed
consecutive filings, newest first
  • Accounts · 5,213 to 3,994
    Mar 24, 2025 to Mar 23, 2026
  • Advisory employees · 34 to 27
    Mar 24, 2025 to Mar 23, 2026
  • Advisory activities · 6 to 5
    Mar 24, 2025 to Mar 23, 2026
  • Charity clients · 35 to 38
    Mar 24, 2025 to Mar 23, 2026
  • Corporate clients · 11 to 10
    Mar 24, 2025 to Mar 23, 2026
  • HNW clients · 602 to 659
    Mar 24, 2025 to Mar 23, 2026
  • Individual clients · 1,141 to 572
    Mar 24, 2025 to Mar 23, 2026
  • Pension plan clients · 71 to 2
    Mar 24, 2025 to Mar 23, 2026
  • Assets in custody · $327M to $736M
    Mar 24, 2025 to Mar 23, 2026
  • Employees · 51 to 32
    Mar 24, 2025 to Mar 23, 2026
  • State-registered IARs · 33 to 27
    Mar 24, 2025 to Mar 23, 2026
  • Other offices · 6 to 4
    Mar 24, 2025 to Mar 23, 2026
  • Discretionary RAUM · $2.4B to $2.2B
    Mar 24, 2025 to Mar 23, 2026
  • HNW RAUM · $1.6B to $2.0B
    Mar 24, 2025 to Mar 23, 2026
  • Individual RAUM · $398M to $208M
    Mar 24, 2025 to Mar 23, 2026
  • Non-discretionary RAUM · $105M to $65.5M
    Mar 24, 2025 to Mar 23, 2026
  • Pension RAUM · $396M to $8.5M
    Mar 24, 2025 to Mar 23, 2026
  • RAUM · $2.5B to $2.3B
    Mar 24, 2025 to Mar 23, 2026
  • Accounts · 5,211 to 5,213
    Mar 28, 2024 to Mar 24, 2025
  • Advisory employees · 36 to 34
    Mar 28, 2024 to Mar 24, 2025
  • Corporate clients · 10 to 11
    Mar 28, 2024 to Mar 24, 2025
  • HNW clients · 527 to 602
    Mar 28, 2024 to Mar 24, 2025
  • Individual clients · 1,202 to 1,141
    Mar 28, 2024 to Mar 24, 2025
  • Pension plan clients · 67 to 71
    Mar 28, 2024 to Mar 24, 2025
  • Assets in custody · $244M to $327M
    Mar 28, 2024 to Mar 24, 2025
  • Employees · 48 to 51
    Mar 28, 2024 to Mar 24, 2025
  • Financial planning clients · More than 500 to More than 500
    Mar 28, 2024 to Mar 24, 2025
  • State-registered IARs · 32 to 33
    Mar 28, 2024 to Mar 24, 2025
  • Discretionary RAUM · $2.1B to $2.4B
    Mar 28, 2024 to Mar 24, 2025
  • HNW RAUM · $1.4B to $1.6B
    Mar 28, 2024 to Mar 24, 2025
  • Individual RAUM · $416M to $398M
    Mar 28, 2024 to Mar 24, 2025
  • Non-discretionary RAUM · $118M to $105M
    Mar 28, 2024 to Mar 24, 2025
  • Pension RAUM · $354M to $396M
    Mar 28, 2024 to Mar 24, 2025
  • RAUM · $2.3B to $2.5B
    Mar 28, 2024 to Mar 24, 2025
  • Accounts · 5,262 to 5,211
    Mar 27, 2023 to Mar 28, 2024
  • Charity clients · 34 to 35
    Mar 27, 2023 to Mar 28, 2024
  • Corporate clients · 8 to 10
    Mar 27, 2023 to Mar 28, 2024
  • HNW clients · 475 to 527
    Mar 27, 2023 to Mar 28, 2024
  • Individual clients · 1,267 to 1,202
    Mar 27, 2023 to Mar 28, 2024
  • Pension plan clients · 59 to 67
    Mar 27, 2023 to Mar 28, 2024
Signals
17 dated events
  • Ethan Klie left Mckinley Carter Wealth Services, Inc. for Mercer Global Advisors Inc. (registered 2026-04-09)
    Mar 30, 2026 · Advisor changed firm · fact
  • Kathy Lee White left Mckinley Carter Wealth Services, Inc. for Cambridge Investment Research Advisors, Inc. (registered 2025-11-12)
    Jan 8, 2026 · Advisor changed firm · fact
  • Adam Mitchell Headley left Mckinley Carter Wealth Services, Inc. for Farther (registered 2025-10-23)
    Nov 21, 2025 · Advisor changed firm · fact
