DFX Intelligence

RIA Intelligence

Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.

SEC-registered adviser

Intrua Financial

Independent wealth managerHouston, TexasCRD 281554SEC 801-106767websiteIAPD
Legal name Intrua Financial LLC
Latest filing Jul 29, 2026
First filing on the tape Oct 2, 2015 · 53 filings
SEC status approved since Oct 23, 2015
RAUM
$1.7B
reported, Item 5.F
Discretionary
78%
of RAUM
Private clients
97%
$1.7B individuals and HNW
Advisors
36
registered through the firm on IAPD
RAUM per advisor
$48.5M
derived; firm RAUM over IAPD count
Employees
53
38 advisory (5.B.1)
Offices
26
beyond the principal office
Private funds
0
reported on Schedule D
History
53 filings and snapshots on the tape
RAUM$1.7B as of Jul 29, 2026
Jan 28, 2016$106M then
HNW client RAUM$942M as of Jul 29, 2026
Mar 20, 2018$245M then
State-registered IARs (5.B.3)16 as of Jul 29, 2026
Jan 28, 201611 then
Employees (5.A)53 as of Jul 29, 2026
Jan 28, 201611 then
Private funds: no history
RAUM +44% over the last fiscal year+19% a year over threeIARs 41 to 16offices 7 to 26
Practice profile
derived from the filing of Jul 29, 2026; every figure names its basis
Archetypes, each a printed rule
  • HNW wealth manager · private-client share of RAUM at least 50 percent and HNW share of private-client RAUM 50 to 90 percent
  • Wrap program sponsor · sponsors a wrap fee program (5.I) with at least $100M of wrap assets
RAUM per advisor
$48.5MderivedRAUM over IAPD advisors; not a book size
Clients per advisor
93derivedindividual and HNW clients (5.D) over advisors
Average HNW client
$2.3MderivedHNW RAUM over HNW clients
Average account
$240,238derivedRAUM over accounts (5.F.2.f)
Discretionary
78%derivedof RAUM
Institutional
1.4%derivedpensions, charities, corporations, government, insurance, banks, other advisers
Employees per advisor
1.5derivedItem 5.A over advisors
Advisors per office
1.3derived27 offices incl. principal (1.F.5)
RAUM growth, one year
+44%derivedbetween the last two annual amendments
Advisor growth, one year
-61%derivedItem 5.B.3 between annual amendments
Client growth, one year
+5.4%derived
Compensation
percentage of assets, hourly, fixed feesreportedItem 5.E
Advisory activities
financial planning, portfolio management for individuals, pension consulting, selection of other advisersreportedItem 5.G
Wrap fee program
$869MreportedItem 5.I
Custody
$1.4B, 5,351 clientsreportedItem 9.A
Ownership
no PE, bank or public-company owner found on Schedule Aderived
Advisor book size
not public; not estimatedreported
Also answered yes on Form ADV
  • is an insurance broker or agent (6.A.6)
  • buys or sells securities as principal to or from clients (8.A.2)
  • has discretionary authority over which securities are bought or sold (8.C.1)
  • receives research or other products from a broker-dealer, soft dollars (8.E)
  • compensates persons for client referrals (8.G.1)
  • has custody of client cash or bank accounts (9.A.1.a)
  • has custody of client securities (9.A.1.b)
  • a related person has custody of client cash (9.B.1.a)
  • a related person has custody of client securities (9.B.1.b)
  • marketing includes hypothetical performance (5.L.3)
