DFX Intelligence

RIA Intelligence

Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.

SEC-registered adviser

Diversify Wealth Management, LLC

Independent wealth managerSouth Jordan, UtahCRD 329878SEC 801-129521websiteIAPD
Latest filing Aug 25, 2026
First filing on the tape Jan 17, 2024 · 14 filings
SEC status approved since Feb 16, 2024
RAUM
$4.1B
reported, Item 5.F
Discretionary
93%
of RAUM
Private clients
95%
$3.9B individuals and HNW
Advisors
77
registered through the firm on IAPD
RAUM per advisor
$53.4M
derived; firm RAUM over IAPD count
Employees
95
70 advisory (5.B.1)
Offices
6
beyond the principal office
Private funds
0
reported on Schedule D
History
14 filings and snapshots on the tape
RAUM$4.1B as of Aug 25, 2026
Feb 25, 2025$2.3B then
HNW client RAUM$2.1B as of Aug 25, 2026
Feb 25, 2025$1.4B then
State-registered IARs (5.B.3)33 as of Aug 25, 2026
Feb 25, 202524 then
Employees (5.A)95 as of Aug 25, 2026
Feb 25, 202546 then
Private funds: no history
RAUM +63% over the last fiscal yearIARs 33 to 33offices 5 to 6
Practice profile
derived from the filing of Aug 25, 2026; every figure names its basis
Archetypes, each a printed rule
  • HNW wealth manager · private-client share of RAUM at least 50 percent and HNW share of private-client RAUM 50 to 90 percent
  • Multi-office growth platform · an independent wealth manager (not a wirehouse, national broker-dealer RIA or broker-dealer affiliated firm) with at least five offices, at least 50 advisors, and RAUM up at least 20 percent over the last annual amendment
RAUM per advisor
$53.4MderivedRAUM over IAPD advisors; not a book size
Clients per advisor
61derivedindividual and HNW clients (5.D) over advisors
Average HNW client
$2.6MderivedHNW RAUM over HNW clients
Average account
$229,474derivedRAUM over accounts (5.F.2.f)
Discretionary
93%derivedof RAUM
Institutional
5.2%derivedpensions, charities, corporations, government, insurance, banks, other advisers
Employees per advisor
1.2derivedItem 5.A over advisors
Advisors per office
11.0derived7 offices incl. principal (1.F.5)
RAUM growth, one year
+63%derivedbetween the last two annual amendments
Advisor growth, one year
+0.0%derivedItem 5.B.3 between annual amendments
Client growth, one year
-3.3%derived
Compensation
percentage of assets, hourly, fixed feesreportedItem 5.E
Advisory activities
financial planning, portfolio management for individualsreportedItem 5.G
Custody
$485M, 1,049 clientsreportedItem 9.A
Ownership
controlled by a public reporting companyderived
Advisor book size
not public; not estimatedreported
Also answered yes on Form ADV
  • buys or sells securities as principal to or from clients (8.A.2)
  • has discretionary authority over which securities are bought or sold (8.C.1)
  • receives research or other products from a broker-dealer, soft dollars (8.E)
  • compensates persons for client referrals (8.G.1)
  • compensates non-employees for client referrals (8.G.2)
  • has custody of client cash or bank accounts (9.A.1.a)
  • has custody of client securities (9.A.1.b)
  • a related person has custody of client cash (9.B.1.a)
  • a related person has custody of client securities (9.B.1.b)
  • controlled by a public reporting company (10.A)
Where the RAUM sits
Form ADV Item 5.D, latest filing
  • High-net-worth individuals$2.1B52%
  • Individuals$1.8B43%
  • Pension and profit-sharing plans$215M5.2%
  • Corporations and businesses$4.6M0.1%
