DFX Intelligence

RIA Intelligence

Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.

SEC-registered adviser

Secure Asset Management, L.L.C.

Independent wealth managerTroy, MichiganCRD 144046SEC 801-113954websiteIAPD
Latest filing Aug 20, 2026
First filing on the tape Aug 8, 2018 · 96 filings
SEC status approved since Sep 7, 2018
RAUM
$871M
reported, Item 5.F
Discretionary
91%
of RAUM
Private clients
100%
$871M individuals and HNW
Advisors
54
registered through the firm on IAPD
RAUM per advisor
$16.1M
derived; firm RAUM over IAPD count
Employees
54
54 advisory (5.B.1)
Offices
31
beyond the principal office
Private funds
0
reported on Schedule D
History
96 filings and snapshots on the tape
RAUM$871M as of Aug 20, 2026
Mar 6, 2019$194M then
HNW client RAUM$507M as of Aug 20, 2026
Mar 6, 2019$37.3M then
State-registered IARs (5.B.3)54 as of Aug 20, 2026
Mar 6, 201915 then
Employees (5.A)54 as of Aug 20, 2026
Mar 6, 201915 then
Private funds: no history
RAUM -2.2% over the last fiscal year+26% a year over threeIARs 49 to 54offices 24 to 31
Practice profile
derived from the filing of Aug 20, 2026; every figure names its basis
Archetypes, each a printed rule
  • HNW wealth manager · private-client share of RAUM at least 50 percent and HNW share of private-client RAUM 50 to 90 percent
RAUM per advisor
$16.1MderivedRAUM over IAPD advisors; not a book size
Clients per advisor
53derivedindividual and HNW clients (5.D) over advisors
Average HNW client
$2.2MderivedHNW RAUM over HNW clients
Average account
$188,895derivedRAUM over accounts (5.F.2.f)
Discretionary
91%derivedof RAUM
Institutional
0.0%derivedpensions, charities, corporations, government, insurance, banks, other advisers
Employees per advisor
1.0derivedItem 5.A over advisors
Advisors per office
1.7derived32 offices incl. principal (1.F.5)
RAUM growth, one year
-2.2%derivedbetween the last two annual amendments
Advisor growth, one year
+12%derivedItem 5.B.3 between annual amendments
Client growth, one year
-39%derived
Compensation
percentage of assets, fixed fees, otherreportedItem 5.E
Advisory activities
financial planning, portfolio management for individuals, pension consulting, selection of other advisersreportedItem 5.G
Ownership
no PE, bank or public-company owner found on Schedule Aderived
Advisor book size
not public; not estimatedreported
Also answered yes on Form ADV
  • buys or sells securities as principal to or from clients (8.A.2)
  • has discretionary authority over which securities are bought or sold (8.C.1)
  • receives research or other products from a broker-dealer, soft dollars (8.E)
  • marketing includes hypothetical performance (5.L.3)
Where the RAUM sits
Form ADV Item 5.D, latest filing
  • High-net-worth individuals$507M58%
  • Individuals$364M42%
Individual clients
2,644reported
HNW clients
233reported
Pension plan clients
0reported
Charitable clients
0reported
Accounts
4,609reported
Financial planning clients
51-100reported
Wrap fee programs
noreported
Custody of client assets
noreported
Compensation
% of AUM, fixedreported
Class basis
