DFX Intelligence
RIA Intelligence
Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.
SEC-registered adviser
Wellth Advisory Services, LLC
Latest filing Aug 31, 2026
First filing on the tape Mar 27, 2024 · 10 filings
SEC status approved since Apr 26, 2024
RAUM
$27B
reported, Item 5.F
Discretionary
35%
of RAUM
Private clients
2.9%
$762M individuals and HNW
Advisors
74
registered through the firm on IAPD
RAUM per advisor
$361M
derived; firm RAUM over IAPD count
Employees
74
73 advisory (5.B.1)
Offices
31
beyond the principal office
Private funds
0
reported on Schedule D
History
10 filings and snapshots on the tape
RAUM$27B as of Aug 31, 2026
Mar 31, 2025$24B then
HNW client RAUM$390M as of Aug 31, 2026
Mar 31, 2025$54.2M then
State-registered IARs (5.B.3)73 as of Aug 31, 2026
Mar 31, 202572 then
Employees (5.A)74 as of Aug 31, 2026
Mar 31, 202572 then
Private funds: no history
RAUM +13% over the last fiscal yearIARs 72 to 73
Practice profile
derived from the filing of Aug 31, 2026; every figure names its basis
Archetypes, each a printed rule
- Institutional asset manager · institutional share (pensions, government, insurance, corporations, charities, banks, other advisers) at least 60 percent and private-client share under 20 percent
- OCIO / institutional advisory · selection of other advisers (5.G.7) and institutional share at least 50 percent
- Retirement plan adviser · pension consulting activity (Item 5.G.6) and pension plans at least 25 percent of RAUM or at least 25 pension-plan clients
- RAUM per advisor
- $361MderivedRAUM over IAPD advisors; not a book size
- Clients per advisor
- 33derivedindividual and HNW clients (5.D) over advisors
- Average HNW client
- $1.6MderivedHNW RAUM over HNW clients
- Average account
- $6.9MderivedRAUM over accounts (5.F.2.f)
- Discretionary
- 35%derivedof RAUM
- Institutional
- 97%derivedpensions, charities, corporations, government, insurance, banks, other advisers
- Employees per advisor
- 1.0derivedItem 5.A over advisors
- Advisors per office
- 2.3derived32 offices incl. principal (1.F.5)
- RAUM growth, one year
- +13%derivedbetween the last two annual amendments
- Advisor growth, one year
- +1.4%derivedItem 5.B.3 between annual amendments
- Client growth, one year
- +141%derived
- Compensation
- percentage of assets, hourly, fixed feesreportedItem 5.E
- Advisory activities
- financial planning, portfolio management for individuals, portfolio management for businesses and institutions, pension consulting, selection of other advisers, educational seminarsreportedItem 5.G
- Ownership
- no PE, bank or public-company owner found on Schedule Aderived
- Advisor book size
- not public; not estimatedreported
Also answered yes on Form ADV
- has discretionary authority over which securities are bought or sold (8.C.1)
- receives research or other products from a broker-dealer, soft dollars (8.E)
Where the RAUM sits
Form ADV Item 5.D, latest filing
- Pension and profit-sharing plans$26B97%
- High-net-worth individuals$390M1.5%
- Individuals$372M1.4%
- Charitable organizations$26.7M0.1%