Individual clients
3,888reported
HNW clients
831reported
Pension plan clients
114reported
Charitable clients
n/areported
Accounts
17,903reported
Financial planning clients
11-25reported
Wrap fee programs
noreported
Custody of client assets
$485M for 1,049 clientsreported
Compensation
% of AUM, fixed, hourlyreported
Class basis
private_client_share=0.95 fund_share=0.0 institutional_share=0.05 related_bd=true related_bank=false bd_reps=35.0derived
Advisors registered through the firm
60 on IAPD today, longest tenure first
NameBranchHere sinceIn industryPrior firms
Celeste Perian KennardSouth Jordan, Ut Feb 22, 202411 y2
Todd HillsSouth Jordan, Ut Mar 4, 202416 y2
Tyler James FagergrenSandy, Ut Mar 4, 202418 y1
Jenifer Lalane ConnorsSouth Jordan, Ut Mar 4, 202414 y1
Sam DeaverCertified Financial PlannerOrem, Ut Mar 5, 202414 y1
Sarah HindmarshSouth Jordan, Ut Mar 5, 202411 y1
Alexander Joseph HavilandCertified Financial PlannerSouth Jordan, Ut Mar 5, 202413 y1
Alex Clayton LongCertified Financial PlannerSouth Jordan, Ut Mar 5, 202413 y1
Landon WraySouth Jordan, Ut Mar 5, 202410 y1
Ana Lilian JovelOrem, Ut Mar 5, 202410 y1
Derek Paul FarleyCertified Financial PlannerSouth Jordan, Ut Mar 5, 202411 y2
Adam Nathan TaylorCertified Financial PlannerSouth Jordan, Ut Mar 5, 202430 y4
Timothy Kirkpatrick WhippleCertified Financial PlannerSouth Jordan, Ut Mar 5, 202429 y5
Jason Lee McmullinSouth Jordan, Ut Mar 5, 202425 y3
Taylor Barry OlsenSouth Jordan, Ut Mar 5, 202410 y1
Kenneth G. BownCertified Financial PlannerSouth Jordan, Ut Mar 5, 202422 y3
Gregory Elman CaldwellCertified Financial PlannerKathleen, Ga Mar 5, 202413 y1
Christian Allen WardOrem, Ut Mar 5, 202419 y1
Lauren Elizabeth LoucksOrem, Ut Mar 5, 202412 y1
Scott StrattonCertified Financial PlannerSouth Jordan, Ut Mar 14, 202416 y1
Todd Michael NuttallOrem, Ut Mar 25, 202412 y2
David B GardnerSouth Jordan, Ut Mar 25, 202422 y3
James E SpainhowerChartered Financial ConsultantSouth Jordan, Ut Mar 27, 202426 y5
Kye Daniel MoserSouth Jordan, UtMar 27, 202412 y2
Madison Mae ForrestSouth Jordan, Ut Mar 27, 202423 y2
Colton Austin JensenSouth Jordan, UtMar 27, 202412 y3
Krista B BakerCertified Financial PlannerSandy, Ut Mar 27, 202417 y1
Christopher Lynn CookSouth Jordan, UtMar 27, 202427 y3
Matthew Cordery RigbySandy, Ut Mar 27, 202410 y1
James Joseph MailliardSouth Jordan, Ut Jul 18, 202434 y5
Michael Patrick MccannCertified Financial PlannerPhoenix, Az Jul 18, 202435 y2
Patrick Buck Ming EngPhoenix, Az Jul 18, 202426 y3
Michael Amado LarrivaCertified Financial PlannerPhoenix, Az Jul 18, 202432 y3
Guadalupe Arambula CamargoCertified Financial PlannerSouth Jordan, Ut Jul 18, 202421 y2
Marc Edward BrockSouth Jordan, Ut Jul 18, 202430 y3
Eliza Jane CampbellOrem, Ut Aug 6, 202412 y0
Michael Joseph MchughCave Creek, Az Oct 7, 202428 y2
Peter R BurnhamCertified Financial PlannerAshburn, Va Dec 11, 202425 y7
Joseph Richards BroadbentDraper, Ut Jan 7, 202527 y1
Gary Curtis WarnicaSandy, Ut Jan 7, 202536 y2
All 60 advisors at Diversify Wealth Management, LLC
Advisor movement
5 left, 8 joined in 12 months
net +3 in 12 months1 left in 90 days2 joined in 90 daysdeparture rate 6.5% of current headcount11 left over 36 months
Left, latest
Joined, latest
Every departureEvery arrival
Teams: two or more advisors moving together within fourteen days, from one state
Teams outTeams in
Private funds
No private fund reported.