private_client_share=1.0 fund_share=0.0 institutional_share=0.0 related_bd=true related_bank=false bd_reps=38.0derived
Advisors registered through the firm
54 on IAPD today, longest tenure first
NameBranchHere sinceIn industryPrior firms
Michael R. CaveTroy, MiFeb 4, 201026 y0
William Anthony ThomasCertified Financial PlannerTroy, MiMar 25, 201120 y1
Randall Eli JosephTroy, MiSep 20, 201216 y0
Eric Clay SpencerBloomfield, Mi Sep 24, 201530 y2
Craig T ConleyTroy, MiApr 17, 201739 y0
Jeremy Benjamin GoldsteinChartered Financial ConsultantTroy, MiNov 1, 201834 y4
Brian David DudleyElkhorn, NeFeb 3, 202127 y3
Austin A BowlinKirkland, Wa May 4, 202110 y1
Taylor Wilson ArmstrongSan Francisco, Ca May 24, 202113 y2
Roger William BowlinTroy, Mi Jun 4, 202137 y4
Clark D HarrisTroy, MiSep 17, 202130 y1
Mark John MuellerBloomfield Hills, Mi Sep 23, 202135 y1
Kevin VandenhauteTroy, Mi Sep 23, 202116 y1
Marc Arthur NevilleTroy, Mi Oct 12, 202140 y2
Bradley Allen DavisTroy, MiFeb 9, 202222 y1
Robert George LanghorstTroy, Mi Jun 8, 202215 y3
Gavin SchmidtmannBloomfield Hills, MiJul 21, 202210 y0
Zachary KocurekKirkland, WaDec 4, 202311 y0
Peter Canisius RuhTroy, Mi Mar 28, 202424 y5
Dean Harry SalminenCook, MnApr 22, 202430 y2
Pamela Sue HarrisonTroy, Mi Apr 30, 202421 y8
Shadi MaasriTroy, Mi May 7, 202410 y3
Larry SfinasChartered Financial ConsultantSouthampton, PaMay 21, 202457 y12
Ryan ReynoldsColorado Spring, CoMay 28, 202411 y2
Glen Howard ChesterCertified Financial PlannerGranada Hills, CaJun 19, 202432 y2
Nancy Lynne DanielNaples, Fl Jul 8, 202432 y4
David Robert CoughlinCertified Financial PlannerOrange Park, FlAug 10, 202435 y3
Josiah Gillson SherkTroy, MiAug 27, 202413 y0
Charlie Ray KirvenHouston, TxSep 3, 202442 y2
Scott Michael BarthFlower Mound, TxSep 10, 202429 y2
Richard A YemmCertified Financial PlannerTroy, Mi Sep 24, 202434 y5
Zachary HonessTroy, Mi Nov 1, 202411 y2
Gregg William HuxleyTroy, MiJan 6, 202528 y4
Giovanni Antonio MalatestaArgyle, TxFeb 13, 202521 y5
Jill Ann LowtherTroy, MiFeb 24, 202518 y2
Frederick FelicianoTroy, Mi Mar 24, 202532 y2
Michael Lynn FortnerCertified Financial PlannerSpring, TxMar 28, 202526 y3
Bangjie YangMercier Island, WaMar 31, 202512 y0
Thaddeus William SchlaudCertified Financial PlannerBloomfield Hills, MiMay 23, 202513 y2
Chad Michael WottonCertified Financial PlannerBloomfield Hills, MiMay 23, 202511 y1
All 54 advisors at Secure Asset Management, L.L.C.
Advisor movement
2 left, 13 joined in 12 months
net +11 in 12 months0 left in 90 days2 joined in 90 daysdeparture rate 3.7% of current headcount14 left over 36 months
Left, latest
Joined, latest
Teams: two or more advisors moving together within fourteen days, from one state
Private funds
No private fund reported.
Owners and control persons
Schedule A and B, latest filing
  • Eli Randall Joseph · Chief Compliance Officercontrol
    since 05/2019 · owns less than 5%
  • Eliott Bryan Spencer · Managing Membercontrol
    since 04/2007 · owns 75% or more
Related persons
Schedule D 7.A
  • Aurora Securities Inc
    broker-dealerreal estaten
  • Secure Investors Group, Inc.
    real estaten
  • Secure Tax Service, L.L.C.