Where the RAUM sits
Form ADV Item 5.D, latest filing
  • High-net-worth individuals$942M54%
  • Individuals$758M43%
  • Corporations and businesses$23.1M1.3%
  • Charitable organizations$19.4M1.1%
  • Pension and profit-sharing plans$5.0M0.3%
Individual clients
2,937reported
HNW clients
410reported
Pension plan clients
2reported
Charitable clients
10reported
Accounts
7,272reported
Financial planning clients
11-25reported
Wrap fee programs
$0 sponsored, $29.0M managedreported
Custody of client assets
$1.4B for 5,351 clientsreported
Compensation
% of AUM, fixed, hourlyreported
Class basis
private_client_share=0.97 fund_share=0.0 institutional_share=0.01 related_bd=true related_bank=false bd_reps=37.0derived
Advisors registered through the firm
36 on IAPD today, longest tenure first
NameBranchHere sinceIn industryPrior firms
Courtney Crawford GarnerHouston, TxOct 28, 201512 y0
Alan Matthew HawkinsHouston, Tx Oct 28, 201526 y1
Ronald Allen SauvageauCertified Financial PlannerHouston, TxOct 30, 201525 y2
Dane Eric ByersHouston, TxFeb 12, 201627 y3
Dean Andrew WolpertFayetteville, Tx Feb 12, 201642 y1
Robert Andrew BradfordCertified Financial PlannerBellaire, Tx Feb 18, 201623 y3
Mark Blue MageeHouston, Tx Mar 30, 201623 y2
Edward Paul GiacoBroadview Heights, OhFeb 14, 201841 y3
David Joseph PtacekStrongsville, Oh Feb 14, 201828 y5
Jessi Mae AyrerHouston, TxAug 10, 201811 y0
Ana Maria SalasCertified Financial PlannerHouston, TxJan 5, 202122 y2
Chris SmithDallas, Tx Jan 6, 202118 y2
Randall Carroll GillespieHouston, Tx Jan 9, 202139 y2
Bradley S DoyleHouston, Tx Mar 26, 202117 y3
Brandon Kyle WoodardHouston, Tx Sep 21, 202133 y3
Ernest Kelly YoungShreveport, La Nov 12, 202130 y2
Hunter Steven HartHouston, Tx Nov 15, 202121 y3
Bradley R McenteeHouston, Tx Nov 15, 202116 y2
Julie Lynn BoswellHouston, Tx Nov 15, 202118 y2
Ryan Chandler EdwardsCertified Financial PlannerWatchung, Nj Nov 18, 202116 y2
My Kim TonHouston, Tx Jun 16, 202216 y1
Arthur Robert DelucaFulton, Md Apr 19, 202322 y3
Shawn Edward ThomasBrookfield, Wi Nov 13, 202334 y4
Darren Joel LiberskiHouston, Tx Nov 13, 202327 y6
Mitchell Alan WoodMinneapolis, Mn Nov 20, 202316 y4
Shannon Ferrell SmithBrookfield, Wi Nov 28, 202320 y5
Charles Harvey KuhtzCertified Financial PlannerPembine, Wi Nov 28, 202341 y2
Kurt Richard RozmanBrookfield, Wi Nov 28, 202333 y2
Eric J KulwickiCertified Financial Planner, Chartered Financial AnalystBrookfield, Wi Feb 27, 202418 y2
Amy L BuchheitHouston, Tx Apr 18, 202412 y1
Joshua Michael Te StroeteBrookfield, Wi Feb 28, 202516 y1
James Bullett ManaleCertified Financial PlannerHouston, Tx Apr 16, 202510 y0
Lindsey BoettigheimerHouston, TxMay 15, 202512 y2
Nathan Donald BaumannBrookfield, Wi Jun 18, 202511 y0
Joshua Anthony EdwardsFulton, Md Jul 31, 202512 y1
Thomas Scott RamsettVenice, Fl Oct 16, 202528 y3
Advisor movement
5 left, 4 joined in 12 months
net -1 in 12 months3 left in 90 days3 joined in 90 daysdeparture rate 14% of current headcount18 left over 36 months
Left, latest
Joined, latest
Teams: two or more advisors moving together within fourteen days, from one state
Private funds
No private fund reported.
