DFX Intelligence

RIA Intelligence

Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.

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SEC-registered adviser

L•••••••• A•••••••• L••

Independent wealth managerGrand Rapids, MichiganCRD 288255SEC 801-119648websiteIAPD
Latest filing Jun 17, 2026
First filing on the tape Sep 17, 2020 · 54 filings
SEC status approved since Oct 14, 2020
RAUM
$967M
reported, Item 5.F
Discretionary
94%
of RAUM
Private clients
93%
$897M individuals and HNW
Advisors
43
registered through the firm on IAPD
RAUM per advisor
$22.5M
derived; firm RAUM over IAPD count
Employees
48
40 advisory (5.B.1)
Offices
36
beyond the principal office
Private funds
0
reported on Schedule D
History
54 filings and snapshots on the tape
RAUM$967M as of Jun 17, 2026
Mar 3, 2021$122M then
HNW client RAUM$649M as of Jun 17, 2026
Mar 3, 2021$75.2M then
State-registered IARs (5.B.3)40 as of Jun 17, 2026
Mar 3, 20217 then
Employees (5.A)48 as of Jun 17, 2026
Mar 3, 202119 then
Private funds: no history
RAUM +30% over the last fiscal year+55% a year over threeIARs 33 to 40offices 29 to 36
Practice profile
derived from the filing of Jun 17, 2026; every figure names its basis
Archetypes, each a printed rule
  • HNW wealth manager · private-client share of RAUM at least 50 percent and HNW share of private-client RAUM 50 to 90 percent
  • Planning-led practice · financial planning activity (5.G.1), at least 100 financial planning clients (5.H), and hourly, fixed or subscription compensation (5.E)
  • Retirement plan adviser · pension consulting activity (Item 5.G.6) and pension plans at least 25 percent of RAUM or at least 25 pension-plan clients
  • Wrap program sponsor · sponsors a wrap fee program (5.I) with at least $100M of wrap assets
RAUM per advisor
$22.0MderivedRAUM over IAPD advisors; not a book size
Clients per advisor
40derivedindividual and HNW clients (5.D) over advisors
Average HNW client
$1.5MderivedHNW RAUM over HNW clients
Average account
$199,897derivedRAUM over accounts (5.F.2.f)
Discretionary
94%derivedof RAUM
Institutional
5.7%derivedpensions, charities, corporations, government, insurance, banks, other advisers
Employees per advisor
1.1derivedItem 5.A over advisors
Advisors per office
1.2derived37 offices incl. principal (1.F.5)
RAUM growth, one year
+30%derivedbetween the last two annual amendments
Advisor growth, one year
+21%derivedItem 5.B.3 between annual amendments
Client growth, one year
+23%derived
Compensation
percentage of assets, fixed feesreportedItem 5.E
Advisory activities
financial planning, portfolio management for individuals, portfolio management for businesses and institutions, pension consulting, selection of other advisersreportedItem 5.G
Financial planning clients
1,000reportedItem 5.H
Wrap fee program
$967MreportedItem 5.I
Custody
$300M, 1,289 clientsreportedItem 9.A
Ownership
no PE, bank or public-company owner found on Schedule Aderived
Firms absorbed, 24 months
1derivedhalf or more of a firm's advisors moved here within 14 days
Advisor book size
not public; not estimatedreported
Also answered yes on Form ADV
  • buys or sells securities as principal to or from clients (8.A.2)
  • has discretionary authority over which securities are bought or sold (8.C.1)
  • receives research or other products from a broker-dealer, soft dollars (8.E)
  • has custody of client cash or bank accounts (9.A.1.a)
  • marketing includes testimonials (5.L.1.c)
Where the RAUM sits
Form ADV Item 5.D, latest filing
  • High-net-worth individuals$649M67%
  • Individuals$248M26%
  • Pension and profit-sharing plans$54.4M5.6%