    insurancen
Office movement
IAPD branch city; joins and departures in 12 months
OfficeAdvisorsJoinedLeftTeams outForming
Troy, Mi · principal34102
Bloomfield Hills, Mi600
Kirkland, Wa400
San Francisco, Ca300
Bloomfield, Mi210
Portland, Or200
Mercier Island, Wa210
Ladera Ranch, Ca000
Fargo, Nd003
Fort Wayne, In000
Alabaster, Al000
Lakewood, Co001
Topeka, Ks000
Offices
Schedule D 1.F, the 25 largest
  • Fort Wayne, IN9 employees
  • Fargo, ND5 employees
  • Bloomfield Hills, MI4 employees
  • Kirkland, WA3 employees
  • Clinton Township, MI2 employees
  • Topeka, KS2 employees
  • St. Louis, MO2 employees
  • Elkhorn, NE1 employees
  • Livonia, MI1 employees
  • Simpsonville, SC1 employees
  • , 1 employees
  • Orange Park, FL1 employees
  • Houston, TX1 employees
  • Albion, MI1 employees
  • Boulder, CO1 employees
  • Colorado Springs, CO1 employees
  • Cook, MN1 employees
  • Utica, MI1 employees
  • , 1 employees
  • San Francisco, CA
  • Portland, OR
ADV anomalies
2 against comparable advisers; where to look, not conclusions
  • clients down average size upCombination · filing Mar 18, 2026
    private clients fell 20 percent or more while RAUM per client rose 30 percent or more: a move up-market or the departure of small accounts. RAUM $890,034,531 to $870,615,187, advisors 49 to 55, private clients 4714 to 2877, offices 24 to 31 (2025-04-25 to 2026-03-18)
    peers: independent wealth managers, $500M to $1B (1,483)
  • client count collapseChange between filings · filing Mar 18, 2026
    individual and HNW clients (Item 5.D) moved from 4,714.0 to 2,877.0 (-39.0%) between the annual amendments of 2025-04-25 and 2026-03-18; the peer median change was +5.0% (1216 comparable advisers, 3.0th percentile of changes)
    peers: independent wealth managers, $500M to $1B (1,216) · 2.6% percentile
What changed
consecutive filings, newest first
  • Advisory employees · 55 to 54
    Mar 18, 2026 to Jun 24, 2026
  • Employees · 55 to 54
    Mar 18, 2026 to Jun 24, 2026
  • State-registered IARs · 55 to 54
    Mar 18, 2026 to Jun 24, 2026
  • Accounts · 4,714 to 4,609
    Dec 23, 2025 to Mar 18, 2026
  • HNW clients · 196 to 233
    Dec 23, 2025 to Mar 18, 2026
  • Individual clients · 4,518 to 2,644
    Dec 23, 2025 to Mar 18, 2026
  • Financial planning clients · 26-50 to 51-100
    Dec 23, 2025 to Mar 18, 2026
  • Other offices · 27 to 31
    Dec 23, 2025 to Mar 18, 2026
  • Discretionary RAUM · $825M to $789M
    Dec 23, 2025 to Mar 18, 2026
  • HNW RAUM · $444M to $507M
    Dec 23, 2025 to Mar 18, 2026
  • Individual RAUM · $446M to $364M
    Dec 23, 2025 to Mar 18, 2026
  • Non-discretionary RAUM · $65.3M to $81.9M
    Dec 23, 2025 to Mar 18, 2026
  • RAUM · $890M to $871M
    Dec 23, 2025 to Mar 18, 2026
  • Advisory employees · 53 to 55
    Oct 31, 2025 to Dec 23, 2025
  • Employees · 53 to 55
    Oct 31, 2025 to Dec 23, 2025
  • State-registered IARs · 53 to 55
    Oct 31, 2025 to Dec 23, 2025
  • Other offices · 26 to 27
    Oct 31, 2025 to Dec 23, 2025
  • Advisory employees · 52 to 53
    Jul 29, 2025 to Oct 31, 2025
  • BD registered reps · 26 to 38
    Jul 29, 2025 to Oct 31, 2025
  • Employees · 52 to 53
    Jul 29, 2025 to Oct 31, 2025
  • State-registered IARs · 52 to 53
    Jul 29, 2025 to Oct 31, 2025
  • Advisory employees · 51 to 52
    Jun 26, 2025 to Jul 29, 2025
  • Employees · 51 to 52
    Jun 26, 2025 to Jul 29, 2025
  • Financial planning clients · 26-50 to 26-50
    Jun 26, 2025 to Jul 29, 2025