- Corporations and businesses$14.4M0.1%
- Individual clients
- 2,188reported
- HNW clients
- 246reported
- Pension plan clients
- 1,406reported
- Charitable clients
- 13reported
- Accounts
- 3,889reported
- Financial planning clients
- 51-100reported
- Wrap fee programs
- noreported
- Custody of client assets
- noreported
- Compensation
- % of AUM, fixed, hourlyreported
- Class basis
- private_client_share=0.03 fund_share=0.0 institutional_share=0.97 related_bd=false related_bank=false bd_reps=27.0derived
Advisors registered through the firm
74 on IAPD today, longest tenure first
| Name | Branch | Here since | In industry | Prior firms |
|---|---|---|---|---|
| Dennis Michael Leahy | Commack, Ny | Aug 20, 2018 | 31 y | 1 |
| Mario A EchevarriaCertified Financial Planner | Shorewood, Il | Jun 28, 2024 | 11 y | 2 |
| Bryan Andrew Peebles | Shorewood, Il | Jun 28, 2024 | 19 y | 3 |
| Michael Edward Rich | Albuquerque, Nm | Jun 28, 2024 | 14 y | 4 |
| Brandon Michael Lawrence | Shorewood, Il | Jun 28, 2024 | 13 y | 5 |
| Zachary B Morris | Providence, Ri | Jun 28, 2024 | 11 y | 3 |
| William Ebersold | Shorewood, Il | Jun 28, 2024 | 13 y | 2 |
| Maxx Kempton | Charlotte, Nc | Jun 28, 2024 | 13 y | 1 |
| Geoffrey Allen Roush | Fresno, Ca | Jun 28, 2024 | 11 y | 2 |
| Richard Craig ClouseChartered Financial Consultant | Westerville, Oh | Jun 28, 2024 | 54 y | 3 |
| Jill Kay Penman | Shorewood, Il | Jun 28, 2024 | 25 y | 4 |
| Mark Joseph DormanChartered Financial Consultant | Medina, Oh | Jun 28, 2024 | 26 y | 3 |
| Christopher Curtis Kempton | Shorewood, Il | Jun 28, 2024 | 35 y | 4 |
| James Lewis Worrell | Shorewood, Il | Jun 28, 2024 | 33 y | 5 |
| Mark Richard Forbes | Shorewood, Il | Jun 28, 2024 | 33 y | 4 |
| Richard Craig Clouse | Shorewood, Il | Jun 28, 2024 | 38 y | 3 |
| Douglas Eduardo Bermudez | Palos Verdes, Ca | Jun 28, 2024 | 16 y | 3 |
| Joseph Robert Brummel | Harrisburg, Sd | Jun 28, 2024 | 29 y | 3 |
| Matthew Gardner Watson | Shorewood, Il | Jun 28, 2024 | 26 y | 4 |
| Stacy Elizabeth League | Shorewood, Il | Jun 28, 2024 | 21 y | 2 |
| Sara Lyn Strasser | Marietta, Ga | Jun 28, 2024 | 25 y | 6 |
| Jonathon Christopher Schultheiss | Linwood, Nc | Jun 28, 2024 | 22 y | 4 |
| Eric Allen ObergfellCertified Financial Planner | Shorewood, Il | Jun 28, 2024 | 21 y | 5 |
| Marc Roger BeausoleilCertified Financial Planner | Shorewood, Il | Jun 28, 2024 | 20 y | 5 |
| Heather Rebecca Heron | Austin, Tx | Jun 28, 2024 | 18 y | 3 |
| Erin Morsch Hall | Shorewood, Il | Jun 28, 2024 | 15 y | 2 |
| Sara Jo Seyer | Austin, Tx | Jun 28, 2024 | 15 y | 2 |
| Richard Westwood Lombard | Shorewood, Il | Jun 28, 2024 | 14 y | 5 |
| Gregory Gavran | Shorewood, Il | Jun 28, 2024 | 26 y | 6 |
| Michael Taylor Harvill | Shorewood, Il | Jun 28, 2024 | 30 y | 5 |
| Todd Michael Lohman | Urbandale, Ia | Jun 28, 2024 | 37 y | 9 |
| Brian Joseph QuinnChartered Financial Analyst | Shorewood, Il | Jun 28, 2024 | 34 y | 2 |
| Lisa Lynn Schebler | Davenport, Ia | Jun 28, 2024 | 34 y | 3 |
