DFX Intelligence

RIA Intelligence

Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.

SEC-registered adviser

Pure Financial Advisors, LLC

Independent wealth managerSan Diego, CaliforniaCRD 144316SEC 801-70137websiteIAPD
Latest filing Sep 11, 2026
First filing on the tape Nov 23, 2011 · 62 filings
SEC status approved since May 1, 2009
RAUM
$11B
reported, Item 5.F
Discretionary
98%
of RAUM
Private clients
100%
$11B individuals and HNW
Advisors
90
registered through the firm on IAPD
RAUM per advisor
$123M
derived; firm RAUM over IAPD count
Employees
204
76 advisory (5.B.1)
Offices
13
beyond the principal office
Private funds
0
reported on Schedule D
History
62 filings and snapshots on the tape
RAUM$11B as of Aug 31, 2026
Jan 25, 2012$436M then
HNW client RAUM$9.3B as of Aug 31, 2026
Mar 30, 2018$1.5B then
State-registered IARs (5.B.3)76 as of Aug 31, 2026
Mar 27, 201313 then
Employees (5.A)204 as of Aug 31, 2026
Mar 27, 201329 then
Private funds: no history
RAUM +38% over the last fiscal year+34% a year over threeIARs 64 to 76offices 11 to 13
Practice profile
derived from the filing of Sep 11, 2026; every figure names its basis
Archetypes, each a printed rule
  • HNW wealth manager · private-client share of RAUM at least 50 percent and HNW share of private-client RAUM 50 to 90 percent
  • Multi-office growth platform · an independent wealth manager (not a wirehouse, national broker-dealer RIA or broker-dealer affiliated firm) with at least five offices, at least 50 advisors, and RAUM up at least 20 percent over the last annual amendment
  • Planning-led practice · financial planning activity (5.G.1), at least 100 financial planning clients (5.H), and hourly, fixed or subscription compensation (5.E)
RAUM per advisor
$123MderivedRAUM over IAPD advisors; not a book size
Clients per advisor
83derivedindividual and HNW clients (5.D) over advisors
Average HNW client
$2.6MderivedHNW RAUM over HNW clients
Average account
$1.5MderivedRAUM over accounts (5.F.2.f)
Discretionary
98%derivedof RAUM
Institutional
0.1%derivedpensions, charities, corporations, government, insurance, banks, other advisers
Employees per advisor
2.3derivedItem 5.A over advisors
Advisors per office
6.4derived14 offices incl. principal (1.F.5)
RAUM growth, one year
+38%derivedbetween the last two annual amendments
Advisor growth, one year
+19%derivedItem 5.B.3 between annual amendments
Client growth, one year
+20%derived
Compensation
percentage of assets, fixed feesreportedItem 5.E
Advisory activities
financial planning, portfolio management for individuals, pension consulting, selection of other advisers, educational seminarsreportedItem 5.G
Financial planning clients
7,000reportedItem 5.H
Custody
$1.9B, 5,253 clientsreportedItem 9.A
Ownership
controlled by a public reporting companyderived
Firms absorbed, 24 months
2derivedhalf or more of a firm's advisors moved here within 14 days
Advisor book size
not public; not estimatedreported
Also answered yes on Form ADV
  • buys or sells securities as principal to or from clients (8.A.2)
  • has discretionary authority over which securities are bought or sold (8.C.1)
  • receives research or other products from a broker-dealer, soft dollars (8.E)
  • has custody of client cash or bank accounts (9.A.1.a)
  • an independent public accountant performs a surprise examination (9.C.1)
  • controlled by a public reporting company (10.A)
Where the RAUM sits
Form ADV Item 5.D, latest filing
  • High-net-worth individuals$9.3B84%
  • Individuals$1.8B16%
  • Pension and profit-sharing plans$9.4M0.1%
  • Charitable organizations$1.3M0.0%
Individual clients
3,936reported
HNW clients
3,567reported
Pension plan clients
4reported
Charitable clients
2reported
Accounts
7,509reported
Financial planning clients
7,000reported
Wrap fee programs
noreported
Custody of client assets
