DFX Intelligence
RIA Intelligence
Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.
SEC-registered adviser
Asset Allocation Strategies, LLC
Latest filing Jul 2, 2026
First filing on the tape Sep 21, 2015 · 58 filings
SEC status approved since Sep 28, 2015
RAUM
$1.0B
reported, Item 5.F
Discretionary
70%
of RAUM
Private clients
70%
$717M individuals and HNW
Advisors
40
registered through the firm on IAPD
RAUM per advisor
$25.5M
derived; firm RAUM over IAPD count
Employees
45
45 advisory (5.B.1)
Offices
28
beyond the principal office
Private funds
0
reported on Schedule D
History
58 filings and snapshots on the tape
RAUM$1.0B as of Jul 2, 2026
Mar 30, 2016$29.1M then
HNW client RAUM$168M as of Jul 2, 2026
Feb 26, 2018$5.8M then
State-registered IARs (5.B.3)45 as of Jul 2, 2026
Mar 30, 201614 then
Employees (5.A)45 as of Jul 2, 2026
Mar 30, 201616 then
Private funds: no history
RAUM +33% over the last fiscal year+31% a year over threeIARs 39 to 45
Practice profile
derived from the filing of Jul 2, 2026; every figure names its basis
Archetypes, each a printed rule
- Mass-affluent RIA · private-client share at least 50 percent, non-HNW individuals at least 60 percent of private-client RAUM
- RAUM per advisor
- $25.5MderivedRAUM over IAPD advisors; not a book size
- Clients per advisor
- 109derivedindividual and HNW clients (5.D) over advisors
- Average HNW client
- $1.1MderivedHNW RAUM over HNW clients
- Average account
- $153,059derivedRAUM over accounts (5.F.2.f)
- Discretionary
- 70%derivedof RAUM
- Institutional
- 30%derivedpensions, charities, corporations, government, insurance, banks, other advisers
- Employees per advisor
- 1.1derivedItem 5.A over advisors
- Advisors per office
- 1.4derived29 offices incl. principal (1.F.5)
- RAUM growth, one year
- +33%derivedbetween the last two annual amendments
- Advisor growth, one year
- +15%derivedItem 5.B.3 between annual amendments
- Client growth, one year
- +13%derived
- Compensation
- percentage of assets, hourly, fixed feesreportedItem 5.E
- Advisory activities
- financial planning, portfolio management for individuals, portfolio management for businesses and institutions, selection of other advisers, educational seminarsreportedItem 5.G
- Ownership
- no PE, bank or public-company owner found on Schedule Aderived
- Advisor book size
- not public; not estimatedreported
Also answered yes on Form ADV
- buys or sells securities as principal to or from clients (8.A.2)
- has discretionary authority over which securities are bought or sold (8.C.1)
- receives research or other products from a broker-dealer, soft dollars (8.E)
Where the RAUM sits
Form ADV Item 5.D, latest filing
- Individuals$549M54%
- Pension and profit-sharing plans$302M30%
- High-net-worth individuals$168M16%
- Individual clients
- 4,208reported
- HNW clients
- 155reported
- Pension plan clients
- 31reported
- Charitable clients
- n/areported
- Accounts
- 6,660reported
- Financial planning clients
- 1-10reported
- Wrap fee programs
- noreported
- Custody of client assets
- noreported
- Compensation
