DFX Intelligence

RIA Intelligence

Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.

SEC-registered adviser

First Heartland Consultants, Inc.

Broker-dealer affiliated wealth managerLake St. Louis, MissouriCRD 110377SEC 801-46595websiteIAPD
Latest filing Jul 13, 2026
First filing on the tape Mar 23, 2012 · 27 filings
SEC status approved since May 23, 1994
RAUM
$2.1B
reported, Item 5.F
Discretionary
90%
of RAUM
Private clients
90%
$1.9B individuals and HNW
Advisors
96
registered through the firm on IAPD
RAUM per advisor
$21.7M
derived; firm RAUM over IAPD count
Employees
96
88 advisory (5.B.1)
Offices
71
beyond the principal office
Private funds
0
reported on Schedule D
History
27 filings and snapshots on the tape
RAUM$2.1B as of Jul 13, 2026
Mar 23, 2012$645M then
HNW client RAUM$541M as of Jul 13, 2026
Mar 16, 2023$263M then
State-registered IARs (5.B.3)96 as of Jul 13, 2026
Mar 23, 20120 then
Employees (5.A)96 as of Jul 13, 2026
Mar 18, 2013110 then
Private funds: no history
RAUM +18% over the last fiscal year+12% a year over threeIARs 92 to 96offices 68 to 71
Practice profile
derived from the filing of Jul 13, 2026; every figure names its basis
Archetypes, each a printed rule
  • Broker-dealer affiliated · Item 7.A.1 (broker-dealer affiliate) and at least 50 registered representatives (Item 5.B.2), or the adviser is itself a broker-dealer (6.A.1)
  • Mass-affluent RIA · private-client share at least 50 percent, non-HNW individuals at least 60 percent of private-client RAUM
  • Planning-led practice · financial planning activity (5.G.1), at least 100 financial planning clients (5.H), and hourly, fixed or subscription compensation (5.E)
  • Retirement plan adviser · pension consulting activity (Item 5.G.6) and pension plans at least 25 percent of RAUM or at least 25 pension-plan clients
  • Wrap program sponsor · sponsors a wrap fee program (5.I) with at least $100M of wrap assets
RAUM per advisor
$21.7MderivedRAUM over IAPD advisors; not a book size
Clients per advisor
66derivedindividual and HNW clients (5.D) over advisors
Average HNW client
$1.7MderivedHNW RAUM over HNW clients
Average account
$217,060derivedRAUM over accounts (5.F.2.f)
Discretionary
90%derivedof RAUM
Institutional
9.8%derivedpensions, charities, corporations, government, insurance, banks, other advisers
Employees per advisor
1.0derivedItem 5.A over advisors
Advisors per office
1.3derived72 offices incl. principal (1.F.5)
RAUM growth, one year
+18%derivedbetween the last two annual amendments
Advisor growth, one year
+4.3%derivedItem 5.B.3 between annual amendments
Client growth, one year
-4.7%derived
Compensation
percentage of assets, hourly, fixed feesreportedItem 5.E
Advisory activities
financial planning, portfolio management for individuals, portfolio management for businesses and institutions, pension consulting, selection of other advisers, publications, educational seminarsreportedItem 5.G
Financial planning clients
5,500reportedItem 5.H
Wrap fee program
$2.1BreportedItem 5.I
Custody
$1.2B, 3,940 clientsreportedItem 9.A
Ownership
no PE, bank or public-company owner found on Schedule Aderived
Advisor book size
not public; not estimatedreported
Also answered yes on Form ADV
  • buys or sells securities as principal to or from clients (8.A.2)
  • has discretionary authority over which securities are bought or sold (8.C.1)
  • receives research or other products from a broker-dealer, soft dollars (8.E)
  • has custody of client cash or bank accounts (9.A.1.a)
  • has custody of client securities (9.A.1.b)
  • marketing includes hypothetical performance (5.L.3)
Where the RAUM sits