  • Corporations and businesses$15.2M1.6%
  • Charitable organizations$458,9440.0%
Individual clients
1,337reported
HNW clients
435reported
Pension plan clients
33reported
Charitable clients
n/areported
Accounts
4,836reported
Financial planning clients
1,000reported
Wrap fee programs
$0 sponsored, $0 managedreported
Custody of client assets
$300M for 1,289 clientsreported
Compensation
% of AUM, fixedreported
Class basis
private_client_share=0.93 fund_share=0.0 institutional_share=0.06 related_bd=false related_bank=false bd_reps=0.0derived
Advisors registered through the firm
45 on IAPD today, longest tenure first
NameBranchHere sinceIn industryPrior firms
K••• A•••• V•• D••••Grand Rapids, MiJul 3, 201720 y2
E••• D•••• O••••••Certified Financial PlannerGrand Rapids, MiAug 17, 201812 y0
C••••••••• M•••••• G•••••Grand Rapids, MiAug 6, 202014 y1
K•••• A•••• S•••••••Grand Rapids, Mi Nov 23, 202138 y1
C••••••••• A••• P••••••••Grand Rapids, Mi Jan 4, 202225 y7
T••••• S••••• H••••Grand Rapids, MiJun 6, 202214 y1
P••••• T••••••Glenview, Il Jan 9, 202326 y3
F•••• G••••• O••••Grand Rapids, Mi Feb 17, 202338 y2
I•• J•••• W•••••Grand Rapids, Mi Mar 29, 202312 y1
K•••• L••Grand Rapids, Mi Apr 25, 202325 y2
S••• P•••••• R•••••••Grand Rapids, Mi Aug 24, 202311 y1
M•••••• B••••• M••••••••St. Francisville, La Sep 20, 202312 y3
M••• G••••• H•••••••Certified Financial PlannerGrand Rapids, Mi Dec 21, 202318 y1
D•••• A• G•••Certified Financial PlannerF••••Lin, Tn Jan 9, 202417 y4
R••••• E•• C•••••••Grand Rapids, Mi Jan 9, 202411 y2
E••• C••••••••• R•••••••El Dorado Hills, Ca Mar 5, 202414 y3
C••••••••• V• M•••••Glenview, Il Apr 9, 202417 y4
R••• D•••• K•••••••Certified Financial PlannerGrand Rapids, Mi May 13, 202425 y1
P•••• T•••••• U••••••Certified Financial PlannerGrand Rapids, Mi May 13, 202415 y6
T••••• W•••• B•••Grand Rapids, Mi May 13, 202412 y2
T••• S•••••• S••••Certified Financial Planner, Chartered Financial ConsultantColorado Springs, Co Jun 18, 202428 y3
C••••• J•••• G•••••Grand Rapids, Mi Jun 25, 202414 y4
J•••••• J•••• R•••••Chartered Financial ConsultantPagosa Springs, Co Sep 4, 202426 y2
I••••• P•••••••Grand Rapids, MiOct 5, 202412 y0
K••••••• L•• C•••Grand Rapids, Mi Nov 20, 202422 y0
R••••• S•••• B•••••Grand Rapids, MiJan 1, 202518 y2
C••••••••• J•••• B•••••Certified Financial PlannerGrand Rapids, MiJan 10, 202514 y2
L••••• D•••• B•••••Brea, Ca Aug 14, 202512 y0
T••••• C••• H••••Grand Rapids, MiNov 10, 202515 y0
E••••• P••••• B••••Certified Financial Planner, Chartered Financial ConsultantGrand Rapids, Mi Nov 24, 202510 y2
A••• A•••• J••• M•••••••••Huntington Beach, Ca Jan 1, 202611 y0
I•••• R••• P•••••Orange, Ca Jan 2, 202611 y3
A•••••••• A•••••• K••••••Certified Financial PlannerGrand Rapids, Mi Jan 15, 202610 y2
A•••• T•••• W•••••••Austin, Tx Feb 4, 202611 y1
J••••• D••••• P•••••••Highlands Ranch, Co Mar 10, 202611 y1
L••••• M•••• L•••••••••Laurel, Md Mar 10, 202613 y1
M••••• V••• G••••••Chartered Financial AnalystGrand Rapids, Mi Apr 8, 202621 y5
M•••••• D•••••Grand Rapids, Mi Apr 15, 202614 y1
M•••••• J•• F•••••Certified Financial PlannerGrand Rapids, Mi Apr 29, 202611 y3
C•••••••• T•••• S••••••Certified Financial Planner, Chartered Financial AnalystLas Vegas, Nv May 19, 202611 y3
All 45 advisors at L•••••••• A•••••••• L••
Advisor movement
5 left, 14 joined in 12 months
net +9 in 12 months1 left in 90 days2 joined in 90 daysdeparture rate 12% of current headcount10 left over 36 months
Left, latest
Joined, latest
Teams: two or more advisors moving together within fourteen days, from one state
Private funds
No private fund reported.