Owners and control persons
Schedule A and B, latest filing
  • Mae Jessi Ayrer · Director Of Operationscontrol
    since 09/2025 · owns less than 5%
  • Lindsey Boettigheimer · Chief Compliance Officercontrol
    since 03/2025 · owns less than 5%
  • L Amy Buchheit · Vice Presidentcontrol
    since 04/2024 · owns less than 5%
  • Crawford Courtney Garner · Branch Managercontrol
    since 08/2023 · owns less than 5%
  • Alan Mitchell Wood · President & Chief Compliance Officercontrol
    since 12/2023 · owns less than 5%
  • Douglas Paul Larson · Shareholdercontrol
    since 11/2020 · owns 75% or more of Larson Financial Holdings, LLC
Entity owners
  • Larson Financial Holdings, LLC · Owner
    direct · owns 75% or more
Related persons
Schedule D 7.A
Advisers that list Intrua Financial as a related person
Office movement
IAPD branch city; joins and departures in 12 months
OfficeAdvisorsJoinedLeftTeams outForming
Houston, Tx · principal3414
Brookfield, Wi911
Shreveport, La500
Amarillo, Tx200
Fulton, Md200
Dallas, Tx200
Willoughby Hills, Oh001
Sugar Land, Tx000
Santa Rosa, Ca000
Plymouth, Mn000
Offices
Schedule D 1.F, the 25 largest
  • Brookfield, WI13 employees
  • Shreveport, LA5 employees
  • Plymouth, MN4 employees
  • Austin, TX4 employees
  • Dallas, TX2 employees
  • Amarillo, TX2 employees
  • Wichita Falls, TX1 employees
  • Fort Worth, TX1 employees
  • Fulton, MD1 employees
  • Santa Rosa, CA1 employees
ADV anomalies
10 against comparable advisers; where to look, not conclusions
  • control person changedChange between filings · filing Jul 29, 2026
    GARNER, COURTNEY, CRAWFORD (BRANCH MANAGER) left Schedule A between the filings of 2023-08-25 and 2026-07-29
    peers: independent wealth managers, $1B to $5B (1,360)
  • control person changedChange between filings · filing Jul 29, 2026
    BUCHHEIT, AMY, L (VICE PRESIDENT) appeared on Schedule A between the filings of 2023-08-25 and 2026-07-29
    peers: independent wealth managers, $1B to $5B (1,360)
  • control person changedChange between filings · filing Jul 29, 2026
    Boettigheimer, Lindsey (CHIEF COMPLIANCE OFFICER) appeared on Schedule A between the filings of 2023-08-25 and 2026-07-29
    peers: independent wealth managers, $1B to $5B (1,360)
  • control person changedChange between filings · filing Jul 29, 2026
    Ayrer, Jessi, Mae (DIRECTOR OF OPERATIONS) appeared on Schedule A between the filings of 2023-08-25 and 2026-07-29
    peers: independent wealth managers, $1B to $5B (1,360)
  • control person changedChange between filings · filing Jul 29, 2026
    LARSON, PAUL, DOUGLAS (SHAREHOLDER) left Schedule A between the filings of 2023-08-25 and 2026-07-29
    peers: independent wealth managers, $1B to $5B (1,360)
  • control person changedChange between filings · filing Jul 29, 2026
    WOOD, MITCHELL, ALAN (PRESIDENT & CHIEF COMPLIANCE OFFICER) left Schedule A between the filings of 2023-08-25 and 2026-07-29
    peers: independent wealth managers, $1B to $5B (1,360)
  • RAUM up 25 %Change between filings · filing Mar 31, 2026
    RAUM (Item 5.F) moved from $1,212,765,982 to $1,747,007,902 (+44.0%) between the annual amendments of 2025-03-31 and 2026-03-31; the peer median change was +17.0% (1297 comparable advisers, 91.0th percentile of changes)