Form ADV Item 5.D, latest filing
  • Individuals$1.3B64%
  • High-net-worth individuals$541M26%
  • Pension and profit-sharing plans$198M9.5%
  • Corporations and businesses$9.8M0.5%
  • Charitable organizations$5.3M0.3%
Individual clients
6,041reported
HNW clients
309reported
Pension plan clients
86reported
Charitable clients
12reported
Accounts
9,610reported
Financial planning clients
5,500reported
Wrap fee programs
$206M sponsored, $0 managedreported
Custody of client assets
$1.2B for 3,940 clientsreported
Compensation
% of AUM, fixed, hourlyreported
Class basis
private_client_share=0.9 fund_share=0.0 institutional_share=0.1 related_bd=true related_bank=false bd_reps=95.0derived
Advisors registered through the firm
96 on IAPD today, longest tenure first
NameBranchHere sinceIn industryPrior firms
David Michael HoffChartered Financial ConsultantLake St. Louis, MoJan 1, 199644 y0
Jon Christopher LyonsPortage, InAug 28, 200128 y0
Brian James BolekPortage, InAug 28, 200129 y0
David Wesley PryorSan Mateo, CaSep 27, 200146 y0
Danielle Evelyn ShinnickSan Mateo, CaMar 1, 200226 y0
Dennis James SikorskiValparaiso, InAug 2, 200244 y1
Troy Lee ThompsonCertified Financial PlannerBoone, IaJan 2, 200337 y2
Bruce Roderick SnyderCarmel, InSep 22, 200325 y1
Denny Warren PurserCertified Financial PlannerGreenville, NcOct 31, 200333 y0
David John SchoenfeldtBayside, WiJul 12, 200439 y0
Dennis Jay MeyerCertified Financial PlannerIndianapolis, InAug 23, 200439 y1
Andrew Mccall NichollMaryland Heights, Mo Dec 8, 200542 y1
Carrie Elizabeth BaalmanHardin, IlSep 20, 200634 y1
Craig Timothy HeienSioux Falls, SdApr 23, 200726 y1
Dane John JohnstonWaverly, IaApr 27, 200723 y0
Troy Allen ChristensenCertified Financial PlannerClive, IaMay 8, 200734 y1
James Herrmann CrossCertified Financial PlannerClive, IaMay 8, 200734 y1
Jeanne Ann JehleLake Saint Louis, MoAug 24, 200721 y0
Jay Duane HokansonNewaygo, Mi Oct 26, 200719 y0
David Eugene BabulicValparaiso, InFeb 2, 200920 y0
Cory Drummond DenuylKalamazoo, MiNov 9, 200918 y0
Augustus William AbelPowell, OhNov 12, 200926 y1
Toni Marie SamsParkersburg, WvDec 1, 200927 y4
Paul Dana JohnsonCertified Financial Planner, Chartered Financial ConsultantLoveland, CoJan 7, 201034 y2
Zeonia Marie ChristyLake St. Louis, MoAug 10, 201026 y0
Terrance Joseph MaschingLittle Rock, ArJul 8, 201133 y3
Daniel OrellanoLittle Rock, ArJun 4, 201243 y3
Curtis Neil PorterLondonderry, NhMar 20, 201326 y2
Timothy T PorterCertified Financial PlannerLondonderry, NhMar 20, 201325 y0
Ralph Patrick MooreChartered Financial ConsultantPelham, AlOct 11, 201341 y4
Richard John FalckCertified Financial PlannerNorthfield, MnJan 7, 201435 y0
George Alfred FowlerCertified Financial Planner, Chartered Financial ConsultantGermantown, TnFeb 4, 201551 y1
Anthony Edward SikorskiValparaiso, InFeb 10, 201518 y0
Samuel M HagemannLabadie, MoFeb 13, 201517 y1
Scott M HoffCertified Financial Planner, Chartered Financial ConsultantLake Saint Louis, MoMay 28, 201526 y0
Mark Thomas ZapatkaChartered Financial ConsultantAlbuquerque, NmJun 17, 201529 y0
Jamie Leanne CoxChartered Financial ConsultantAlbuquerque, NmJun 25, 201528 y0
Nick L MorganJackson, MsSep 17, 201526 y2
Evin Ward LantzRochester, MnOct 23, 201513 y1
Scott Wayne SorensonOronoco, MnJan 4, 201619 y3
All 96 advisors at First Heartland Consultants, Inc.
Advisor movement
4 left, 7 joined in 12 months
net +3 in 12 months1 left in 90 days2 joined in 90 daysdeparture rate 4.2% of current headcount13 left over 36 months
Left, latest
Joined, latest
Teams: two or more advisors moving together within fourteen days, from one state
    Private funds
    No private fund reported.