$1.9B for 5,253 clientsreported
Compensation
% of AUM, fixedreported
Class basis
private_client_share=1.0 fund_share=0.0 institutional_share=0.0 related_bd= related_bank= bd_reps=0.0derived
Advisors registered through the firm
90 on IAPD today, longest tenure first
NameBranchHere sinceIn industryPrior firms
Matthew C BalderstonCertified Financial PlannerSan Diego, CaNov 2, 200719 y1
Joseph Dennis AndersonCertified Financial PlannerSan Diego, CaJan 7, 200827 y2
Benjamin LittmanCertified Financial PlannerSan Diego, CaJan 15, 200819 y0
John Lee DuganCertified Financial PlannerSan Diego, CaFeb 25, 200822 y1
Karen Lisa BaszakCertified Financial PlannerSan Diego, CaMar 23, 200926 y3
Matthew James HorsleyCertified Financial PlannerSan Diego, CaAug 11, 200933 y2
Michael Peter PashCertified Financial PlannerIrvine, CaJul 9, 201030 y1
Brian Kennedy SauterCertified Financial PlannerSan Diego, CaJan 12, 201118 y1
Nathaniel Theodore RitchisonCertified Financial PlannerSan Diego, CaMar 8, 201123 y2
Peter Jonathan KellerCertified Financial PlannerSan Diego, CaFeb 16, 201232 y4
Thomas Kendall VanceCertified Financial PlannerIrvine, CaSep 24, 201232 y5
Robert James MccullockCertified Financial PlannerSan Diego, CaSep 13, 201328 y4
David Michael CookCertified Financial PlannerSan Diego, CaDec 22, 201425 y6
Allison Jo AlleyCertified Financial PlannerSan Diego, CaFeb 12, 201522 y5
Jacob Aaron GreenbergCertified Financial Planner, Chartered Financial ConsultantSan Diego, Ca Jun 10, 201515 y2
Nathan Cody NicholasChartered Financial AnalystSan Diego, CaNov 16, 201517 y0
Bryan Benjamin RossCertified Financial PlannerSan Diego, Ca May 4, 201711 y0
Brian Keith PerryCertified Financial Planner, Chartered Financial AnalystGreenwood Village, Co Aug 1, 201715 y3
Amy Lynn MooreCertified Financial PlannerSan Diego, CaFeb 23, 201812 y3
Kyle Colton StaceyCertified Financial PlannerSan Diego, CaFeb 27, 201810 y0
Robert Greene CanavanCertified Financial PlannerSan Diego, CaMar 15, 201828 y1
Richard Anthony Avilez AlexanderCertified Financial PlannerBrea, Ca Mar 19, 201816 y3
Peter F StokesCertified Financial PlannerSan Diego, Ca Nov 21, 201830 y1
Gary Scott HubandCertified Financial PlannerSan Diego, Ca Mar 8, 201917 y5
Kendle Francom SmithCertified Financial PlannerSan Diego, CaFeb 11, 202013 y2
Dean William HeimbachCertified Financial PlannerSan Diego, Ca Feb 11, 202033 y4
Annie Ju-Yin ChenCertified Financial PlannerSan Diego, Ca Feb 18, 202014 y2
Brian Jay WolffCertified Financial PlannerSan Diego, CaApr 13, 202013 y1
Phillip T ChinothaiCertified Financial PlannerSan Diego, CaOct 26, 202013 y0
Joseph Daniel SchweigerCertified Financial PlannerSan Diego, CaJan 8, 202114 y1
Michael Thomas ChipperfieldCertified Financial PlannerSan Diego, CaFeb 8, 202111 y1
Jeffrey Douglas BrechtCertified Financial PlannerSan Diego, Ca Jun 18, 202114 y5
William Anthony HodappCertified Financial PlannerSan Diego, CaAug 4, 202128 y4
Dominic Jon KnaufSt. Louis Park, Mn Sep 27, 202114 y2
Joseph James SanchezCertified Financial PlannerSan Diego, Ca Sep 28, 202112 y2
Johnson George AndrewsCertified Financial PlannerIrvine, Ca Dec 13, 202125 y6
Valerie Marie KampeChartered Financial AnalystMercer Island, Wa Jan 10, 202230 y1
Rachel Brooke FussCertified Financial PlannerSan Diego, Ca Jan 11, 202214 y2
Ryan Arthur MiillerCertified Financial PlannerSan Diego, CaJan 12, 202227 y3
Daniel James GoldsteinCertified Financial PlannerSan Diego, Ca Mar 4, 202215 y3
All 90 advisors at Pure Financial Advisors, LLC
Advisor movement
1 left, 8 joined in 12 months
net +7 in 12 months0 left in 90 days4 joined in 90 daysdeparture rate 1.1% of current headcount3 left over 36 months
Left, latest
Joined, latest
Teams: two or more advisors moving together within fourteen days, from one state
    Private funds
    No private fund reported.