Owners and control persons
Schedule A and B, latest filing
  • Jason Anderson · Chief Compliance Officercontrol
    since 03/2025 · owns less than 5%
  • Bradley John Anderson · Chief Operating Officer
    since 01/2024 · owns less than 5%
  • Bryant Armstrong · Chief Financial Officer
    since 01/2024 · owns less than 5%
  • Marie Janice Powell · Chief Compliance Officer
    since 01/2024 · owns less than 5%
  • Omer Ryan Smith · Chief Executive Officer
    since 01/2024 · owns less than 5%
Entity owners
  • Falcon Park Capital, Lc · Limiited Liability Company
    direct · owns 75% or more
  • Falcon Park Capital, Lc · Limiited Liability Company
    direct · owns 75% or more
Related persons
Schedule D 7.A
Advisers that list Diversify Wealth Management, LLC as a related person
Office movement
IAPD branch city; joins and departures in 12 months
OfficeAdvisorsJoinedLeftTeams outForming
South Jordan, Ut · principal77133
Orem, Ut29321
Sandy, Ut810
Phoenix, Az600
Lewes, De600
Santa Rosa, Ca330
Springfield, Mo330
Dallas, Tx000
Offices
Schedule D 1.F, the 25 largest
  • Orem, UT10 employees
  • Lewes, DE7 employees
  • Phoneix, AZ7 employees
  • Orem, UT4 employees
  • Grand Junction, CO1 employees
ADV anomalies
4 against comparable advisers; where to look, not conclusions
  • control person changedChange between filings · filing Aug 25, 2026
    ANDERSON, JASON (CHIEF COMPLIANCE OFFICER) appeared on Schedule A between the filings of 2024-01-17 and 2026-08-25
    peers: independent wealth managers, $1B to $5B (1,360)
  • RAUM up clients flatCombination · filing Mar 18, 2026
    RAUM grew 50 percent or more while private clients stayed within 5 percent: existing clients grew, a few large clients arrived, or a reporting change. RAUM $2,526,799,821 to $4,108,276,355, advisors 33 to 33, private clients 4882 to 4719, offices 5 to 5 (2025-03-31 to 2026-03-18)
    peers: independent wealth managers, $1B to $5B (1,360)
  • employee count surgeChange between filings · filing Mar 18, 2026
    employees (Item 5.A) moved from 48.0 to 95.0 (+98.0%) between the annual amendments of 2025-03-31 and 2026-03-18; the peer median change was +4.0% (1050 comparable advisers, 99.0th percentile of changes)
    peers: independent wealth managers, $1B to $5B (1,050) · 99% percentile
  • RAUM up 50 %Change between filings · filing Mar 18, 2026
    RAUM (Item 5.F) moved from $2,526,799,821 to $4,108,276,355 (+63.0%) between the annual amendments of 2025-03-31 and 2026-03-18; the peer median change was +17.0% (1297 comparable advisers, 95.0th percentile of changes)
    peers: independent wealth managers, $1B to $5B (1,297) · 95% percentile
How anomalies are measured
What changed
consecutive filings, newest first
  • HQ city · SANDY to SOUTH JORDAN
    Mar 18, 2026 to Aug 25, 2026
  • Other offices · 5 to 6
    Mar 18, 2026 to Aug 25, 2026
  • Accounts · 12,760 to 17,903
    Jul 25, 2025 to Mar 18, 2026
  • Advisory employees · 48 to 70
    Jul 25, 2025 to Mar 18, 2026
  • BD registered reps · 29 to 35
    Jul 25, 2025 to Mar 18, 2026
  • Corporate clients · 15 to 24
    Jul 25, 2025 to Mar 18, 2026
  • HNW clients · 575 to 831
    Jul 25, 2025 to Mar 18, 2026
  • Individual clients · 4,307 to 3,888
    Jul 25, 2025 to Mar 18, 2026
  • Pension plan clients · 100 to 114
    Jul 25, 2025 to Mar 18, 2026
  • Assets in custody · $392M to $485M