    Owners and control persons
    Schedule A and B, latest filing
    • Marie Zeonia Christy · Chief Compliance Officercontrol
      since 10/2004 · owns less than 5%
    • Wayne Brandon Hall · Chief Information Officercontrol
      since 02/2016 · owns less than 5%
    • Michael David Hoff · Chief Executive Officer/President Officercontrol
      since 03/1993 · owns 75% or more
    • M Scott Hoff · Chief Operating Officercontrol
      since 01/2020 · owns less than 5%
    • Ann Jeanne Jehle · Chief Legal Officercontrol
      since 11/2006 · owns less than 5%
    Related persons
    Schedule D 7.A
    Office movement
    IAPD branch city; joins and departures in 12 months
    OfficeAdvisorsJoinedLeftTeams outForming
    Lake St Louis, Mo1350
    Valparaiso, In400
    Newaygo, Mi300
    Hillsborough, Nj300
    Jackson, Ms300
    Clive, Ia310
    Little Rock, Ar300
    Greenville, Nc200
    Hardin, Il200
    Westlake, Oh210
    Boerne, Tx200
    Boone, Ia210
    Carmel, In200
    Chambersburg, Pa200
    Chesterfield, Mo200
    Denver, Co200
    Lake Saint Louis, Mo200
    Londonderry, Nh200
    Portage, In200
    Powell, Oh200
    Offices
    Schedule D 1.F, the 25 largest
    • Edison, NJ3 employees
    • Hillsborough, NJ3 employees
    • Valparaiso, IN3 employees
    • Newaygo, MI3 employees
    • Spartanburg, SC3 employees
    • Chambersburg, PA2 employees
    • Albuquerque, NM2 employees
    • Memphis, TN2 employees
    • Clive, IA2 employees
    • Tuscon, AZ2 employees
    • San Mateo, CA2 employees
    • Saint Charles, MO2 employees
    • , 2 employees
    • Portage, IN2 employees
    • Little Rock, AR2 employees
    • Grandville, MI2 employees
    • Boerne, TX2 employees
    • Springfield, MO2 employees
    • , 2 employees
    • Londonderry, NH2 employees
    • Ann Arbor, MI1 employees
    • Portland, MI1 employees
    • Northfield, MN1 employees
    • Medford, OR1 employees
    • Rochester, MN1 employees
    ADV anomalies
    2 against comparable advisers; where to look, not conclusions
    • control person changedChange between filings · filing Jul 13, 2026
      CHRISTY, ZEONIA, MARIE (CHIEF COMPLIANCE OFFICER) left Schedule A between the filings of 2022-03-29 and 2026-07-13
      peers: affiliated wealth managers, $1B to $5B (56)
    • custody status changedChange between filings · filing Jul 13, 2026
      custody of client assets (Item 9.A): no on the filing of 2026-03-17, yes on the filing of 2026-07-13
      peers: affiliated wealth managers, $1B to $5B (56)
    What changed
    consecutive filings, newest first
    • Assets in custody · unset to 1152222011.0
      Mar 17, 2026 to Jul 13, 2026
    • Custody of client assets · false to true
      Mar 17, 2026 to Jul 13, 2026
    • Accounts · 9,231 to 9,610
      Feb 26, 2025 to Mar 17, 2026
    • Advisory employees · 83 to 88
      Feb 26, 2025 to Mar 17, 2026
    • BD registered reps · 91 to 95
      Feb 26, 2025 to Mar 17, 2026
    • Charity clients · 11 to 12
      Feb 26, 2025 to Mar 17, 2026
    • Corporate clients · 12 to 13
      Feb 26, 2025 to Mar 17, 2026
    • HNW clients · 215 to 309
      Feb 26, 2025 to Mar 17, 2026
    • Individual clients · 6,450 to 6,041
      Feb 26, 2025 to Mar 17, 2026
    • Pension plan clients · 83 to 86
      Feb 26, 2025 to Mar 17, 2026
    • Employees · 92 to 96
      Feb 26, 2025 to Mar 17, 2026
    • State-registered IARs · 92 to 96
      Feb 26, 2025 to Mar 17, 2026
    • Other offices · 68 to 71
      Feb 26, 2025 to Mar 17, 2026
    • Discretionary RAUM · $1.6B to $1.9B
      Feb 26, 2025 to Mar 17, 2026
    • HNW RAUM · $363M to $541M
      Feb 26, 2025 to Mar 17, 2026
    • Individual RAUM · $1.2B to $1.3B