- % of AUM, fixed, hourlyreported
- Class basis
- private_client_share=0.7 fund_share=0.0 institutional_share=0.3 related_bd=true related_bank=false bd_reps=35.0derived
Advisors registered through the firm
40 on IAPD today, longest tenure first
| Name | Branch | Here since | In industry | Prior firms |
|---|---|---|---|---|
| Joe Allen Dahm | Holland, Mi | Dec 10, 2010 | 25 y | 0 |
| Scott M Byrne | Farmington, Mi | Jan 20, 2011 | 21 y | 0 |
| Richard James Barden | Farmington, Mi | Jan 26, 2011 | 40 y | 0 |
| Kevin J Arends | Muskegon, Mi | Feb 25, 2011 | 22 y | 0 |
| Stephen Michael LaymanCertified Financial Planner | Farmington, Mi | May 16, 2011 | 25 y | 0 |
| Austin Marshall Dahm | Farmington, Mi | Jan 17, 2012 | 21 y | 0 |
| Steven Allan Lusky | Farmington, Mi | Sep 21, 2012 | 29 y | 0 |
| Matthew A Wynalda | Grand Rapids, Mi | Jan 14, 2016 | 25 y | 0 |
| Chris Edward Goldner | Farmington, Mi | May 3, 2016 | 17 y | 0 |
| Joshua Julian De Los Santos | Farmington, Mi | Feb 3, 2017 | 22 y | 0 |
| Michael John Brandone | Aubrey, Tx | Jan 3, 2019 | 30 y | 8 |
| Kenny Roland Goldner | Farmington, Mi | Jun 4, 2019 | 14 y | 0 |
| David Patrick Sawinski | Farmington, Mi | Jul 31, 2020 | 36 y | 0 |
| Romonia Bradford Lee | Augusta, Ga | Aug 11, 2020 | 18 y | 2 |
| Rodney Perry Keyes | Fayetteville, Ga | Aug 11, 2020 | 28 y | 2 |
| Nicholas Joseph Pagano | Farmington, Mi | Aug 18, 2020 | 35 y | 2 |
| Todd Robert Olson | Grand Rapids, Mi | Dec 1, 2020 | 11 y | 0 |
| Justin Benjamin Rolnitzky | Farmington, Mi | May 20, 2021 | 14 y | 0 |
| Sampson Parham Reavis | Charlotte, Nc | May 26, 2021 | 17 y | 0 |
| James Allan Smith | Fennville, Mi | Feb 28, 2022 | 29 y | 0 |
| Matthew James Lake | Farmington, Mi | Mar 28, 2022 | 11 y | 0 |
| Justin R Cherwinski | Farmington, Mi | Jan 30, 2023 | 12 y | 0 |
| Eric Kemon Papacosta | Farmington, Mi | Aug 1, 2023 | 18 y | 0 |
| Shoumya Brata Saha | Farmington, Mi | Jan 2, 2024 | 20 y | 1 |
| Darren Andrew Woolson | Farmington, Mi | Jan 9, 2024 | 26 y | 3 |
| Jeffrey David Cartwright | Holly, Mi | May 6, 2024 | 14 y | 0 |
| Matthew Loren DennisonCertified Financial Planner | Farmington, Mi | Oct 9, 2024 | 11 y | 0 |
| Benjimin James June | Grand Rapids, Mi | Nov 4, 2024 | 11 y | 2 |
| Connor Baker | Grand Rapids, Mi | Jan 1, 2025 | 10 y | 1 |
| Michael Anthony Lucarelli | Wilton Manors, Fl | Jan 6, 2025 | 27 y | 0 |
| Steven Roy Levine | Bloomfield Hills, Mi | Jan 7, 2025 | 29 y | 0 |
| Stefan Charles Ropp | Farmington, Mi | Jan 8, 2025 | 10 y | 0 |
| Robert A Doehrer | Farmington, Mi | Feb 28, 2025 | 28 y | 0 |
| Jodi Michele Rosen | Farmington, Mi | Mar 31, 2025 | 18 y | 0 |
| Vera Jefremovas | Farmington, Mi | Jul 28, 2025 | 24 y | 0 |
| Robert David Lee | Farmington, Mi | Sep 5, 2025 | 11 y | 1 |
| Kyle Wayne Tetreault | Farmington, Mi | Jan 9, 2026 | 11 y | 0 |
| Rocio Espinosa | Miami Beach, Fl | Jan 19, 2026 | 13 y | 0 |
| David Alan Barden | Farmington, Mi | Jan 20, 2026 | 20 y | 0 |
| Andre' Dericko Bell | Detroit, Mi | Sep 11, 2026 | 10 y | 2 |
Advisor movement
5 left, 1 joined in 12 months