    Owners and control persons
    Schedule A and B, latest filing
    • Dennis Joseph Anderson · Ceocontrol
      since 11/2012 · owns less than 5%
    • Timothy Jason Carver · Cfo & Managing Partnercontrol
      since 06/2023 · owns less than 5%
    • Robert Alan Clopine · Executive Chairmancontrol
      since 06/2023 · owns less than 5%
    • Henri Eugene Elias Jr · Presidentcontrol
      since 08/2026 · owns less than 5%
    • Syed Abbas Hasan · Coocontrol
      since 10/2022 · owns less than 5%
    • Luv Danielle Martin · Ccocontrol
      since 05/2014 · owns less than 5%
    • Keith Brian Perry · Executive Vice President & Ciocontrol
      since 07/2019 · owns less than 5%
    Entity owners
    • Pfa Acquisition 1, LLC · Member
      direct · owns 75% or more
    • Canada Pension Plan Investment Board · Shareholder
      indirect · owns 75% or more of Cpp Investment Board (Usre V) Inc.
    • Cpp Investment Board (Usre V) Inc. · Limited Partner
      indirect · owns 25% to 50% of Lee Equity Partners Fund III(A), L.P.
    • Lee Equity Partners Fund III(A), L.P. · Member
      indirect · owns 75% or more of Lep Pfa Holdings 2, LLC
    • Lee Equity Partners III Gp, LLC · General Partner
      indirect · owns F of Lee Equity Partners Fund III(A), L.P.
    • Lep Pfa Holdings 2, LLC · Member
      indirect · owns 25% to 50% of Pfa Holdings, LLC
    • Pfa Holdings, LLC · Member
      indirect · owns 75% or more of Pfa Intermediate Holdings, LLC
    • Pfa Intermediate Holdings, LLC · Member
      indirect · owns 75% or more of Pfa Acquisition 1, LLC
    Related persons
    Schedule D 7.A
    No related person reported.
    Office movement
    IAPD branch city; joins and departures in 12 months
    OfficeAdvisorsJoinedLeftTeams outForming
    San Diego, Ca · principal8180
    Brea, Ca920
    Irvine, Ca810
    Wheaton, Il700
    Redmond, Wa510
    Woodland Hills, Ca410
    Mercer Island, Wa411
    Greenwood Village, Co400
    Northbrook, Il300
    Lehi, Ut200
    Davis, Ca210
    Offices
    Schedule D 1.F, the 25 largest
    • Irvine, CA7 employees
    • Brea, CA7 employees
    • Greenwood Village, CO3 employees
    • Mercer Island, WA3 employees
    • Northbrook, IL3 employees
    • Woodland Hills, CA3 employees
    • Davis, CA3 employees
    • Lehi, UT2 employees
    ADV anomalies
    3 against comparable advisers; where to look, not conclusions
    • control person changedChange between filings · filing Sep 11, 2026
      ELIAS JR, EUGENE, HENRI (PRESIDENT) appeared on Schedule A between the filings of 2023-06-27 and 2026-09-11
      peers: independent wealth managers, $5B to $20B (289)
    • control person changedChange between filings · filing Sep 11, 2026
      HASAN, ABBAS, SYED (COO) left Schedule A between the filings of 2023-06-27 and 2026-09-11
      peers: independent wealth managers, $5B to $20B (289)
    • account count collapseChange between filings · filing Feb 26, 2026
      accounts (Item 5.F.2.f) moved from 22,199.0 to 7,509.0 (-66.0%) between the annual amendments of 2025-04-23 and 2026-02-26; the peer median change was +8.0% (253 comparable advisers, 1.0th percentile of changes)
      peers: independent wealth managers, $5B to $20B (253) · 1.2% percentile
    What changed
    consecutive filings, newest first
    • Financial planning clients · More than 500 to More than 500
      Aug 31, 2026 to Sep 11, 2026
    • Related adviser · false to unset