      Feb 26, 2025 to Mar 17, 2026
    • Non-discretionary RAUM · $181M to $206M
      Feb 26, 2025 to Mar 17, 2026
    • Pension RAUM · $174M to $198M
      Feb 26, 2025 to Mar 17, 2026
    • RAUM · $1.8B to $2.1B
      Feb 26, 2025 to Mar 17, 2026
    • Wrap assets (sponsor) · $181M to $206M
      Feb 26, 2025 to Mar 17, 2026
    • Accounts · 9,407 to 9,231
      Mar 20, 2024 to Feb 26, 2025
    • Advisory employees · 95 to 83
      Mar 20, 2024 to Feb 26, 2025
    • BD registered reps · 102 to 91
      Mar 20, 2024 to Feb 26, 2025
    • Charity clients · 9 to 11
      Mar 20, 2024 to Feb 26, 2025
    • Corporate clients · 14 to 12
      Mar 20, 2024 to Feb 26, 2025
    • HNW clients · 130 to 215
      Mar 20, 2024 to Feb 26, 2025
    • Individual clients · 6,006 to 6,450
      Mar 20, 2024 to Feb 26, 2025
    • Pension plan clients · 104 to 83
      Mar 20, 2024 to Feb 26, 2025
    • Employees · 104 to 92
      Mar 20, 2024 to Feb 26, 2025
    • Financial planning clients · More than 500 to More than 500
      Mar 20, 2024 to Feb 26, 2025
    • State-registered IARs · 104 to 92
      Mar 20, 2024 to Feb 26, 2025
    • Other offices · 77 to 68
      Mar 20, 2024 to Feb 26, 2025
    • Discretionary RAUM · $1.5B to $1.6B
      Mar 20, 2024 to Feb 26, 2025
    • HNW RAUM · $229M to $363M
      Mar 20, 2024 to Feb 26, 2025
    • Individual RAUM · $1.3B to $1.2B
      Mar 20, 2024 to Feb 26, 2025
    • Non-discretionary RAUM · $214M to $181M
      Mar 20, 2024 to Feb 26, 2025
    • Pension RAUM · $201M to $174M
      Mar 20, 2024 to Feb 26, 2025
    • RAUM · $1.7B to $1.8B
      Mar 20, 2024 to Feb 26, 2025
    • Wrap assets (sponsor) · $214M to $181M
      Mar 20, 2024 to Feb 26, 2025
    • Accounts · 9,067 to 9,407
      Nov 21, 2023 to Mar 20, 2024
    Signals
    28 dated events
    • Scott Gerald Bybee left First Heartland Consultants, Inc. for Lpl Financial Llc (registered 2026-06-30)
      Jun 30, 2026 · Advisor changed firm · fact
    • Steven Cory Reedy left First Heartland Consultants, Inc. for Edward Jones (registered 2026-03-27)
      Apr 15, 2026 · Advisor changed firm · fact
    • Enrico Giovanni Cacciapuoti left First Heartland Consultants, Inc. for Kingswood Wealth Advisors, Llc (registered 2026-02-26)
      Feb 26, 2026 · Advisor changed firm · fact
    • David Scott Hermann left First Heartland Consultants, Inc. for Lpl Financial Llc (registered 2026-01-29)
      Feb 3, 2026 · Advisor changed firm · fact
    • First Heartland Consultants, Inc. reported 68 offices beyond its principal office, down from 77 (2024-03-20 to 2025-02-26)
      Feb 26, 2025 · Office count change · derived
    • Bala Subramanian left First Heartland Consultants, Inc. for Ni Advisors (registered 2025-01-30)
      Dec 5, 2024 · Advisor changed firm · fact
    • Joe Stephen Selby left First Heartland Consultants, Inc. for Lasting Mark Retirement Group Llc (registered 2024-10-31)
      Oct 31, 2024 · Advisor changed firm · fact
    • Michael Ernest Canfield left First Heartland Consultants, Inc. for Ameritas Advisory Services, Llc (registered 2024-11-08)
      Oct 31, 2024 · Advisor changed firm · fact
    • Adam Mills Higgins left First Heartland Consultants, Inc. for Lpl Financial Llc (registered 2024-10-08)
      Oct 8, 2024 · Advisor changed firm · fact
    • Ricky Mills Higgins left First Heartland Consultants, Inc. for Lpl Financial Llc (registered 2024-10-08)
      Oct 8, 2024 · Advisor changed firm · fact
    • Matthew Clary Smith left First Heartland Consultants, Inc. for Lpl Financial Llc (registered 2024-10-09)
      Oct 8, 2024 · Advisor changed firm · fact
    • 3 advisors left First Heartland Consultants, Inc. (Spartanburg, SC) for LPL Financial LLC on the same day