Owners and control persons
Schedule A and B, latest filing
  • A••••• R•••••• A•••••• · Chief Technology Officercontrol
    since 03/2020 · owns less than 5%
  • B•••••• R•••••• S•••• · Chief Executive Officer, Co- Founder, And Partnercontrol
    since 04/2017 · owns less than 5%
  • M••••••••• A•••• A•••• J••• · Chief Investment Officercontrol
    since 01/2021 · owns less than 5%
  • P••••••••• B••••••• T•••• · Director Of A•••••• Supportcontrol
    since 09/2023 · owns less than 5%
  • S••••• B••••• A•••• · Director Of Operationscontrol
    since 07/2017 · owns less than 5%
  • V•• D••••• K•••• A•••• · Chief Compliance Officer, Co- Founder, Partner, And Wealth Management A••••••control
    since 04/2017 · owns less than 5%
  • B•••••• R•••••• S•••• · Managing Membercontrol
    since 03/2020 · owns 25% to 50% of L•••••••• H•••••••• L••
  • V•• D••••• K•••• A•••• · Managing Membercontrol
    since 03/2020 · owns 25% to 50% of L•••••••• H•••••••• L••
Entity owners
  • L•••••••• H•••••••• L•• · Member
    direct · owns 75% or more
Related persons
Schedule D 7.A
  • L•••••••• T•• S•••••••• L••
    insurancen
Office movement
IAPD branch city; joins and departures in 12 months
OfficeAdvisorsJoinedLeftTeams outForming
Grand Rapids, Mi · principal44184
Brea, Ca300
Austin, Tx220
Glenview, Il200
Lakewood, Co001
Bluffton, Sc000
Offices
Schedule D 1.F, the 25 largest
  • Brea, CA1 employees
  • Colorado Springs, CO1 employees
  • Danvers, MA1 employees
  • Folsom, CA1 employees
  • Glenview, IL1 employees
  • Herndon, VA1 employees
  • Hickory, NC1 employees
  • Logan, UT1 employees
  • Scottsdale Road, AZ1 employees
  • St. Francisville, LA1 employees
  • , 1 employees
ADV anomalies
1 against comparable advisers; where to look, not conclusions
  • control person changedChange between filings · filing Jun 17, 2026
    P••••••••• B••••••• T•••• (DIRECTOR OF A•••••• SUPPORT) left Schedule A between the filings of 2024-03-18 and 2026-06-17
    peers: WEALTH_I•••••••••, $500M to $1B (1,482)
What changed
consecutive filings, newest first
  • Advisory employees · 39 to 40
    Mar 10, 2026 to Apr 30, 2026
  • Employees · 47 to 48
    Mar 10, 2026 to Apr 30, 2026
  • State-registered IARs · 39 to 40
    Mar 10, 2026 to Apr 30, 2026
  • Accounts · 3,785 to 4,836
    Jan 14, 2026 to Mar 10, 2026
  • Advisory employees · 33 to 39
    Jan 14, 2026 to Mar 10, 2026
  • HNW clients · 250 to 435
    Jan 14, 2026 to Mar 10, 2026
  • Individual clients · 1,194 to 1,337
    Jan 14, 2026 to Mar 10, 2026
  • Pension plan clients · 26 to 33
    Jan 14, 2026 to Mar 10, 2026
  • Assets in custody · $303M to $300M
    Jan 14, 2026 to Mar 10, 2026
  • Employees · 40 to 47
    Jan 14, 2026 to Mar 10, 2026
  • State-registered IARs · 33 to 39
    Jan 14, 2026 to Mar 10, 2026
  • Other offices · 29 to 36
    Jan 14, 2026 to Mar 10, 2026
  • Discretionary RAUM · $689M to $912M
    Jan 14, 2026 to Mar 10, 2026
  • HNW RAUM · $411M to $649M
    Jan 14, 2026 to Mar 10, 2026
  • Individual RAUM · $273M to $248M
    Jan 14, 2026 to Mar 10, 2026
  • Non-discretionary RAUM · $53.3M to $54.4M
    Jan 14, 2026 to Mar 10, 2026
  • Pension RAUM · $53.3M to $54.4M
    Jan 14, 2026 to Mar 10, 2026
  • RAUM · $742M to $967M
    Jan 14, 2026 to Mar 10, 2026
  • Wrap assets (sponsor) · $9.7M to $0
    Jan 14, 2026 to Mar 10, 2026
  • Financial planning clients · More than 500 to More than 500
    Mar 4, 2025 to Mar 13, 2025