      Aug 31, 2026 to Sep 11, 2026
    • Related bank · false to unset
      Aug 31, 2026 to Sep 11, 2026
    • Related broker-dealer · false to unset
      Aug 31, 2026 to Sep 11, 2026
    • Related insurance company · false to unset
      Aug 31, 2026 to Sep 11, 2026
    • Succession · false to unset
      Aug 31, 2026 to Sep 11, 2026
    • Other offices · 12 to 13
      Feb 26, 2026 to Aug 31, 2026
    • Accounts · 22,199 to 7,509
      Sep 30, 2025 to Feb 26, 2026
    • Advisory employees · 64 to 76
      Sep 30, 2025 to Feb 26, 2026
    • HNW clients · 3,060 to 3,567
      Sep 30, 2025 to Feb 26, 2026
    • Individual clients · 3,193 to 3,936
      Sep 30, 2025 to Feb 26, 2026
    • Assets in custody · $1.5B to $1.9B
      Sep 30, 2025 to Feb 26, 2026
    • Employees · 171 to 204
      Sep 30, 2025 to Feb 26, 2026
    • State-registered IARs · 64 to 76
      Sep 30, 2025 to Feb 26, 2026
    • Discretionary RAUM · $7.9B to $11B
      Sep 30, 2025 to Feb 26, 2026
    • HNW RAUM · $6.5B to $9.3B
      Sep 30, 2025 to Feb 26, 2026
    • Individual RAUM · $1.5B to $1.8B
      Sep 30, 2025 to Feb 26, 2026
    • Non-discretionary RAUM · $156M to $203M
      Sep 30, 2025 to Feb 26, 2026
    • Pension RAUM · $23.0M to $9.4M
      Sep 30, 2025 to Feb 26, 2026
    • RAUM · $8.0B to $11B
      Sep 30, 2025 to Feb 26, 2026
    • Financial planning clients · More than 500 to More than 500
      May 16, 2025 to Jul 21, 2025
    • Other offices · 11 to 12
      May 16, 2025 to Jul 21, 2025
    • Accounts · 17,762 to 22,199
      Jan 24, 2025 to Apr 23, 2025
    • Advisory employees · 56 to 64
      Jan 24, 2025 to Apr 23, 2025
    • HNW clients · 2,397 to 3,060
      Jan 24, 2025 to Apr 23, 2025
    • Individual clients · 2,572 to 3,193
      Jan 24, 2025 to Apr 23, 2025
    • Assets in custody · $2.1B to $1.5B
      Jan 24, 2025 to Apr 23, 2025
    • Employees · 139 to 171
      Jan 24, 2025 to Apr 23, 2025
    • State-registered IARs · 56 to 64
      Jan 24, 2025 to Apr 23, 2025
    • Other offices · 9 to 11
      Jan 24, 2025 to Apr 23, 2025
    • Discretionary RAUM · $6.2B to $7.9B
      Jan 24, 2025 to Apr 23, 2025
    • HNW RAUM · $5.1B to $6.5B
      Jan 24, 2025 to Apr 23, 2025
    • Individual RAUM · $1.2B to $1.5B
      Jan 24, 2025 to Apr 23, 2025
    • Non-discretionary RAUM · $98.1M to $156M
      Jan 24, 2025 to Apr 23, 2025
    • Pension RAUM · $22.1M to $23.0M
      Jan 24, 2025 to Apr 23, 2025
    • RAUM · $6.3B to $8.0B
      Jan 24, 2025 to Apr 23, 2025
    • Other offices · 8 to 9
      Nov 18, 2024 to Jan 24, 2025
    • Other offices · 7 to 8
      Mar 27, 2024 to Nov 18, 2024
    • Accounts · 14,757 to 17,762
      Jan 2, 2024 to Mar 27, 2024
    • Advisory employees · 46 to 56
      Jan 2, 2024 to Mar 27, 2024
    Signals
    19 dated events
    • Pure Financial Advisors, Llc reported RAUM $11.1B, up 38% from $8.0B (2025-09-30 to 2026-02-26)
      Feb 26, 2026 · RAUM change · derived
    • 2 advisors left Fairhaven Wealth Management, LLC (Wheaton, IL) for Pure Financial Advisors, LLC on the same day
      Oct 31, 2025 · Team lift-out · derived
    • Matthew Thomas Gray left Pure Financial Advisors, Llc for Nectarine (registered 2026-01-30)
      Oct 8, 2025 · Advisor changed firm · fact
    • Fairhaven Wealth Management, LLC's advisors moved to Pure Financial Advisors, LLC (Wheaton, IL): 5 of 7 registered, on the same day