  • State-registered IARs · 51 to 52
    Jun 26, 2025 to Jul 29, 2025
  • Other offices · 23 to 26
    Jun 26, 2025 to Jul 29, 2025
  • Advisory employees · 49 to 51
    May 12, 2025 to Jun 26, 2025
  • Employees · 49 to 51
    May 12, 2025 to Jun 26, 2025
  • State-registered IARs · 49 to 51
    May 12, 2025 to Jun 26, 2025
  • Other offices · 24 to 23
    May 12, 2025 to Jun 26, 2025
  • Advisory employees · 48 to 49
    Feb 4, 2025 to Apr 25, 2025
  • Employees · 48 to 49
    Feb 4, 2025 to Apr 25, 2025
  • State-registered IARs · 48 to 49
    Feb 4, 2025 to Apr 25, 2025
  • Other offices · 25 to 24
    Feb 4, 2025 to Apr 25, 2025
  • Accounts · 3,698 to 4,714
    Jan 22, 2025 to Feb 4, 2025
  • HNW clients · 66 to 196
    Jan 22, 2025 to Feb 4, 2025
  • Individual clients · 3,632 to 4,518
    Jan 22, 2025 to Feb 4, 2025
  • Financial planning clients · 0 to 26-50
    Jan 22, 2025 to Feb 4, 2025
  • Discretionary RAUM · $558M to $825M
    Jan 22, 2025 to Feb 4, 2025
  • HNW RAUM · $151M to $444M
    Jan 22, 2025 to Feb 4, 2025
Signals
33 dated events
  • Eric Paul Hornyak left Secure Asset Management, L.L.C. for Emde Wealth Management Llc (registered 2026-04-01)
    May 22, 2026 · Advisor changed firm · fact
  • Daniel Eric Michael Schutz left Secure Asset Management, L.L.C. for Wealth Enhancement Advisory Services, Llc (registered 2026-04-21)
    Feb 13, 2026 · Advisor changed firm · fact
  • Craig Alan Rottman no longer registered at Secure Asset Management, L.L.C.; no later IA registration on IAPD
    Feb 3, 2026 · Advisor departure · fact
  • Michael Victor Young no longer registered at Secure Asset Management, L.L.C.; no later IA registration on IAPD
    Jan 22, 2026 · Advisor departure · fact
  • Austin Thomas Avery no longer registered at Secure Asset Management, L.L.C.; no later IA registration on IAPD
    Jan 22, 2026 · Advisor departure · fact
  • Douglas Gene Schmitz no longer registered at Secure Asset Management, L.L.C.; no later IA registration on IAPD
    Jan 22, 2026 · Advisor departure · fact
  • 2 advisors left Gainplan LLC (Bloomfield Hills, MI) for Secure Asset Management, L.L.C. on the same day
    May 30, 2025 · Team lift-out · derived
  • Thomas Roy Mazza no longer registered at Secure Asset Management, L.L.C.; no later IA registration on IAPD
    May 14, 2025 · Advisor departure · fact
  • Donald P Carnaghi no longer registered at Secure Asset Management, L.L.C.; no later IA registration on IAPD
    May 14, 2025 · Advisor departure · fact
  • Jameson Alexander Holehouse left Secure Asset Management, L.L.C. for Destiny Capital Corporation (registered 2025-05-15)
    Apr 1, 2025 · Advisor changed firm · fact
  • Secure Asset Management, L.L.C. reported RAUM $890.0M, up 48% from $599.6M (2025-01-22 to 2025-02-04)
    Feb 4, 2025 · RAUM change · derived
  • Wesley Douglass Phelps left Secure Asset Management, L.L.C. for Tradewell Tax & Financial (registered 2025-01-16)
    Jan 24, 2025 · Advisor changed firm · fact
  • Thomas Joe Badders left Secure Asset Management, L.L.C. for Tradewell Tax & Financial (registered 2025-01-16)
    Jan 24, 2025 · Advisor changed firm · fact
  • Michael Lawrence Albertson left Secure Asset Management, L.L.C. for Tradewell Tax & Financial (registered 2025-01-16)
    Jan 24, 2025 · Advisor changed firm · fact
  • 2 advisors left Secure Asset Management, L.L.C. (Troy, MI) for Tradewell Tax & Financial on the same day
    Jan 24, 2025 · Team lift-out · derived