net -4 in 12 months4 left in 90 days1 joined in 90 daysdeparture rate 13% of current headcount11 left over 36 months
Left, latest
- Deanna Pelletier to First Advisors National, LLCAug 12, 2026 · RIA to RIA
- Rodrigo Posse to First Advisors National, LLCJul 28, 2026 · RIA to RIA
- Indra Arango to First Advisors National, LLCJul 28, 2026 · RIA to RIA
- Richard John Bellamy to First Advisors National, LLCJul 28, 2026 · RIA to RIA
- Benson N Onyegbula to Secure Asset Management, L.L.C.Apr 30, 2026 · RIA to RIA
- Cary Lynn Hise to Dempsey Lord Smith, LLCMay 14, 2025 · RIA to RIA
- Genevieve Margaret Guys to Advisory Services NetworkNov 11, 2024 · RIA to RIA
- Chad Dixon to Cetera Investment Advisers LLCSep 11, 2024 · RIA to affiliated broker-dealer or bank
- Lea Rosel Bush to Global View Capital Management LLCMay 30, 2024 · RIA to RIA
- Timothy Andrew Westra to Pruco Securities, LLCApr 17, 2024 · RIA to affiliated broker-dealer or bank
- Alex Seth Paul to FartherFeb 27, 2024 · RIA to RIA
- Clinton Matthew Cooper to Cougar Mutual Company IncJul 5, 2023 · RIA to a state-registered adviser
- George Michael Kontos to Advice And Planning ServicesJun 20, 2023 · RIA to affiliated broker-dealer or bank
- Matthew Lane Puckett Underwood to Lincoln InvestmentFeb 25, 2022 · RIA to affiliated broker-dealer or bank
- Richard Hubbard Martin to Googins Advisors, Inc.Mar 22, 2021 · RIA to RIA
Joined, latest
- Andre' Dericko Bell from Lincoln InvestmentSep 11, 2026 · RIA to RIA
- Robert David Lee from Florida Financial Advisors, LLCSep 5, 2025 · Affiliated broker-dealer or bank to independent RIA
- Benson N Onyegbula from Epi Financial GroupJul 22, 2025 · Other
- Connor Baker from Northwestern Mutual Investment Services,LLCJan 1, 2025 · Other
- Benjimin James June from Principal Securities, Inc.Nov 4, 2024 · Affiliated broker-dealer or bank to independent RIA
- Darren Andrew Woolson from Morgan StanleyJan 9, 2024 · Wirehouse to independent RIA
- Lea Rosel Bush from Transamerica Financial Advisors, LLCApr 30, 2023 · Affiliated broker-dealer or bank to independent RIA
- Chad Dixon from Merrill Lynch, Pierce, Fenner & Smith IncorporatedAug 16, 2021 · Wirehouse to independent RIA
- Matthew Lane Puckett Underwood from Commonwealth Financial NetworkNov 3, 2020 · Affiliated broker-dealer or bank to independent RIA
- Nicholas Joseph Pagano from Gainplan LLCAug 18, 2020 · RIA to RIA
- Rodney Perry Keyes from Transamerica Financial Advisors, LLCAug 11, 2020 · Affiliated broker-dealer or bank to independent RIA
- Romonia Bradford Lee from Esi Financial AdvisorsAug 11, 2020 · Affiliated broker-dealer or bank to independent RIA
- Michael John Brandone from TrutoroJan 3, 2019 · RIA to RIA
- Jeremy Craig Mayfield from Onpointe Advisory And Financial Services, LLCNov 3, 2017 · Other
- Todd A Bertsch from Voya Financial Advisors, Inc.Aug 19, 2014 · Other
Teams: two or more advisors moving together within fourteen days, from one state
- 2 left for First Advisors National, LLCJul 28, 2026 · Farmington, Mi
Private funds
No private fund reported.