| Shannon T Maloney | Shorewood, Il | Jun 28, 2024 | 32 y | 5 |
| Matthew W Stolle | Fishers, In | Jun 28, 2024 | 30 y | 4 |
| Robert Martin WagnerChartered Financial Analyst | Shorewood, Il | Jun 28, 2024 | 11 y | 1 |
| Zachary Alexander NelsonCertified Financial Planner | Shorewood, Il | Jun 28, 2024 | 20 y | 4 |
| Ann-Marie Sepuka | Shorewood, Il | Jun 28, 2024 | 29 y | 5 |
| David De Tagyos | Shorewood, Il | Jun 28, 2024 | 20 y | 5 |
| Scott Michael Lippa | Rochester, Ny | Jun 28, 2024 | 16 y | 4 |
Advisor movement
3 left, 8 joined in 12 months
net +5 in 12 months1 left in 90 days0 joined in 90 daysdeparture rate 4.1% of current headcount6 left over 36 months
Left, latest
- Andrew Charles Wheeler to LPL Financial LLCJun 26, 2026 · Other
- Thatcher Scott Schwendiman to New Millennium GroupDec 9, 2025 · Other
- Tony M Pritchett to Ard Advisory Services, LLCDec 5, 2025 · Other
- Garrett Edward Leet to FacetJun 18, 2025 · Other
- Ivette Marquez Hauser to Retirement And Wealth At Alliant, LLCMar 25, 2025 · Other
- Gregory Phillip Row to Edward JonesFeb 5, 2025 · Other
Joined, latest
- Jeffrey David Eisman from Vivaldi Capital Management LPApr 15, 2026 · Other
- Christina Marie Gage from Global Retirement Partners LLCApr 2, 2026 · Other
- Jennifer Anne Gage from Global Retirement Partners LLCApr 2, 2026 · Other
- Gregory Andrew Koehler from Cetera Investment Advisers LLCDec 11, 2025 · Other
- Blake Alexander Morlet from Invicta Financial GroupNov 5, 2025 · Other
- Fue Yang from Equitable Advisors, LLCNov 3, 2025 · Other
- Edward Myles Lynch from P.L.A.N.Oct 15, 2025 · Other
- Regina L Lewis from CaptrustOct 1, 2025 · Other
- Christina Anne Tunison from Krpg Advisors, LLCJul 16, 2025 · Other
- Thomas Alfred Sawyer from People'S United Advisors, Inc.Mar 27, 2025 · Other
- Lucas Gillis from DynamicFeb 14, 2025 · Other
- Francis Martin Gillis from DynamicFeb 14, 2025 · Other
- Utkarsha Banerjee from Alera Investment Advisors, LLCJan 6, 2025 · Other
- Joseph Patrick Kerrigan from Global Retirement Partners LLCDec 13, 2024 · Other
- Daniel Antonio Torres from Global Retirement Partners LLCDec 6, 2024 · Other
Teams: two or more advisors moving together within fourteen days, from one state
- 2 joined from Global Retirement Partners LLCApr 15, 2026 · San Rafael, Ca
Private funds
No private fund reported.
Owners and control persons
Schedule A and B, latest filing
- Jon Jeffrey Cullen · Chief Executive Officercontrolsince 03/2024 · owns less than 5%
- Amanda Sarah Hughes · Chief Compliance Officercontrolsince 03/2024 · owns less than 5%
- Janet Deane Mayerhofer · Chief Operating Officercontrolsince 03/2024 · owns less than 5%
- Jon Jeffrey Cullen · Partnercontrolsince 07/2003 · owns 25% to 50% of Cullen Financial Group, Inc.
- J Rebecca Cullen · Partnersince 07/2003 · owns 25% to 50% of Cullen Financial Group, Inc.
Entity owners
- Srp Holdings Group, LLC · Sole Ownerdirect · owns 75% or more
- Cullen Financial Group, Inc. · General Partnerindirect · owns 25% to 50% of Srp Holdings Group, LLC
Related persons
Schedule D 7.A
No related person reported.