  • Susanne Marie Kullen left Secure Asset Management, L.L.C. for Ameriprise Financial Services, Llc (registered 2025-02-05)
    Dec 31, 2024 · Advisor changed firm · fact
  • 2 advisors left Scf Investment Advisors, Inc. (San Diego, CA) for Secure Asset Management, L.L.C. within 10 days
    Sep 9, 2024 · Team lift-out · derived
  • Jonathan James Smith left Secure Asset Management, L.L.C. for Lpl Financial Llc (registered 2024-09-18)
    Sep 5, 2024 · Advisor changed firm · fact
  • James Tietema left Secure Asset Management, L.L.C. for Foguth Wealth Management, Llc. (registered 2025-07-11)
    Jun 21, 2024 · Advisor changed firm · fact
  • Michael John Gloster left Secure Asset Management, L.L.C. for Lpl Financial Llc (registered 2024-02-13)
    Mar 31, 2024 · Advisor changed firm · fact
  • Secure Asset Management, L.L.C. reported RAUM $599.6M, up 36% from $440.0M (2024-02-23 to 2024-03-20)
    Mar 20, 2024 · RAUM change · derived
  • Morgan Leann Lawrence left Secure Asset Management, L.L.C. for Ae Wealth Management, Llc (registered 2024-02-02)
    Feb 5, 2024 · Advisor changed firm · fact
  • Jonathan Thomas left Secure Asset Management, L.L.C. for Merrill Lynch, Pierce, Fenner & Smith Incorporated (registered 2024-02-22)
    Feb 2, 2024 · Advisor changed firm · fact
  • Bradley Owen Davidson left Secure Asset Management, L.L.C. for Emerson Equity Llc (registered 2024-02-02)
    Jan 29, 2024 · Advisor changed firm · fact
  • Sarah S Burns left Secure Asset Management, L.L.C. for Merrill Lynch, Pierce, Fenner & Smith Incorporated (registered 2023-12-07)
    Nov 28, 2023 · Advisor changed firm · fact
  • Joseph Keyes Nelson left Secure Asset Management, L.L.C. for Emde Wealth Management Llc (registered 2025-09-29)
    Aug 24, 2023 · Advisor changed firm · fact
  • Secure Asset Management, L.L.C. reported 36 state-registered advisory representatives, up from 23 (2023-02-01 to 2023-03-27)
    Mar 27, 2023 · Advisor headcount change · derived
  • James Donald Koester left Secure Asset Management, L.L.C. for Brookstone Capital Management Llc (registered 2022-09-12)
    Oct 10, 2022 · Advisor changed firm · fact
  • Kenneth William Wittenberg left Secure Asset Management, L.L.C. for Wittenberg Investments Inc. (registered 2018-07-19)
    Jul 6, 2022 · Advisor changed firm · fact
  • Secure Asset Management, L.L.C. reported RAUM $387.3M, up 58% from $244.9M (2021-10-19 to 2022-03-15)
    Mar 15, 2022 · RAUM change · derived
Across DFX
shared identifiers only, never a name match
No identifier-backed link to the venture, private equity, family office or sponsor graphs.
How to reach
public business contact points only, each with its source
Business phone
248-414-1593reportedpublished by the firm, firm site, Sep 16, 2026
Business phone
888-692-0300reportedpublished by the firm, firm site, Sep 16, 2026
Business phone
888-693-3583reportedpublished by the firm, firm site, Sep 16, 2026
Firm profile
linkedin.com/company/securefgreportedpublic record, Form ADV, Sep 17, 2026
Website
securefg.comreportedpublic record, Form ADV, Sep 17, 2026
Principal office phone
248-414-1562reportedpublic record, Form ADV, Aug 20, 2026
Provenance
Form ADV
SEC filing data 2011 to 2024 and the monthly roster 2025 onreportedadviserinfo.sec.gov
Advisors
IAPD individual compilation feed, dailyreportedadviserinfo.sec.gov
Class
Independent wealth managerderiveda rule over Items 5.D and 7.A
RAUM per advisor
$16.1Mderivedfirm RAUM over the IAPD count; not a book size
Loaded
Sep 14, 2026