Owners and control persons
Schedule A and B, latest filing
- K Alexander Kocoves · Member/Ownercontrolsince 10/2009 · owns 75% or more
- Patrick Michael Mcevilly · Member/Ownercontrolsince 03/2021 · owns 25% to 50%
- Benjamin Justin Rolnitzky · Director Of Internal Operationscontrolsince 02/2019 · owns less than 5%
- Charles Stefan Ropp · Principalcontrolsince 02/2025 · owns less than 5%
- Andrew Darren Woolson · Chief Compliance Officer, Chief Executive Officercontrolsince 04/2024 · owns less than 5%
Related persons
Schedule D 7.A
- Glp Investment Services, LLCbroker-dealerreal estaten
Office movement
IAPD branch city; joins and departures in 12 months
| Office | Advisors | Joined | Left | Teams out | Forming |
|---|---|---|---|---|---|
| Farmington, Mi · principal | 40 | 4 | 2 | 1 | |
| Grand Rapids, Mi | 7 | 0 | 0 | ||
| South Haven, Mi | 3 | 1 | 0 | ||
| Holland, Mi | 2 | 0 | 0 | ||
| Miami, Fl | 0 | 0 | 1 | ||
| Royal Oak, Mi | 0 | 0 | 1 | ||
| Pompano Beach, Fl | 0 | 0 | 1 |
Offices
Schedule D 1.F, the 25 largest
- Grand Rapids, MI5 employees
- Farmington, MI4 employees
- Ponte Vedra, FL2 employees
- South Haven, MI2 employees
- Holland, MI2 employees
- Matthews, NC1 employees
- Muskegon, MI1 employees
- , 1 employees
- Norton Shores, MI1 employees
- Augusta, GA1 employees
- , 1 employees
- Ludington, MI1 employees
ADV anomalies
3 against comparable advisers; where to look, not conclusions
- control person changedChange between filings · filing Jul 2, 2026ROPP, STEFAN, CHARLES (PRINCIPAL) appeared on Schedule A between the filings of 2024-04-30 and 2026-07-02peers: independent wealth managers, $1B to $5B (1,360)
- control person changedChange between filings · filing Jul 2, 2026MCEVILLY, MICHAEL, PATRICK (MEMBER/OWNER) left Schedule A between the filings of 2024-04-30 and 2026-07-02peers: independent wealth managers, $1B to $5B (1,360)
- account count surgeChange between filings · filing Mar 5, 2026accounts (Item 5.F.2.f) moved from 3,883.0 to 6,660.0 (+72.0%) between the annual amendments of 2025-04-03 and 2026-03-05; the peer median change was +6.0% (1206 comparable advisers, 94.0th percentile of changes)peers: independent wealth managers, $1B to $5B (1,206) · 94% percentile
What changed
consecutive filings, newest first
- Accounts · 3,883 to 6,660May 28, 2025 to Mar 5, 2026
- Advisory employees · 39 to 45May 28, 2025 to Mar 5, 2026
- BD registered reps · 32 to 35May 28, 2025 to Mar 5, 2026
- HNW clients · 123 to 155May 28, 2025 to Mar 5, 2026
- Individual clients · 3,736 to 4,208May 28, 2025 to Mar 5, 2026
- Pension plan clients · 24 to 31May 28, 2025 to Mar 5, 2026
- Employees · 39 to 45May 28, 2025 to Mar 5, 2026
- State-registered IARs · 39 to 45May 28, 2025 to Mar 5, 2026
- Discretionary RAUM · $556M to $717MMay 28, 2025 to Mar 5, 2026
- HNW RAUM · $124M to $168MMay 28, 2025 to Mar 5, 2026
- Individual RAUM · $432M to $549MMay 28, 2025 to Mar 5, 2026
- Non-discretionary RAUM · $211M to $302MMay 28, 2025 to Mar 5, 2026
- Pension RAUM · $211M to $302MMay 28, 2025 to Mar 5, 2026
- RAUM · $767M to $1.0BMay 28, 2025 to Mar 5, 2026
- Financial planning clients · 1-10 to 1-10Apr 3, 2025 to May 28, 2025
- Accounts · 3,756 to 3,883Apr 30, 2024 to Apr 3, 2025
- Advisory employees · 40 to 39Apr 30, 2024 to Apr 3, 2025
- BD registered reps · 35 to 32Apr 30, 2024 to Apr 3, 2025
- HNW clients · 71 to 123Apr 30, 2024 to Apr 3, 2025
- Individual clients · 3,670 to 3,736Apr 30, 2024 to Apr 3, 2025