      Jul 7, 2025 · Firm absorbed (people side) · derived
    • Pure Financial Advisors, Llc reported RAUM $8.0B, up 27% from $6.3B (2025-01-24 to 2025-04-23)
      Apr 23, 2025 · RAUM change · derived
    • Personal Investment Management Inc's advisors moved to Pure Financial Advisors, LLC (Redmond, WA): 4 of 4 registered, on the same day
      Apr 11, 2025 · Firm absorbed (people side) · derived
    • 2 advisors left The Professional Financial Company LLC (Orem, UT) for Pure Financial Advisors, LLC on the same day
      Dec 12, 2024 · Team lift-out · derived
    • Leigh Nicole Beaman left Pure Financial Advisors, Llc for Wheels Up Wealth, Inc. (registered 2024-11-11)
      Oct 27, 2024 · Advisor changed firm · fact
    • Deshon Patrick Robinson left Pure Financial Advisors, Llc for Wealthspire Retirement Advisory (registered 2025-05-29)
      Sep 25, 2024 · Advisor changed firm · fact
    • Pure Financial Advisors, Llc reported RAUM $6.3B, up 37% from $4.6B (2024-01-02 to 2024-03-27)
      Mar 27, 2024 · RAUM change · derived
    • Pure Financial Advisors, Llc reported 56 state-registered advisory representatives, up from 46 (2024-01-02 to 2024-03-27)
      Mar 27, 2024 · Advisor headcount change · derived
    • Timothy Jason Carver (Cfo & Managing Partner) appeared on Schedule A of Pure Financial Advisors, Llc
      Jun 27, 2023 · Control person joined · fact
    • Abbas Hasan (Coo) appeared on Schedule A of Pure Financial Advisors, Llc
      Nov 16, 2022 · Control person joined · fact
    • Martin Paul Miller (Coo) no longer on Schedule A of Pure Financial Advisors, Llc (listed 2022-04-27, absent 2022-07-22)
      Jul 22, 2022 · Control person left · inference
    • Martin Paul Miller (Coo) appeared on Schedule A of Pure Financial Advisors, Llc
      Jan 11, 2022 · Control person joined · fact
    • Pure Financial Advisors, Inc. reported succeeding to the business of Another Adviser (Form ADV Item 4)
      Jan 5, 2022 · Succession (Item 4) · fact
    • Lee Michael Fenison (Chairman Of The Board) no longer on Schedule A of Pure Financial Advisors, Llc (listed 2021-03-30, absent 2022-01-05)
      Jan 5, 2022 · Control person left · inference
    • Keith Brian Perry (Executive Vice President) appeared on Schedule A of Pure Financial Advisors, Llc
      Jan 5, 2022 · Control person joined · fact
    • Pure Financial Advisors, Llc reported RAUM $3.3B, up 45% from $2.3B (2020-06-29 to 2021-03-30)
      Mar 30, 2021 · RAUM change · derived
    Across DFX
    shared identifiers only, never a name match
    No identifier-backed link to the venture, private equity, family office or sponsor graphs.
    How to reach
    public business contact points only, each with its source
    Business phone
    866-876-7873reportedpublished by the firm, firm site, Sep 16, 2026
    Firm profile
    linkedin.com/company/pure-financial-advisorsreportedpublic record, Form ADV, Sep 17, 2026
    Website
    partnerwithpure.comreportedpublic record, Form ADV, Sep 17, 2026
    Principal office phone
    866-876-7873reportedpublic record, Form ADV, Sep 11, 2026
    Provenance
    Form ADV
    SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
    Advisors
    IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
    Class
    Independent wealth managerderiveda rule over Items 5.D and 7.A
    RAUM per advisor
    $123Mderivedfirm RAUM over the IAPD count; not a book size
    Loaded
    Sep 14, 2026