    peers: independent wealth managers, $1B to $5B (1,297) · 91% percentile
  • discretionary share shiftChange between filings · filing Mar 31, 2026
    discretionary share of RAUM moved from 100.0% to 78.0% between the annual amendments of 2025-03-31 and 2026-03-31
    peers: independent wealth managers, $1B to $5B (1,360)
  • office count surgeChange between filings · filing Mar 31, 2026
    offices other than the principal office (Item 1.F.5) moved from 7.0 to 26.0 (+271.0%) between the annual amendments of 2025-03-31 and 2026-03-31; the peer median change was 0.0% (379 comparable advisers, 100.0th percentile of changes)
    peers: independent wealth managers, $1B to $5B (379) · 100% percentile
  • advisor count dropChange between filings · filing Mar 31, 2026
    advisory representatives (Item 5.B.3) moved from 41.0 to 16.0 (-61.0%) between the annual amendments of 2025-03-31 and 2026-03-31; the peer median change was 0.0% (999 comparable advisers, 1.0th percentile of changes)
    peers: independent wealth managers, $1B to $5B (999) · 0.8% percentile
What changed
consecutive filings, newest first
  • Accounts · 5,051 to 7,272
    Dec 11, 2025 to Mar 31, 2026
  • Advisory employees · 41 to 38
    Dec 11, 2025 to Mar 31, 2026
  • BD registered reps · 34 to 37
    Dec 11, 2025 to Mar 31, 2026
  • Charity clients · 14 to 10
    Dec 11, 2025 to Mar 31, 2026
  • Corporate clients · 16 to 21
    Dec 11, 2025 to Mar 31, 2026
  • HNW clients · 259 to 410
    Dec 11, 2025 to Mar 31, 2026
  • Individual clients · 2,916 to 2,937
    Dec 11, 2025 to Mar 31, 2026
  • Pension plan clients · 22 to 2
    Dec 11, 2025 to Mar 31, 2026
  • Commission compensation · true to false
    Dec 11, 2025 to Mar 31, 2026
  • Assets in custody · $1.8B to $1.4B
    Dec 11, 2025 to Mar 31, 2026
  • Employees · 48 to 53
    Dec 11, 2025 to Mar 31, 2026
  • Financial planning clients · 1-10 to 11-25
    Dec 11, 2025 to Mar 31, 2026
  • State-registered IARs · 41 to 16
    Dec 11, 2025 to Mar 31, 2026
  • Other offices · 8 to 26
    Dec 11, 2025 to Mar 31, 2026
  • Discretionary RAUM · $1.2B to $1.4B
    Dec 11, 2025 to Mar 31, 2026
  • HNW RAUM · $577M to $942M
    Dec 11, 2025 to Mar 31, 2026
  • Individual RAUM · $605M to $758M
    Dec 11, 2025 to Mar 31, 2026
  • Non-discretionary RAUM · $2.4M to $390M
    Dec 11, 2025 to Mar 31, 2026
  • Pension RAUM · $11.6M to $5.0M
    Dec 11, 2025 to Mar 31, 2026
  • RAUM · $1.2B to $1.7B
    Dec 11, 2025 to Mar 31, 2026
  • Wrap assets (manager) · $882M to $29.0M
    Dec 11, 2025 to Mar 31, 2026
  • Other offices · 7 to 8
    Mar 31, 2025 to Aug 7, 2025
  • Accounts · 7,354 to 5,051
    Dec 4, 2024 to Mar 31, 2025
  • Advisory employees · 42 to 41
    Dec 4, 2024 to Mar 31, 2025
  • BD registered reps · 51 to 34
    Dec 4, 2024 to Mar 31, 2025
  • Charity clients · 11 to 14
    Dec 4, 2024 to Mar 31, 2025
  • Corporate clients · 10 to 16
    Dec 4, 2024 to Mar 31, 2025
  • HNW clients · 328 to 259
    Dec 4, 2024 to Mar 31, 2025
  • Individual clients · 3,423 to 2,916
    Dec 4, 2024 to Mar 31, 2025
  • Pension plan clients · 3 to 22
    Dec 4, 2024 to Mar 31, 2025
  • Assets in custody · $1.7B to $1.8B
