DFX Intelligence

RIA Intelligence

Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.

SEC-registered adviser

Newfront Retirement Services, Inc.

Institutional managerSan Mateo, CaliforniaCRD 167641SEC 801-80234websiteIAPD
Latest filing Sep 1, 2026
First filing on the tape Aug 14, 2014 · 41 filings
SEC status approved since Aug 27, 2014
RAUM
$1.0B
reported, Item 5.F
Discretionary
100%
of RAUM
Private clients
0.0%
$0 individuals and HNW
Advisors
22
registered through the firm on IAPD
RAUM per advisor
$47.2M
derived; firm RAUM over IAPD count
Employees
30
26 advisory (5.B.1)
Offices
23
beyond the principal office
Private funds
0
reported on Schedule D
History
41 filings and snapshots on the tape
RAUM$1.0B as of Aug 19, 2026
Mar 5, 2019$84.1M then
HNW client RAUM: no history
State-registered IARs (5.B.3)22 as of Aug 19, 2026
Mar 2, 20159 then
Employees (5.A)30 as of Aug 19, 2026
Mar 2, 20159 then
Private funds: no history
RAUM +60% over the last fiscal year+66% a year over threeIARs 19 to 22offices 21 to 23
Practice profile
derived from the filing of Sep 1, 2026; every figure names its basis
Archetypes, each a printed rule
  • Institutional asset manager · institutional share (pensions, government, insurance, corporations, charities, banks, other advisers) at least 60 percent and private-client share under 20 percent
  • Retirement plan adviser · pension consulting activity (Item 5.G.6) and pension plans at least 25 percent of RAUM or at least 25 pension-plan clients
RAUM per advisor
$47.2MderivedRAUM over IAPD advisors; not a book size
Clients per advisor
unknownderivedindividual and HNW clients (5.D) over advisors
Average HNW client
unknownderivedHNW RAUM over HNW clients
Average account
$9.8MderivedRAUM over accounts (5.F.2.f)
Discretionary
100%derivedof RAUM
Institutional
100%derivedpensions, charities, corporations, government, insurance, banks, other advisers
Employees per advisor
1.4derivedItem 5.A over advisors
Advisors per office
0.9derived24 offices incl. principal (1.F.5)
RAUM growth, one year
+60%derivedbetween the last two annual amendments
Advisor growth, one year
+11%derivedItem 5.B.3 between annual amendments
Client growth, one year
unknownderived
Compensation
percentage of assets, fixed feesreportedItem 5.E
Advisory activities
pension consultingreportedItem 5.G
Ownership
no PE, bank or public-company owner found on Schedule Aderived
Advisor book size
not public; not estimatedreported
Also answered yes on Form ADV
  • has discretionary authority over which securities are bought or sold (8.C.1)
  • receives research or other products from a broker-dealer, soft dollars (8.E)
  • marketing includes testimonials (5.L.1.c)
Where the RAUM sits
Form ADV Item 5.D, latest filing
  • Pension and profit-sharing plans$1.0B100%
Individual clients
n/areported
HNW clients
n/areported
Pension plan clients
106reported
Charitable clients
n/areported
Accounts
106reported
Financial planning clients
n/areported
Wrap fee programs
noreported
Custody of client assets
noreported
Compensation
% of AUM, fixedreported
Class basis
private_client_share=0.0 fund_share=0.0 institutional_share=1.0 related_bd=false related_bank=false bd_reps=0.0derived
Advisors registered through the firm
22 on IAPD today, longest tenure first
NameBranchHere sinceIn industryPrior firms
Christopher James CallCertified Financial PlannerSan Mateo, Ca Dec 3, 201428 y4
Christian Michael BretzOakland, Ca Dec 3, 201424 y4
Scott Bartlett MccloskeySan Mateo, Ca Dec 4, 201421 y3
Clay Dean William StaffordSan Mateo, Ca Dec 4, 201424 y4
Abiy FissehaCertified Financial PlannerSan Mateo, Ca Feb 24, 201726 y1
Sarah Anne SchwartzSan Francisco, Ca Aug 25, 201710 y0
Jeremy Roger StokerVancouver, Wa Apr 15, 201917 y0
Jacob DalySan Mateo, Ca Jul 24, 202014 y6
Ali AhmadiSan Mateo, Ca Sep 2, 202012 y0
Dean Alan BeckerSan Mateo, Ca Aug 13, 202128 y0
Lynn MccafferyEwing, Va Aug 19, 202110 y0
Curtis FugateSan Mateo, Ca Oct 8, 202111 y0