  • Dino Andre Giovannone left Mckinley Carter Wealth Services, Inc. for Farther (registered 2025-10-23)
    Nov 21, 2025 · Advisor changed firm · fact
  • Nicole Marie Dray left Mckinley Carter Wealth Services, Inc. for Farther (registered 2026-07-17)
    Nov 21, 2025 · Advisor changed firm · fact
  • Joel A Estes left Mckinley Carter Wealth Services, Inc. for Farther (registered 2025-10-28)
    Nov 21, 2025 · Advisor changed firm · fact
  • Monica M Garver left Mckinley Carter Wealth Services, Inc. for Cambridge Investment Research Advisors, Inc. (registered 2025-11-11)
    Nov 21, 2025 · Advisor changed firm · fact
  • 4 advisors left Mckinley Carter Wealth Services, Inc. (Wheeling, WV) for Farther on the same day
    Nov 21, 2025 · Team lift-out · derived
  • Kameron Thomas Smith left Mckinley Carter Wealth Services, Inc. for Parallel Advisors, Llc (registered 2024-02-27)
    Apr 7, 2024 · Advisor changed firm · fact
  • Ross Brian Lipton (Regional Director) no longer on Schedule A of Mckinley Carter Wealth Services, Inc. (listed 2023-03-27, absent 2024-03-28)
    Mar 28, 2024 · Control person left · inference
  • James John Binz (Chief Compliance Officer) appeared on Schedule A of Mckinley Carter Wealth Services, Inc.
    Mar 27, 2023 · Control person joined · fact
  • Bradley Michael Foster left Mckinley Carter Wealth Services, Inc. for Ntv Asset Management, Llc (registered 2023-03-20)
    Mar 23, 2023 · Advisor changed firm · fact
  • James David Walker left Mckinley Carter Wealth Services, Inc. for Kendall Capital Management (registered 2022-07-11)
    Jul 15, 2022 · Advisor changed firm · fact
  • Mckinley Carter Wealth Services, Inc. reported RAUM $1.8B, up 43% from $1.3B (2020-12-04 to 2021-03-30)
    Mar 30, 2021 · RAUM change · derived
  • Conway Tyrone Phillippi (Regional Managing Director) appeared on Schedule A of Mckinley Carter Wealth Services, Inc.
    Sep 14, 2020 · Control person joined · fact
  • Mckinley Carter Wealth Services, Inc. reported RAUM $1.3B, up 27% from $1.0B (2020-01-23 to 2020-03-26)
    Mar 26, 2020 · RAUM change · derived
  • Walden William Carter (Director, Wealth Management And Trust Services) no longer on Schedule A of Mckinley Carter Wealth Services, Inc. (listed 2019-01-04, absent 2019-03-22)
    Mar 22, 2019 · Control person left · inference
Across DFX
shared identifiers only, never a name match
No identifier-backed link to the venture, private equity, family office or sponsor graphs.
How to reach
public business contact points only, each with its source
Business phone
866-306-2400reportedpublished by the firm, firm site, Sep 15, 2026
Firm profile
LINKEDIN.COM/COMPANY/mckinley-carterreportedpublic record, Form ADV, Sep 17, 2026
Website
mckinleycarter.comreportedpublic record, Form ADV, Sep 17, 2026
Principal office phone
304-230-2400reportedpublic record, Form ADV, Mar 23, 2026
Contact form
mckinleycarter.com/contactreportedpublished by the firm, firm site, Sep 15, 2026
Team page
mckinleycarter.com/teamreportedpublished by the firm, firm site, Sep 15, 2026
Provenance
Form ADV
SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
Advisors
IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
Class
Independent wealth managerderiveda rule over Items 5.D and 7.A
RAUM per advisor
$92.3Mderivedfirm RAUM over the IAPD count; not a book size
Loaded
Sep 14, 2026