    Dec 4, 2024 to Mar 31, 2025
  • Employees · 52 to 48
    Dec 4, 2024 to Mar 31, 2025
  • Financial planning clients · 101-250 to 1-10
    Dec 4, 2024 to Mar 31, 2025
  • State-registered IARs · 42 to 41
    Dec 4, 2024 to Mar 31, 2025
  • Other offices · 10 to 7
    Dec 4, 2024 to Mar 31, 2025
  • Discretionary RAUM · $1.6B to $1.2B
    Dec 4, 2024 to Mar 31, 2025
  • HNW RAUM · $704M to $577M
    Dec 4, 2024 to Mar 31, 2025
  • Individual RAUM · $935M to $605M
    Dec 4, 2024 to Mar 31, 2025
  • Non-discretionary RAUM · $44.0M to $2.4M
    Dec 4, 2024 to Mar 31, 2025
  • Pension RAUM · $951,555 to $11.6M
    Dec 4, 2024 to Mar 31, 2025
Signals
45 dated events
  • Gerald Schuelke left Intrua Financial for Ameriprise Financial Services, Llc (registered 2026-08-11)
    Jul 27, 2026 · Advisor changed firm · fact
  • Paul Schuelke left Intrua Financial for Ameriprise Financial Services, Llc (registered 2026-08-11)
    Jul 27, 2026 · Advisor changed firm · fact
  • Anthony John Mercuri no longer registered at Intrua Financial; no later IA registration on IAPD
    Jul 27, 2026 · Advisor departure · fact
  • Samuel Scott Lawhon left Intrua Financial for Lpl Financial Llc (registered 2022-05-31)
    Jul 1, 2026 · Advisor changed firm · fact
  • 2 advisors left Ta-Check Financial LTD. (Willoughby Hills, OH) for Intrua Financial on the same day
    Jun 16, 2026 · Team lift-out · derived
  • Intrua Financial reported RAUM $1.7B, up 44% from $1.2B (2025-12-11 to 2026-03-31)
    Mar 31, 2026 · RAUM change · derived
  • Intrua Financial reported 26 offices beyond its principal office, up from 8 (2025-12-11 to 2026-03-31)
    Mar 31, 2026 · Office count change · derived
  • Intrua Financial reported 16 state-registered advisory representatives, down from 41 (2025-12-11 to 2026-03-31)
    Mar 31, 2026 · Advisor headcount change · derived
  • James Kevin Oneill left Intrua Financial for Magnolia Wealth (registered 2026-02-25)
    Mar 27, 2026 · Advisor changed firm · fact
  • Brian Kaye left Intrua Financial for Hightower Advisors, Llc (registered 2026-01-12)
    Nov 25, 2025 · Advisor changed firm · fact
  • Wendy Ann Citko left Intrua Financial for Robert W. Baird & Co. Incorporated (registered 2025-12-17)
    Jun 17, 2025 · Advisor changed firm · fact
  • Intrua Financial reported RAUM $1.2B, down 27% from $1.7B (2024-12-04 to 2025-03-31)
    Mar 31, 2025 · RAUM change · derived
  • Kevin Lee Sherman left Intrua Financial for Lpl Financial Llc (registered 2023-12-15)
    Mar 4, 2025 · Advisor changed firm · fact
  • Jeffrey Don Peace left Intrua Financial for Lpl Financial Llc (registered 2023-12-01)
    Mar 4, 2025 · Advisor changed firm · fact
  • 2 advisors left Intrua Financial (Houston, TX) for LPL Financial LLC on the same day
    Mar 4, 2025 · Team lift-out · derived
  • Jennifer Kay Gist-Hall left Intrua Financial for Momentum Independent Network Inc. (registered 2024-09-16)
    Sep 23, 2024 · Advisor changed firm · fact
  • Thomas Roy Sauriol left Intrua Financial for The Wealth Consulting Group (registered 2024-04-01)
    Aug 6, 2024 · Advisor changed firm · fact
  • Calvin Edrix Lee left Intrua Financial for The Wealth Consulting Group (registered 2024-04-03)