      Oct 8, 2024 · Team lift-out · derived
    • David M Cremerius left First Heartland Consultants, Inc. for Cambridge Investment Research Advisors, Inc. (registered 2024-08-12)
      Aug 12, 2024 · Advisor changed firm · fact
    • Robert Joseph Cremerius left First Heartland Consultants, Inc. for Cambridge Investment Research Advisors, Inc. (registered 2024-08-12)
      Aug 12, 2024 · Advisor changed firm · fact
    • 2 advisors left First Heartland Consultants, Inc. (Memphis, TN) for Cambridge Investment Research Advisors, Inc. on the same day
      Aug 12, 2024 · Team lift-out · derived
    • Richard Kenneth Keith left First Heartland Consultants, Inc. for Creative Financial Designs, Inc. (registered 2024-05-16)
      May 15, 2024 · Advisor changed firm · fact
    • Jason W Wilson left First Heartland Consultants, Inc. for Stifel, Nicolaus & Company, Incorporated (registered 2023-08-10)
      Jul 31, 2023 · Advisor changed firm · fact
    • Sharon M Consoli left First Heartland Consultants, Inc. for Rpg Family Wealth Advisory, Llc (registered 2023-09-18)
      Jan 23, 2023 · Advisor changed firm · fact
    • Ryan Emerson Bennett left First Heartland Consultants, Inc. for Rpg Family Wealth Advisory, Llc (registered 2023-09-18)
      Jan 23, 2023 · Advisor changed firm · fact
    • 2 advisors left First Heartland Consultants, Inc. (Camarillo, CA) for Rpg Family Wealth Advisory, LLC on the same day
      Jan 23, 2023 · Team lift-out · derived
    • Mark Phelan Sudderberg left First Heartland Consultants, Inc. for Hightower Advisors, Llc (registered 2022-08-26)
      Aug 22, 2022 · Advisor changed firm · fact
    • First Heartland Consultants, Inc. reported 78 offices beyond its principal office, down from 87 (2021-09-16 to 2022-03-29)
      Mar 29, 2022 · Office count change · derived
    • M Scott Hoff (Chief Operating Officer) appeared on Schedule A of First Heartland Consultants, Inc.
      Mar 29, 2022 · Control person joined · fact
    • Wayne Brandon Hall (Chief Information Officer) appeared on Schedule A of First Heartland Consultants, Inc.
      Mar 29, 2022 · Control person joined · fact
    • First Heartland Consultants, Inc. reported 87 offices beyond its principal office, up from 82 (2020-06-26 to 2021-03-29)
      Mar 29, 2021 · Office count change · derived
    • First Heartland Consultants, Inc. reported 86 offices beyond its principal office, down from 91 (2019-02-15 to 2019-03-29)
      Mar 29, 2019 · Office count change · derived
    • First Heartland Consultants, Inc. reported RAUM $1.2B, down 40% from $2.1B (2019-02-15 to 2019-03-29)
      Mar 29, 2019 · RAUM change · derived
    • First Heartland Consultants, Inc. reported RAUM $2.1B, up 64% from $1.3B (2017-03-28 to 2018-03-19)
      Mar 19, 2018 · RAUM change · derived
    Across DFX
    shared identifiers only, never a name match
    No identifier-backed link to the venture, private equity, family office or sponsor graphs.
    How to reach
    public business contact points only, each with its source
    Firm profile
    linkedin.com/company/371225reportedpublic record, Form ADV, Sep 17, 2026
    Website
    JOINFHC.COMreportedpublic record, Form ADV, Sep 17, 2026
    Principal office phone
    636-625-0900reportedpublic record, Form ADV, Jul 13, 2026
    Provenance
    Form ADV
    SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
    Advisors
    IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
    Class
    Broker-dealer affiliated wealth managerderiveda rule over Items 5.D and 7.A
    RAUM per advisor
    $21.7Mderivedfirm RAUM over the IAPD count; not a book size
    Loaded
    Sep 14, 2026