Edwin Thomas WilsonChartered Financial AnalystSan Mateo, Ca Jan 11, 202212 y0
Marcos D PastranaSan Mateo, Ca Feb 1, 202328 y0
Gregory Franklyn KaplanChartered Financial AnalystSan Mateo, Ca Mar 16, 202318 y0
Mickey SakataAlpine Meadows, Ca Aug 7, 202330 y2
Byron Samuel PogirSan Mateo, Ca May 28, 202427 y3
Justin Scott McadamsSan Mateo, Ca Jan 1, 202513 y0
Brandon BuckleySan Mateo, CaJan 16, 202510 y0
Jennifer Ann LukesRoseville, Ca May 19, 202511 y0
Ryan SevySan Francisco, Ca Feb 26, 202611 y0
Trent Bixby GreenSan Francisco, Ca Apr 8, 202610 y0
Advisor movement
1 left, 0 joined in 12 months
net -1 in 12 months0 left in 90 days0 joined in 90 daysdeparture rate 4.5% of current headcount4 left over 36 months
Joined, latest
Every departureEvery arrival
Private funds
No private fund reported.
Owners and control persons
Schedule A and B, latest filing
  • Michael Christian Bretz · Principalcontrol
    since 07/2016 · owns less than 5%
  • Lynn Joni Jennings · Chief Compliance Officercontrol
    since 02/2023 · owns less than 5%
  • Franklyn Gregory Kaplan · Presidentcontrol
    since 02/2023 · owns less than 5%
Entity owners
  • Abd Insurance And Financial Services · Managing Member, 100% Owner
    direct · owns 75% or more
Related persons
Schedule D 7.A
  • Abd Insurance And Financial Services, Inc.
    real estatey
Office movement
IAPD branch city; joins and departures in 12 months
OfficeAdvisorsJoinedLeftTeams outForming
San Mateo, Ca · principal2221
San Francisco, Ca420
Oakland, Ca300
Columbia, Sc000
Offices
Schedule D 1.F, the 25 largest
  • San Mateo, CA5 employees
  • Irvine, CA1 employees
  • New York, NY1 employees
  • Walnut Creek, CA1 employees
  • , 1 employees
ADV anomalies
1 against comparable advisers; where to look, not conclusions
  • RAUM up 50 %Change between filings · filing Feb 26, 2026
    RAUM (Item 5.F) moved from $649,333,744 to $1,038,896,040 (+60.0%) between the annual amendments of 2025-03-21 and 2026-02-26; the peer median change was +15.0% (105 comparable advisers, 94.0th percentile of changes)
    peers: institutional managers, $1B to $5B (105) · 94% percentile
How anomalies are measured
What changed
consecutive filings, newest first
  • Financial planning clients · to unset
    Aug 19, 2026 to Sep 1, 2026
  • Succession · false to unset
    Aug 19, 2026 to Sep 1, 2026
  • Advisory employees · 25 to 26
    Jun 29, 2026 to Jul 22, 2026
  • Employees · 31 to 30
    Jun 29, 2026 to Jul 22, 2026
  • Insurance-licensed employees · 0 to 1
    Jun 29, 2026 to Jul 22, 2026
  • State-registered IARs · 21 to 22
    Jun 29, 2026 to Jul 22, 2026
  • Related adviser · false to true
    Jun 29, 2026 to Jul 22, 2026
  • Other offices · 22 to 23
    Feb 26, 2026 to Jun 29, 2026
  • Accounts · 63 to 106
    Oct 21, 2025 to Feb 26, 2026
  • Advisory employees · 19 to 25
    Oct 21, 2025 to Feb 26, 2026
  • Pension plan clients · 63 to 106
    Oct 21, 2025 to Feb 26, 2026
  • Employees · 30 to 31
    Oct 21, 2025 to Feb 26, 2026
  • State-registered IARs · 19 to 21
    Oct 21, 2025 to Feb 26, 2026
  • Other offices · 20 to 22
    Oct 21, 2025 to Feb 26, 2026
  • Discretionary RAUM · $649M to $1.0B
    Oct 21, 2025 to Feb 26, 2026
  • Pension RAUM · $649M to $1.0B
    Oct 21, 2025 to Feb 26, 2026
  • RAUM · $649M to $1.0B
    Oct 21, 2025 to Feb 26, 2026
  • Other offices · 21 to 20
    Mar 21, 2025 to Oct 21, 2025
  • Accounts · 42 to 63
    Oct 18, 2024 to Mar 21, 2025
  • Advisory employees · 20 to 19
    Oct 18, 2024 to Mar 21, 2025
  • Pension plan clients · 42 to 63
    Oct 18, 2024 to Mar 21, 2025
  • Employees · 28 to 30
    Oct 18, 2024 to Mar 21, 2025
  • Financial planning clients · unset to
    Oct 18, 2024 to Mar 21, 2025
  • HQ city · SAN FRANCISCO to SAN MATEO
    Oct 18, 2024 to Mar 21, 2025
  • State-registered IARs · 20 to 19
    Oct 18, 2024 to Mar 21, 2025
  • Discretionary RAUM · $367M to $649M
    Oct 18, 2024 to Mar 21, 2025
