RIA Intelligence
Registered investment advisers, the advisors registered through them, the capital they report, the private vehicles they run and the people who own them, as a graph with a filing date behind every number. RAUM is what the adviser filed, a move is two registration dates, and a class is a rule you can read.
SEC-registered investment advisers
One row per CRD, from the adviser’s latest Form ADV. The class is a rule over Item 5.D (where the RAUM sits) and Item 7.A (related broker-dealer or bank); the wirehouses and national broker-dealers are a short curated list. Advisors is the count of representatives IAPD registers through the firm today, which is not the same as the firm’s own Item 5.B answer.
| Firm | HQ | Class | RAUM | Private clients | Advisors | RAUM / advisor | Offices | Private funds |
|---|---|---|---|---|---|---|---|---|
| Heron Bay Capital Management CRD 305537 | Bloomfield Hills, MI | independent RIA | $644M | 91% | 6 | $107M | 0 | 0 |
| Gem Asset Management, LLC CRD 124332 | Plymouth, MI | independent RIA | $628M | 88% | 4 | $157M | 0 | 0 |
| Hill Island Financial LLC CRD 313469 | Grand Rapids, MI | independent RIA | $624M | 91% | 8 | $78.0M | 0 | 0 |
| W•••• F•••••••• M••••••••• L•• CRD 283239 | Kalamazoo, MI | independent RIA | $613M | 100% | 4 | $153M | 1 | 0 |
| A•••• T•••• W••••• A•••••••• L•• CRD 169611 | Ann A••••, MI | independent RIA | $611M | 94% | 3 | $204M | 0 | 0 |
| T•• E••••••••• I••••••••• C•••••• CRD 116889 | Farmington Hills, MI | independent RIA | $607M | 93% | 2 | $304M | 0 | 0 |
| C••••••• A•••• M••••••••• L•• CRD 140367 | Ann Arbor, MI | BD affiliated | $598M | 99% | 78 | $7.7M | 56 | 0 |
| G•••• W••••• M••••••••• L•• CRD 132137 | G•••• Rapids, MI | independent RIA | $598M | 82% | 7 | $85.4M | 0 | 0 |
| V•••••• A•••• M••••••••• G•••• CRD 118048 | Grand Rapids, MI | independent RIA | $589M | 93% | 6 | $98.2M | 1 | 0 |
| F•• A•••••••• I••• CRD 286251 | Troy, MI | independent RIA | $573M | 100% | 28 | $20.5M | 4 | 0 |
| A•••••• C••••••• L•• CRD 165341 | Bloomfield Hills, MI | asset manager | $565M | 0.0% | 2 | $282M | 4 | 2 |
| S•• W••••• M••••••••• CRD 284067 | Lathrup Village, MI | independent RIA | $562M | 99% | 5 | $112M | 0 | 0 |
| A•••• W••••• A•••••••• L•• CRD 170462 | Grand Blanc, MI | independent RIA | $561M | 100% | 5 | $112M | 2 | 0 |
| J••• A• W•••• • A••••••••• I••• CRD 110799 | Portage, MI | independent RIA | $561M | 99% | 1 | $561M | 1 | 0 |
| U•• F•••••••• F••••••• C••••••••• CRD 139987 | Ada, MI | independent RIA | $534M | 100% | 1 | $534M | 0 | 0 |
| W•••• P••• I••••••••• C• CRD 111556 | Livonia, MI | independent RIA | $532M | 97% | 3 | $177M | 0 | 0 |
| S••• M••••• L•• CRD 151440 | Holland, MI | independent RIA | $529M | 92% | 4 | $132M | 0 | 0 |
| S••••••• C•••••• P•••••••• L•• CRD 134320 | Birmingham, MI | asset manager | $528M | 0.0% | 0 | n/a | 2 | 0 |
| M•••••• F•••••••• S•••••••• L•• CRD 153067 | Kentwood, MI | independent RIA | $515M | 100% | 8 | $64.4M | 0 | 0 |
| T••••• • M••••• A•••• M••••••••• L•• D•••• T• A•••••••• L• CRD 156177 | Troy, MI | independent RIA | $513M | 82% | 7 | $73.2M | 3 | 0 |
| M•• W••••• CRD 144994 | Troy, MI | independent RIA | $506M | 99% | 6 | $84.3M | 1 | 0 |
| G•••••••• F•••••••• G••••• L•• CRD 306595 | Bloomfield Hills, MI | independent RIA | $495M | 96% | 4 | $124M | 2 | 0 |