Office movement
IAPD branch city; joins and departures in 12 months
| Office | Advisors | Joined | Left | Teams out | Forming |
|---|---|---|---|---|---|
| Shorewood, Il | 74 | 10 | 0 | ||
| Providence, Ri | 7 | 0 | 0 | ||
| Urbandale, Ia | 5 | 0 | 0 | ||
| Austin, Tx | 4 | 0 | 0 | ||
| Northville, Mi | 3 | 0 | 0 | ||
| Newbury, Ma | 2 | 2 | 0 | ||
| Portola Valley, Ca | 2 | 0 | 1 | ||
| Tucson, Az | 2 | 2 | 0 | ||
| Tulsa, Ok | 2 | 1 | 0 | ||
| Westerville, Oh | 2 | 0 | 1 | ||
| Palos Verdes, Ca | 2 | 0 | 0 | ||
| Bowling Green, Ky | 2 | 0 | 0 | ||
| Chicago, Il | 2 | 1 | 0 | ||
| Fresno, Ca | 2 | 0 | 1 | ||
| Medina, Oh | 2 | 0 | 0 | ||
| Naperville, Il | 0 | 0 | 0 |
Offices
Schedule D 1.F, the 25 largest
- , 10 employees
- Providence, RI8 employees
- Urbandale, IA5 employees
- Austin, TX4 employees
- Northville, MI4 employees
- Redwood City, CA3 employees
- Westerville, OH3 employees
- Fresno, CA3 employees
- Palos Verdes, CA2 employees
- Fort Wayne, IN1 employees
- Greenwood, IN1 employees
- Maitland, FL1 employees
- Rochester, NY1 employees
- Tulsa, OK1 employees
- Williamsburg, VA1 employees
- , 1 employees
- Venice, FL1 employees
- Las Vegas, NV1 employees
- , 1 employees
- , 1 employees
- Medina, OH1 employees
- , 1 employees
- Brookfield, WI1 employees
- Buffalo, NY1 employees
ADV anomalies
2 against comparable advisers; where to look, not conclusions
- account count surgeChange between filings · filing Mar 26, 2026accounts (Item 5.F.2.f) moved from 2,338.0 to 3,889.0 (+66.0%) between the annual amendments of 2025-03-31 and 2026-03-26; the peer median change was +3.0% (35 comparable advisers, 100.0th percentile of changes)peers: institutional managers, $20B and over (35) · 100% percentile
- client count surgeChange between filings · filing Mar 26, 2026individual and HNW clients (Item 5.D) moved from 1,011.0 to 2,434.0 (+141.0%) between the annual amendments of 2025-03-31 and 2026-03-26; the peer median change was +14.0% (16 comparable advisers, 100.0th percentile of changes)peers: institutional managers, $20B and over (16) · 100% percentile
What changed
consecutive filings, newest first
- Accounts · 2,338 to 3,889Dec 12, 2025 to Mar 26, 2026
- Advisory employees · 72 to 73Dec 12, 2025 to Mar 26, 2026
- BD registered reps · 29 to 27Dec 12, 2025 to Mar 26, 2026
- Charity clients · 9 to 13Dec 12, 2025 to Mar 26, 2026
- Corporate clients · 35 to 34Dec 12, 2025 to Mar 26, 2026
- HNW clients · 5 to 246Dec 12, 2025 to Mar 26, 2026
- Individual clients · 1,006 to 2,188Dec 12, 2025 to Mar 26, 2026
- Pension plan clients · 1,328 to 1,406Dec 12, 2025 to Mar 26, 2026
- Employees · 72 to 74Dec 12, 2025 to Mar 26, 2026
- Financial planning clients · 26-50 to 51-100Dec 12, 2025 to Mar 26, 2026
- State-registered IARs · 72 to 73Dec 12, 2025 to Mar 26, 2026
- Discretionary RAUM · $7.2B to $9.4BDec 12, 2025 to Mar 26, 2026
- HNW RAUM · $54.2M to $390MDec 12, 2025 to Mar 26, 2026
- Individual RAUM · $431M to $372MDec 12, 2025 to Mar 26, 2026
- Non-discretionary RAUM · $16B to $17BDec 12, 2025 to Mar 26, 2026
- Pension RAUM · $23B to $26BDec 12, 2025 to Mar 26, 2026
- RAUM · $24B to $27BDec 12, 2025 to Mar 26, 2026
- Accounts · 3,051 to 2,338Aug 16, 2024 to Mar 31, 2025
- Advisory employees · 67 to 72Aug 16, 2024 to Mar 31, 2025
- BD registered reps · 30 to 29Aug 16, 2024 to Mar 31, 2025
- Charity clients · 71 to 9Aug 16, 2024 to Mar 31, 2025
- Corporate clients · 1,182 to 35Aug 16, 2024 to Mar 31, 2025