  • Pension RAUM · $367M to $649M
    Oct 18, 2024 to Mar 21, 2025
  • RAUM · $367M to $649M
    Oct 18, 2024 to Mar 21, 2025
  • Other offices · 22 to 21
    Apr 5, 2024 to Apr 15, 2024
  • Accounts · 21 to 42
    Oct 18, 2023 to Mar 5, 2024
  • Advisory employees · 16 to 20
    Oct 18, 2023 to Mar 5, 2024
  • Pension plan clients · 21 to 42
    Oct 18, 2023 to Mar 5, 2024
  • Employees · 27 to 28
    Oct 18, 2023 to Mar 5, 2024
  • State-registered IARs · 16 to 20
    Oct 18, 2023 to Mar 5, 2024
  • Other offices · 17 to 22
    Oct 18, 2023 to Mar 5, 2024
  • Discretionary RAUM · $165M to $367M
    Oct 18, 2023 to Mar 5, 2024
  • Pension RAUM · $165M to $367M
    Oct 18, 2023 to Mar 5, 2024
  • RAUM · $165M to $367M
    Oct 18, 2023 to Mar 5, 2024
  • Accounts · 24 to 21
    Jun 12, 2023 to Sep 1, 2023
  • Pension plan clients · 24 to 21
    Jun 12, 2023 to Sep 1, 2023
Signals
14 dated events
  • Matthew Vallejo left Newfront Retirement Services, Inc. for Strategic Advisers Llc (registered 2026-08-12)
    May 1, 2026 · Advisor changed firm · fact
  • Newfront Retirement Services, Inc. reported RAUM $1.0B, up 60% from $649.3M (2025-10-21 to 2026-02-26)
    Feb 26, 2026 · RAUM change · derived
  • Michael Jon Forney left Newfront Retirement Services, Inc. for Facet (registered 2025-05-28)
    May 23, 2025 · Advisor changed firm · fact
  • Newfront Retirement Services, Inc. reported RAUM $649.3M, up 77% from $366.8M (2024-10-18 to 2025-03-21)
    Mar 21, 2025 · RAUM change · derived
  • Khirstine Lumban Lesser left Newfront Retirement Services, Inc. for Mma Securities Llc (registered 2025-05-08)
    Sep 16, 2024 · Advisor changed firm · fact
  • Zachary Alexander Nelson left Newfront Retirement Services, Inc. for Global Retirement Partners Llc (registered 2024-04-22)
    Apr 15, 2024 · Advisor changed firm · fact
  • Newfront Retirement Services, Inc. reported 22 offices beyond its principal office, up from 17 (2023-10-18 to 2024-03-05)
    Mar 5, 2024 · Office count change · derived
  • Newfront Retirement Services, Inc. reported RAUM $366.8M, up 122% from $165.2M (2023-10-18 to 2024-03-05)
    Mar 5, 2024 · RAUM change · derived
  • Franklyn Gregory Kaplan (President) appeared on Schedule A of Newfront Retirement Services, Inc.
    Feb 27, 2023 · Control person joined · fact
  • Lynn Joni Jennings (Chief Compliance Officer) appeared on Schedule A of Newfront Retirement Services, Inc.
    Feb 27, 2023 · Control person joined · fact
  • James Christopher Call (Principal, Executive Representative) no longer on Schedule A of Newfront Retirement Services, Inc. (listed 2022-10-21, absent 2023-02-27)
    Feb 27, 2023 · Control person left · inference
  • Richard Sidney Schainker left Newfront Retirement Services, Inc. for Kestra Advisory Services, Llc (registered 2022-12-15)
    Aug 18, 2022 · Advisor changed firm · fact
  • Newfront Retirement Services, Inc. reported 16 offices beyond its principal office, up from 1 (2022-01-04 to 2022-03-24)
    Mar 24, 2022 · Office count change · derived
  • Abd Retirement Services, Inc. filed its initial SEC registration (Form ADV)
    Aug 14, 2014 · First SEC registration · fact
Across DFX
shared identifiers only, never a name match
No identifier-backed link to the venture, private equity, family office or sponsor graphs.
How to reach
public business contact points only, each with its source
Firm profile
linkedin.com/company/newfrontreportedpublic record, Form ADV, Sep 17, 2026
Website
newfront.com/total-rewards/retirement-servicesreportedpublic record, Form ADV, Sep 17, 2026
Principal office phone
415-754-3635reportedpublic record, Form ADV, Sep 1, 2026
Provenance
Form ADV
SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
Advisors
IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
Class
Institutional managerderiveda rule over Items 5.D and 7.A
RAUM per advisor
$47.2Mderivedfirm RAUM over the IAPD count; not a book size
Loaded
Sep 14, 2026