| H••••••••• F•••••••• L•• CRD 249789 | Grand Rapids, MI | independent RIA | $492M | 73% | 5 | $98.4M | 0 | 0 |
| S••• F•••••••• A•••••••• I••• CRD 112256 | Troy, MI | independent RIA | $482M | 95% | 2 | $241M | 0 | 0 |
| S••••••• P••• W••••• M••••••••• CRD 148897 | Jenison, MI | independent RIA | $472M | 92% | 9 | $52.5M | 0 | 0 |
| L•••••••• F•••••••• P••••••• I••• CRD 299129 | Saint Clair Shores, MI | independent RIA | $469M | 100% | 4 | $117M | 1 | 0 |
| B••••••••• C•••••• H•••••••• L•• CRD 169198 | Birmingham, MI | asset manager | $466M | 0.0% | 0 | n/a | 0 | 5 |
| M••••• F•••••••• S••••••• L•• CRD 143788 | Marshall, MI | independent RIA | $463M | 64% | 3 | $154M | 0 | 0 |
| G••••••• L•• CRD 174427 | Bloomfield Hills, MI | independent RIA | $462M | 85% | 7 | $65.9M | 0 | 0 |
| M•• I•••••••• L•• CRD 339299 | Farmington Hills, MI | asset manager | $460M | 0.0% | 1 | $460M | 0 | 1 |
| A•••• I••••••••• M••••••••• I••• CRD 112081 | Grand Rapids, MI | independent RIA | $452M | 99% | 5 | $90.5M | 0 | 0 |
| P••••• C•••••• M••••••••• L•• CRD 152520 | Grosse P••••• Farms, MI | independent RIA | $452M | 82% | 6 | $75.4M | 0 | 0 |
| M• C•••••• M••••••••• L•• CRD 158269 | Troy, MI | independent RIA | $450M | 89% | 6 | $75.1M | 1 | 0 |
| P••• W••••• M••••••••• L•• CRD 166944 | Plymouth, MI | independent RIA | $446M | 100% | 3 | $149M | 0 | 0 |
| F••••• C•••••• M••••••••• CRD 111230 | Grand Rapids, MI | independent RIA | $435M | 92% | 4 | $109M | 0 | 0 |
| I••••••••• C•••••• M••••••••• CRD 284766 | Bloomfield Hills, MI | independent RIA | $430M | 91% | 3 | $143M | 0 | 0 |
| B••• W•••• A•••• M••••••••• CRD 175362 | Grand Rapids, MI | independent RIA | $428M | 96% | 7 | $61.2M | 2 | 0 |
| A••• I••••••••• P•••••••• L•• CRD 290177 | Grand Rapids, MI | asset manager | $412M | 0.0% | 0 | n/a | 1 | 12 |
| B•••••••• CRD 140099 | Grand Rapids, MI | independent RIA | $410M | 100% | 0 | n/a | 0 | 0 |
| C••••••••• W••••• A•••••••• L•• CRD 138054 | Traverse City, MI | independent RIA | $397M | 100% | 10 | $39.7M | 5 | 0 |
| G••••••••• W•••••• I••• CRD 281330 | Zeeland, MI | independent RIA | $395M | 100% | 8 | $49.3M | 3 | 0 |
| D• I••••••••• A••••••• CRD 319351 | Grand Rapids, MI | mixed wealth | $386M | 23% | 2 | $193M | 0 | 0 |
| S•••••• W••••• M••••••••• L•• CRD 158783 | Bloomfield Hills, MI | independent RIA | $381M | 97% | 4 | $95.4M | 0 | 0 |
| 6•• F••••••••• L•• CRD 306474 | Portage, MI | independent RIA | $380M | 99% | 5 | $75.9M | 1 | 0 |
| D••••• W••••• G•••• CRD 294926 | Ann Arbor, MI | independent RIA | $380M | 91% | 5 | $75.9M | 0 | 0 |
| F•••••••• F•••••••• A••••••• C••••••••• CRD 124266 | East Lansing, MI | independent RIA | $378M | 95% | 4 | $94.4M | 0 | 0 |
| B••• R•••••• F•••••••• S•••••••• I••• CRD 289856 | Marquette, MI | independent RIA | $374M | 97% | 3 | $125M | 0 | 0 |
| R•••••• W• P••• • A••••••••• L•• CRD 156812 | Novi, MI | independent RIA | $373M | 100% | 6 | $62.1M | 2 | 0 |
| L••••••• D•••• M••••••••• L•• CRD 306808 | Birmingham, MI | asset manager | $372M | 0.0% | 0 | n/a | 0 | 16 |
| R•••• O•• F•••••••• A•••••••• L•• CRD 290152 | R•••• Oak, MI | independent RIA | $366M | 100% | 10 | $36.6M | 2 | 0 |
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