- Pension plan clients · 15 to 24Apr 30, 2024 to Apr 3, 2025
- Employees · 40 to 39Apr 30, 2024 to Apr 3, 2025
- State-registered IARs · 40 to 39Apr 30, 2024 to Apr 3, 2025
- Other offices · 26 to 28Apr 30, 2024 to Apr 3, 2025
- Discretionary RAUM · $451M to $556MApr 30, 2024 to Apr 3, 2025
- HNW RAUM · $96.3M to $124MApr 30, 2024 to Apr 3, 2025
- Individual RAUM · $355M to $432MApr 30, 2024 to Apr 3, 2025
- Non-discretionary RAUM · $176M to $211MApr 30, 2024 to Apr 3, 2025
- Pension RAUM · $176M to $211MApr 30, 2024 to Apr 3, 2025
- RAUM · $627M to $767MApr 30, 2024 to Apr 3, 2025
- Accounts · 3,541 to 3,756Nov 20, 2023 to Mar 7, 2024
- Advisory employees · 37 to 40Nov 20, 2023 to Mar 7, 2024
- HNW clients · 67 to 71Nov 20, 2023 to Mar 7, 2024
- Individual clients · 2,626 to 3,670Nov 20, 2023 to Mar 7, 2024
- Pension plan clients · 6 to 15Nov 20, 2023 to Mar 7, 2024
- Employees · 37 to 40Nov 20, 2023 to Mar 7, 2024
- Financial planning clients · 0 to 1-10Nov 20, 2023 to Mar 7, 2024
- State-registered IARs · 37 to 40Nov 20, 2023 to Mar 7, 2024
- Other offices · 25 to 26Nov 20, 2023 to Mar 7, 2024
- Discretionary RAUM · $335M to $451MNov 20, 2023 to Mar 7, 2024
Signals
28 dated events
- Deanna Pelletier left Asset Allocation Strategies, Llc for First Advisors National, Llc (registered 2026-08-05)Aug 12, 2026 · Advisor changed firm · fact
- Richard John Bellamy left Asset Allocation Strategies, Llc for First Advisors National, Llc (registered 2026-08-27)Jul 28, 2026 · Advisor changed firm · fact
- Indra Arango left Asset Allocation Strategies, Llc for First Advisors National, Llc (registered 2026-08-27)Jul 28, 2026 · Advisor changed firm · fact
- Rodrigo Posse left Asset Allocation Strategies, Llc for First Advisors National, Llc (registered 2026-08-20)Jul 28, 2026 · Advisor changed firm · fact
- 3 advisors left Asset Allocation Strategies, LLC (Farmington, MI) for First Advisors National, LLC on the same dayJul 28, 2026 · Team lift-out · derived
- Benson N Onyegbula left Asset Allocation Strategies, Llc for Secure Asset Management, L.L.C. (registered 2026-05-22)Apr 30, 2026 · Advisor changed firm · fact
- Asset Allocation Strategies, Llc reported RAUM $1.0B, up 33% from $767.4M (2025-05-28 to 2026-03-05)Mar 5, 2026 · RAUM change · derived
- Cary Lynn Hise left Asset Allocation Strategies, Llc for Dempsey Lord Smith, Llc (registered 2025-05-14)May 14, 2025 · Advisor changed firm · fact
- Genevieve Margaret Guys left Asset Allocation Strategies, Llc for Advisory Services Network (registered 2024-11-11)Nov 11, 2024 · Advisor changed firm · fact
- Chad Dixon left Asset Allocation Strategies, Llc for Cetera Investment Advisers Llc (registered 2024-09-20)Sep 11, 2024 · Advisor changed firm · fact
- Lea Rosel Bush left Asset Allocation Strategies, Llc for Global View Capital Management Llc (registered 2024-09-13)May 30, 2024 · Advisor changed firm · fact
- Andrew Darren Woolson (Chief Compliance Officer) appeared on Schedule A of Asset Allocation Strategies, LlcApr 30, 2024 · Control person joined · fact
- Timothy Andrew Westra left Asset Allocation Strategies, Llc for Pruco Securities, Llc (registered 2024-04-22)Apr 17, 2024 · Advisor changed firm · fact
- Asset Allocation Strategies, Llc reported RAUM $626.7M, up 39% from $451.3M (2023-11-20 to 2024-03-07)Mar 7, 2024 · RAUM change · derived
- Alex Seth Paul left Asset Allocation Strategies, Llc for Farther (registered 2024-11-19)Feb 27, 2024 · Advisor changed firm · fact