  • Accounts · 2,040 to 3,785
    Nov 22, 2024 to Mar 4, 2025
  • Advisory employees · 25 to 33
    Nov 22, 2024 to Mar 4, 2025
  • Corporate clients · unset to 9.0
    Nov 22, 2024 to Mar 4, 2025
  • HNW clients · 181 to 250
    Nov 22, 2024 to Mar 4, 2025
  • Individual clients · 621 to 1,194
    Nov 22, 2024 to Mar 4, 2025
  • Pension plan clients · 25 to 26
    Nov 22, 2024 to Mar 4, 2025
  • Assets in custody · $166M to $303M
    Nov 22, 2024 to Mar 4, 2025
  • Employees · 32 to 40
    Nov 22, 2024 to Mar 4, 2025
  • Insurance-licensed employees · 2 to 0
    Nov 22, 2024 to Mar 4, 2025
  • Financial planning clients · 251-500 to More than 500
    Nov 22, 2024 to Mar 4, 2025
  • State-registered IARs · 25 to 33
    Nov 22, 2024 to Mar 4, 2025
  • Other offices · 24 to 29
    Nov 22, 2024 to Mar 4, 2025
  • Discretionary RAUM · $377M to $689M
    Nov 22, 2024 to Mar 4, 2025
  • HNW RAUM · $233M to $411M
    Nov 22, 2024 to Mar 4, 2025
  • Individual RAUM · $144M to $273M
    Nov 22, 2024 to Mar 4, 2025
  • Non-discretionary RAUM · $45.2M to $53.3M
    Nov 22, 2024 to Mar 4, 2025
  • Pension RAUM · $45.2M to $53.3M
    Nov 22, 2024 to Mar 4, 2025
  • RAUM · $422M to $742M
    Nov 22, 2024 to Mar 4, 2025
  • Wrap assets (sponsor) · $303,772 to $9.7M
    Nov 22, 2024 to Mar 4, 2025
  • Advisory employees · 24 to 25
    Jun 21, 2024 to Jun 25, 2024
Signals
30 dated events
  • D•••• S••••• Z••••• registered as an investment adviser representative at L•••••••• A•••••••• L••
    Sep 14, 2026 · a•••••• registered · fact
  • J•••• L•••• S•••• registered as an investment adviser representative at L•••••••• A•••••••• L••
    Sep 14, 2026 · a•••••• registered · fact
  • R••• D•••• K••••••• no longer holds an investment adviser registration (last listed at L•••••••• A•••••••• L•• on the 2026-09-14 feed)
    Sep 14, 2026 · a•••••• registration ended · derived
  • J••••••• M•••• S•••• left L•••••••• A•••••••• L•• for F••••••••• I••••••••• A••••••• L•• (registered 2026-08-18)
    Aug 14, 2026 · a•••••• firm change · fact
  • D••••• P•••••• W••••••••• left L•••••••• A•••••••• L•• for S•••• I••••• S••••••••• L•• (registered 2026-04-30)
    May 4, 2026 · a•••••• firm change · fact
  • R•••• E•••••••• M•••••• left L•••••••• A•••••••• L•• for B••••••• J•••• L•• (registered 2025-12-09)
    Apr 16, 2026 · a•••••• firm change · fact
  • L•••••••• A•••••••• L•• reported RAUM $966.7M, up 30% from $742.3M (2026-01-14 to 2026-03-10)
    Mar 10, 2026 · RAUM change · derived
  • L•••••••• A•••••••• L•• reported 36 offices beyond its principal office, up from 29 (2026-01-14 to 2026-03-10)
    Mar 10, 2026 · Office count change · derived
  • D••••• J•••• V•••••• left L•••••••• A•••••••• L•• for T••••• W••••• A••••••• (registered 2026-03-04)
    Mar 3, 2026 · a•••••• firm change · fact
  • S••• R••••• S••••••• left L•••••••• A•••••••• L•• for T••••••••• L•• (registered 2026-01-09)
    Jan 26, 2026 · a•••••• firm change · fact
  • B•••••• T•••• P•••••••• left L•••••••• A•••••••• L•• for M•• I•••••••• S•••••••• L•• (registered 2025-08-04)
    Aug 5, 2025 · a•••••• firm change · fact
  • L•••••••• A•••••••• L•• reported 29 offices beyond its principal office, up from 24 (2024-11-22 to 2025-03-04)
    Mar 4, 2025 · Office count change · derived
  • L•••••••• A•••••••• L•• reported RAUM $742.3M, up 76% from $421.8M (2024-11-22 to 2025-03-04)
    Mar 4, 2025 · RAUM change · derived