    Jul 25, 2025 to Mar 18, 2026
  • Employees · 48 to 95
    Jul 25, 2025 to Mar 18, 2026
  • Financial planning clients · More than 500 to 11-25
    Jul 25, 2025 to Mar 18, 2026
  • Discretionary RAUM · $2.5B to $3.8B
    Jul 25, 2025 to Mar 18, 2026
  • HNW RAUM · $1.4B to $2.1B
    Jul 25, 2025 to Mar 18, 2026
  • Individual RAUM · $871M to $1.8B
    Jul 25, 2025 to Mar 18, 2026
  • Non-discretionary RAUM · $17.2M to $286M
    Jul 25, 2025 to Mar 18, 2026
  • Pension RAUM · $242M to $215M
    Jul 25, 2025 to Mar 18, 2026
  • RAUM · $2.5B to $4.1B
    Jul 25, 2025 to Mar 18, 2026
  • Financial planning clients · More than 500 to More than 500
    Jun 6, 2025 to Jul 25, 2025
  • Accounts · 15,718 to 12,760
    Feb 25, 2025 to Mar 31, 2025
  • Advisory employees · 24 to 48
    Feb 25, 2025 to Mar 31, 2025
  • BD registered reps · 13 to 29
    Feb 25, 2025 to Mar 31, 2025
  • Charity clients · 48.0 to unset
    Feb 25, 2025 to Mar 31, 2025
  • Corporate clients · 36 to 15
    Feb 25, 2025 to Mar 31, 2025
  • HNW clients · 209 to 575
    Feb 25, 2025 to Mar 31, 2025
  • Individual clients · 13,142 to 4,307
    Feb 25, 2025 to Mar 31, 2025
  • Pension plan clients · unset to 100.0
    Feb 25, 2025 to Mar 31, 2025
  • Custody of client assets · false to true
    Feb 25, 2025 to Mar 31, 2025
  • Employees · 46 to 48
    Feb 25, 2025 to Mar 31, 2025
  • Insurance-licensed employees · 3 to 5
    Feb 25, 2025 to Mar 31, 2025
  • State-registered IARs · 24 to 33
    Feb 25, 2025 to Mar 31, 2025
  • Discretionary RAUM · $2.3B to $2.5B
    Feb 25, 2025 to Mar 31, 2025
  • HNW RAUM · $1.4B to $1.4B
    Feb 25, 2025 to Mar 31, 2025
  • Individual RAUM · $825M to $871M
    Feb 25, 2025 to Mar 31, 2025
  • Non-discretionary RAUM · $12.7M to $17.2M
    Feb 25, 2025 to Mar 31, 2025
  • Pension RAUM · unset to 242215443.0
    Feb 25, 2025 to Mar 31, 2025
  • RAUM · $2.3B to $2.5B
    Feb 25, 2025 to Mar 31, 2025
  • Accounts · 3,255 to 15,718
    Oct 18, 2024 to Feb 25, 2025
  • Charity clients · unset to 48.0
    Oct 18, 2024 to Feb 25, 2025
  • Corporate clients · unset to 36.0
    Oct 18, 2024 to Feb 25, 2025
Signals
23 dated events
  • 2 advisors left Diversify Advisory Services, LLC (South Jordan, UT) for Diversify Wealth Management, LLC on the same day
    Aug 28, 2026 · Team lift-out · derived
  • 4 advisors left Integrated Advisors Network LLC (Dallas, TX) for Diversify Wealth Management, LLC on the same day
    Aug 21, 2026 · Team lift-out · derived
  • Trevor Kuresa left Diversify Wealth Management, Llc for Highland Financial, Llc (registered 2026-06-30)
    Jun 25, 2026 · Advisor changed firm · fact
  • Diversify Wealth Management, Llc reported RAUM $4.1B, up 63% from $2.5B (2025-07-25 to 2026-03-18)
    Mar 18, 2026 · RAUM change · derived
  • Ben Brackett left Diversify Wealth Management, Llc for Exponent Wealth (registered 2026-02-17)
    Feb 10, 2026 · Advisor changed firm · fact
  • Joseph William Adair left Diversify Wealth Management, Llc for Exponent Wealth (registered 2026-02-11)
    Feb 10, 2026 · Advisor changed firm · fact
  • 2 advisors left Diversify Wealth Management, LLC (South Jordan, UT) for Exponent Wealth on the same day
    Feb 10, 2026 · Team lift-out · derived
  • Nicholas Brian Stecklein left Diversify Wealth Management, Llc for Telos Partners Llc (registered 2026-04-29)