- Lynn Heather Lyon (Chief Operating Officer, Chief Compliance Officer) no longer on Schedule A of Asset Allocation Strategies, Llc (listed 2023-03-31, absent 2023-11-16)Nov 16, 2023 · Control person left · inference
- Seth Alex Paul (Director Of Investment Committee And Portfolio Management) no longer on Schedule A of Asset Allocation Strategies, Llc (listed 2023-03-31, absent 2023-11-16)Nov 16, 2023 · Control person left · inference
- Clinton Matthew Cooper left Asset Allocation Strategies, Llc for Cougar Mutual Company Inc (registered 2025-11-25)Jul 5, 2023 · Advisor changed firm · fact
- George Michael Kontos left Asset Allocation Strategies, Llc for Advice And Planning Services (registered 2023-07-05)Jun 20, 2023 · Advisor changed firm · fact
- Asset Allocation Strategies, Llc reported 25 offices beyond its principal office, up from 11 (2023-03-24 to 2023-03-31)Mar 31, 2023 · Office count change · derived
- Lawrence Matthew Desantos (President) no longer on Schedule A of Asset Allocation Strategies, Llc (listed 2023-03-24, absent 2023-03-31)Mar 31, 2023 · Control person left · inference
- Asset Allocation Strategies, Llc reported RAUM $388.0M, up 124% from $173.3M (2021-10-28 to 2022-03-31)Mar 31, 2022 · RAUM change · derived
- Matthew Lane Puckett Underwood left Asset Allocation Strategies, Llc for Lincoln Investment (registered 2022-02-28)Feb 25, 2022 · Advisor changed firm · fact
- Hubbard Richard Martin (Secretary & Treasurer) no longer on Schedule A of Asset Allocation Strategies, Llc (listed 2020-12-18, absent 2021-03-30)Mar 30, 2021 · Control person left · inference
- Seth Alex Paul (Director Of Investment Committee And Portfolio Management) appeared on Schedule A of Asset Allocation Strategies, LlcMar 30, 2021 · Control person joined · fact
- Lawrence Matthew Desantos (President) appeared on Schedule A of Asset Allocation Strategies, LlcMar 30, 2021 · Control person joined · fact
- Lynn Heather Lyon (Chief Operating Officer, Chief Compliance Officer) appeared on Schedule A of Asset Allocation Strategies, LlcMar 30, 2020 · Control person joined · fact
- Asset Allocation Strategies, Llc filed its initial SEC registration (Form ADV)Sep 21, 2015 · First SEC registration · fact
Across DFX
shared identifiers only, never a name match
No identifier-backed link to the venture, private equity, family office or sponsor graphs.
How to reach
public business contact points only, each with its source
- Business phone
- 231-457-4193reportedpublished by the firm, firm site, Sep 16, 2026
- Business phone
- 248-489-0101reportedpublished by the firm, firm site, Sep 16, 2026
- Business phone
- 269-637-4245reportedpublished by the firm, firm site, Sep 16, 2026
- Firm profile
- linkedin.com/company/glpfinancialgroupreportedpublic record, Form ADV, Sep 17, 2026
- Website
- glpfinancialgroup.comreportedpublic record, Form ADV, Sep 17, 2026
- Principal office phone
- 248-489-0101reportedpublic record, Form ADV, Jul 2, 2026
- Contact form
- glpfinancialgroup.com/contactreportedpublished by the firm, firm site, Sep 16, 2026
Provenance
- Form ADV
- SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
- Advisors
- IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
- Class
- Independent wealth managerderiveda rule over Items 5.D and 7.A
- RAUM per advisor
- $25.5Mderivedfirm RAUM over the IAPD count; not a book size
- Loaded
- Sep 14, 2026