  • 2 advisors left L•••••••• A•••••••• L•• (Grand Rapids, MI) for A••••• W••••• M••••••••• on the same day
    Jan 15, 2025 · Team lift-out · derived
  • P••••••• A•• L•••• left L•••••••• A•••••••• L•• for A••••• W••••• M••••••••• (registered 2024-11-08)
    Jan 15, 2025 · a•••••• firm change · fact
  • M•••••• D••••• G•••• left L•••••••• A•••••••• L•• for A••••• W••••• M••••••••• (registered 2024-12-05)
    Jan 15, 2025 · a•••••• firm change · fact
  • V•••••• W••••• M••••••••• L••'s advisors moved to L•••••••• A•••••••• L•• (Indianapolis, IN): 4 of 4 registered, on the same day
    Dec 31, 2024 · Firm absorbed (people side) · derived
  • L•••••••• A•••••••• L•• reported 22 offices beyond its principal office, up from 17 (2024-03-18 to 2024-05-13)
    May 13, 2024 · Office count change · derived
  • A•••••• R••••• A•••• (Chief Technology Officer) appeared on Schedule A of L•••••••• A•••••••• L••
    Mar 18, 2024 · Control person joined · fact
  • L•••••••• A•••••••• L•• reported RAUM $421.8M, up 61% from $261.2M (2024-01-17 to 2024-03-18)
    Mar 18, 2024 · RAUM change · derived
  • A•••• B•••• S•••• (Director Of Operations) appeared on Schedule A of L•••••••• A•••••••• L••
    Mar 18, 2024 · Control person joined · fact
  • 2 advisors left G••••••••• W••••• M••••••••• (Franklin, TN) for L•••••••• A•••••••• L•• on the same day
    Jan 15, 2024 · Team lift-out · derived
  • R••••• A•••• F•••••• left L•••••••• A•••••••• L•• for L••••••• A•••••••• L•• (registered 2025-07-16)
    Dec 21, 2023 · a•••••• firm change · fact
  • K•••••• M•••••••• left L•••••••• A•••••••• L•• for E••••• J•••• (registered 2024-01-31)
    Oct 16, 2023 · a•••••• firm change · fact
  • B•••••• P•••••••• (Director Of Advisor Support) appeared on Schedule A of L•••••••• A•••••••• L••
    Oct 6, 2023 · Control person joined · fact
  • A•••• J••• A••• M••••••••• (Chief Investment Officer) appeared on Schedule A of L•••••••• A•••••••• L••
    Mar 8, 2023 · Control person joined · fact
  • R••• R•••••• left L•••••••• A•••••••• L•• for P•••••••• D•••••• (registered 2022-10-26)
    Nov 3, 2022 · a•••••• firm change · fact
  • S•••••• K• S••••• left L•••••••• A•••••••• L•• for P•••• A•••••••• I••• (registered 2022-11-03)
    Nov 3, 2022 · a•••••• firm change · fact
  • B•••••• I• W••• left L•••••••• A•••••••• L•• for A•••• O•• W••••• M••••••••• L•• (registered 2026-03-23)
    Feb 4, 2022 · a•••••• firm change · fact
  • L•••••••• A•••••••• L•• filed its initial SEC registration (Form ADV)
    Sep 17, 2020 · First SEC registration · fact
Across DFX
shared identifiers only, never a name match
No identifier-backed link to the venture, private equity, family office or sponsor graphs.
How to reach
public business contact points only, each with its source
Firm profile
linkedin.com/company/lifeworksadvisorsreportedpublic record, Form ADV, Sep 18, 2026
Firm profile
linkedin.com/company/bright-advisersreportedpublic record, Form ADV, Sep 18, 2026
Website
thrivealike.comreportedpublic record, Form ADV, Sep 18, 2026
Principal office phone
(616) 200-6512reportedpublic record, Form ADV, Jun 17, 2026
Provenance
Form ADV
SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
Advisors
IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
Class
Independent wealth managerderiveda rule over Items 5.D and 7.A
RAUM per advisor
$22.5Mderivedfirm RAUM over the IAPD count; not a book size
Loaded
Sep 14, 2026