    Jan 2, 2026 · Advisor changed firm · fact
  • Marc Russell left Diversify Wealth Management, Llc for Q3 Advisors, Llc (registered 2026-01-09)
    Jan 2, 2026 · Advisor changed firm · fact
  • Kyra Ivania Montes left Diversify Wealth Management, Llc for D.A. Davidson & Co. (registered 2025-08-12)
    Jul 10, 2025 · Advisor changed firm · fact
  • Janice Marie Powell left Diversify Wealth Management, Llc for Secure Investment Management, Llc (registered 2025-06-17)
    Mar 21, 2025 · Advisor changed firm · fact
  • 13 advisors left Diversify Advisory Services, LLC (South Jordan, UT) for Diversify Wealth Management, LLC within 10 days
    Mar 11, 2025 · Team lift-out · derived
  • Diversify Wealth Management, Llc reported RAUM $2.3B, up 399% from $458.1M (2024-10-18 to 2025-02-25)
    Feb 25, 2025 · RAUM change · derived
  • Eric Koford left Diversify Wealth Management, Llc for Merrill Lynch, Pierce, Fenner & Smith Incorporated (registered 2024-09-27)
    Oct 1, 2024 · Advisor changed firm · fact
  • Breanne Nicole Polonia left Diversify Wealth Management, Llc for Kestra Private Wealth Services, Llc (registered 2024-10-02)
    Sep 27, 2024 · Advisor changed firm · fact
  • 3 advisors left Thrivent Advisor Network, LLC (Phoenix, AZ) for Diversify Wealth Management, LLC on the same day
    Aug 15, 2024 · Team lift-out · derived
  • 3 advisors left Thrivent Advisor Network, LLC (Minneapolis, MN) for Diversify Wealth Management, LLC on the same day
    Aug 15, 2024 · Team lift-out · derived
  • Jacob Alexander Cavaleri left Diversify Wealth Management, Llc for Northcoast Asset Management Llc (registered 2024-09-27)
    Aug 14, 2024 · Advisor changed firm · fact
  • Diversify Wealth Management LLC's advisors moved to Diversify Wealth Management, LLC (Orem, UT): 18 of 23 registered, on the same day
    Jul 17, 2024 · Firm absorbed (people side) · derived
  • Caliber Wealth Management, LLC's advisors moved to Diversify Wealth Management, LLC (Orem, UT): 5 of 5 registered, on the same day
    Jul 16, 2024 · Firm absorbed (people side) · derived
  • Norman Andrew Perkins left Diversify Wealth Management, Llc for Betterment (registered 2024-04-25)
    Apr 30, 2024 · Advisor changed firm · fact
  • Diversify Wealth Management, Llc reported succeeding to the business of Another Adviser (Form ADV Item 4)
    Jan 17, 2024 · Succession (Item 4) · fact
  • Diversify Wealth Management, Llc filed its initial SEC registration (Form ADV)
    Jan 17, 2024 · First SEC registration · fact
Across DFX
shared identifiers only, never a name match
No identifier-backed link to the venture, private equity, family office or sponsor graphs.
How to reach
public business contact points only, each with its source
Business phone
801-838-9999reportedpublished by the firm, firm site, Sep 15, 2026
Website
diversify.comreportedpublic record, Form ADV, Sep 17, 2026
Principal office phone
8018389999reportedpublic record, Form ADV, Aug 25, 2026
Team page
diversify.com/advisorsreportedpublished by the firm, firm site, Sep 15, 2026
Provenance
Form ADV
SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
Advisors
IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
Class
Independent wealth managerderiveda rule over Items 5.D and 7.A
RAUM per advisor
$53.4Mderivedfirm RAUM over the IAPD count; not a book size
Loaded
Sep 14, 2026