- HNW clients · 0 to 5Aug 16, 2024 to Mar 31, 2025
- Individual clients · 512 to 1,006Aug 16, 2024 to Mar 31, 2025
- Pension plan clients · 49 to 1,328Aug 16, 2024 to Mar 31, 2025
- Employees · 80 to 72Aug 16, 2024 to Mar 31, 2025
- Insurance-licensed employees · 2 to 0Aug 16, 2024 to Mar 31, 2025
- Financial planning clients · 0 to 26-50Aug 16, 2024 to Mar 31, 2025
- HQ city · unset to Aug 16, 2024 to Mar 31, 2025
- HQ state · unset to Aug 16, 2024 to Mar 31, 2025
- State-registered IARs · 67 to 72Aug 16, 2024 to Mar 31, 2025
- Discretionary RAUM · $6.3B to $7.2BAug 16, 2024 to Mar 31, 2025
- HNW RAUM · unset to 54249073.0Aug 16, 2024 to Mar 31, 2025
- Individual RAUM · $392M to $431MAug 16, 2024 to Mar 31, 2025
- Non-discretionary RAUM · $16B to $16BAug 16, 2024 to Mar 31, 2025
- Pension RAUM · $1.4B to $23BAug 16, 2024 to Mar 31, 2025
- RAUM · $22B to $24BAug 16, 2024 to Mar 31, 2025
- Accounts · 0 to 3,051Jul 17, 2024 to Aug 16, 2024
- Charity clients · unset to 71.0Jul 17, 2024 to Aug 16, 2024
- Corporate clients · unset to 1182.0Jul 17, 2024 to Aug 16, 2024
Signals
10 dated events
- Andrew Charles Wheeler left Wellth Advisory Services, Llc for Lpl Financial Llc (registered 2026-09-10)Jun 26, 2026 · Advisor changed firm · fact
- 2 advisors left Global Retirement Partners LLC (San Rafael, CA) for Wellth Advisory Services, LLC on the same dayApr 15, 2026 · Team lift-out · derived
- Thatcher Scott Schwendiman left Wellth Advisory Services, Llc for New Millennium Group (registered 2026-01-28)Dec 9, 2025 · Advisor changed firm · fact
- Tony M Pritchett left Wellth Advisory Services, Llc for Ard Advisory Services, Llc (registered 2025-11-22)Dec 5, 2025 · Advisor changed firm · fact
- Garrett Edward Leet left Wellth Advisory Services, Llc for Facet (registered 2025-06-17)Jun 18, 2025 · Advisor changed firm · fact
- Ivette Marquez Hauser left Wellth Advisory Services, Llc for Retirement And Wealth At Alliant, Llc (registered 2026-07-02)Mar 25, 2025 · Advisor changed firm · fact
- Gregory Phillip Row left Wellth Advisory Services, Llc for Edward Jones (registered 2024-09-13)Feb 5, 2025 · Advisor changed firm · fact
- Wellth Advisory Services, Llc reported 67 state-registered advisory representatives, up from 0 (2024-07-17 to 2024-08-16)Aug 16, 2024 · Advisor headcount change · derived
- Wellth Advisory Services, Llc reported 31 offices beyond its principal office, up from 0 (2024-04-05 to 2024-06-24)Jun 24, 2024 · Office count change · derived
- Wellth Advisory Services, Llc filed its initial SEC registration (Form ADV)Mar 27, 2024 · First SEC registration · fact
Across DFX
shared identifiers only, never a name match
No identifier-backed link to the venture, private equity, family office or sponsor graphs.
How to reach
public business contact points only, each with its source
- Firm profile
- linkedin.com/company/strategic-retirement-partnersreportedpublic record, Form ADV, Sep 17, 2026
- Website
- srpretire.comreportedpublic record, Form ADV, Sep 17, 2026
- Principal office phone
- 866-777-4015reportedpublic record, Form ADV, Aug 31, 2026
Provenance
- Form ADV
- SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
- Advisors
- IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
- Class
- Institutional managerderiveda rule over Items 5.D and 7.A
- RAUM per advisor
- $361Mderivedfirm RAUM over the IAPD count; not a book size
- Loaded
- Sep 14, 2026