    Aug 6, 2024 · Advisor changed firm · fact
  • 2 advisors left Intrua Financial (Houston, TX) for The Wealth Consulting Group on the same day
    Aug 6, 2024 · Team lift-out · derived
  • Jason Clark left Intrua Financial for Larson Financial Group, Llc (registered 2025-01-21)
    Jul 26, 2024 · Advisor changed firm · fact
  • Connor Jeffrey Oak left Intrua Financial for Larson Financial Group, Llc (registered 2024-07-26)
    Jul 26, 2024 · Advisor changed firm · fact
  • Kristin Nicole Hurst-Hebron left Intrua Financial for Mosaic Advisors (registered 2024-10-01)
    Jun 28, 2024 · Advisor changed firm · fact
  • Patrick Jaime Foy no longer registered at Intrua Financial; no later IA registration on IAPD
    Jun 18, 2024 · Advisor departure · fact
  • Scott Clayton Harris left Intrua Financial for Larson Financial Group, Llc (registered 2024-02-02)
    May 16, 2024 · Advisor changed firm · fact
  • Intrua Financial reported RAUM $1.7B, up 58% from $1.0B (2023-12-13 to 2024-03-29)
    Mar 29, 2024 · RAUM change · derived
  • Intrua Financial reported 42 state-registered advisory representatives, up from 31 (2023-12-13 to 2024-03-29)
    Mar 29, 2024 · Advisor headcount change · derived
  • Scott Randy Miller (Chief Compliance Officer) no longer on Schedule A of Intrua Financial (listed 2023-11-29, absent 2023-12-13)
    Dec 13, 2023 · Control person left · inference
  • Gregory Colin Wiens (President) no longer on Schedule A of Intrua Financial (listed 2023-11-29, absent 2023-12-13)
    Dec 13, 2023 · Control person left · inference
  • Freedom Wealth Alliance's advisors moved to Intrua Financial (Brookfield, WI): 6 of 7 registered, on the same day
    Dec 12, 2023 · Firm absorbed (people side) · derived
  • Bradley Alan Bowman left Intrua Financial for Sovereign Wealth Advisors Llc (registered 2022-06-29)
    Nov 8, 2023 · Advisor changed firm · fact
Across DFX
shared identifiers only, never a name match
No identifier-backed link to the venture, private equity, family office or sponsor graphs.
How to reach
public business contact points only, each with its source
Business phone
318-518-4415reportedpublished by the firm, firm site, Sep 15, 2026
Business phone
318-564-6074reportedpublished by the firm, firm site, Sep 15, 2026
Business phone
318-670-7930reportedpublished by the firm, firm site, Sep 15, 2026
Firm profile
linkedin.com/company/freedom-wealth-alliancereportedpublic record, Form ADV, Sep 17, 2026
Firm profile
linkedin.com/company/intrua-financialreportedpublic record, Form ADV, Sep 17, 2026
Website
cornerstoneshreveport.comreportedpublic record, Form ADV, Sep 17, 2026
Principal office phone
713-355-9910reportedpublic record, Form ADV, Jul 29, 2026
Contact form
cornerstoneshreveport.com/contactreportedpublished by the firm, firm site, Sep 15, 2026
Team page
cornerstoneshreveport.com/teamreportedpublished by the firm, firm site, Sep 15, 2026
Provenance
Form ADV
SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
Advisors
IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
Class
Independent wealth managerderiveda rule over Items 5.D and 7.A
RAUM per advisor
$48.5Mderivedfirm RAUM over the IAPD count; not a book size
Loaded
Sep 14, 2026